ECD Automotive Design Helps 14-year old In Fulfilling His “Little Blue Truck Project” Dream
Rhea-AI Summary
ECD Automotive Design (OTC:ECDA) announced it is supporting Victor and his “Little Blue Truck” 1963 Land Rover Series 2a restoration project on Dec 10, 2025. ECD will paint the vehicle in Victor’s dream color, contributed over $500 toward parts, handled procurement, and invited Victor to the Rover Dome for documentation and social coverage. Victor is self-funding the two-year build via apparel sales and plans a 2,100-mile family overland trip when he reaches driving age.
ECD said it will encourage vendor donations and share the build across channels to support the project and inspire community engagement.
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News Market Reaction 28 Alerts
On the day this news was published, ECDA declined 20.40%, reflecting a significant negative market reaction. Argus tracked a peak move of +5.1% during that session. Argus tracked a trough of -24.4% from its starting point during tracking. Our momentum scanner triggered 28 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $262K from the company's valuation, bringing the market cap to $1M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
ECDA was up 1.59% pre-news with peers mixed: LOBO and AYRO up 5.59% and 7.35%, while EVTV, CJET, and FLYE declined. Moves do not indicate a unified sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 20 | Q3 2025 earnings | Negative | -2.5% | Weaker revenue, gross loss, and liquidity concerns despite non-cash net income gain. |
| Nov 20 | Product launch news | Positive | -2.5% | Showcase of high-spec Defender 110 build with extensive cosmetic and mechanical upgrades. |
| Nov 12 | Crypto treasury move | Neutral | -23.8% | Engagement of Arca Labs for operational support of Bitcoin treasury strategy. |
| Nov 10 | Strategic agreement | Positive | -17.3% | U.S. agreement with Chelsea Truck Company for bespoke Defender and Grenadier builds. |
| Nov 10 | Line-up launch | Positive | -17.3% | Launch of joint-branded ECD × CTC line targeting broader addressable market and utilization. |
Recent history shows frequent negative price reactions, including to strategic and partnership news, suggesting a pattern of selling into headlines.
Over the last few months, ECDA reported weaker Q3 2025 results with $5.8M revenue, a $1.7M gross loss, and liquidity concerns, which coincided with a modest -2.51% move. Multiple strategic announcements, including the Chelsea Truck Company alliances and bespoke Defender builds, saw sharper declines of -17.29%. The Bitcoin treasury and Arca Labs engagement on November 12, 2025 accompanied a -23.78% move. Against this backdrop of financial strain and selling on news, today’s community-focused, brand-building story fits as softer, reputational news rather than a balance-sheet catalyst.
Market Pulse Summary
The stock dropped -20.4% in the session following this news. A negative reaction despite this goodwill-focused story would fit a pattern where ECDA’s stock sold off on various news types, including strategic partnerships and product launches that preceded moves of -17.29% and -23.78%. The current price of $0.371, far below the $10.86 200-day MA and 99.13% under the 52-week high, already reflects significant stress. Filings citing a $1.7M gross loss, limited cash of $157,682, and a $6.0M working capital deficit frame ongoing balance-sheet pressure beyond today’s feel-good narrative.
Key Terms
working capital deficit financial
equity purchase facility financial
reverse stock split financial
convertible preferred stock financial
warrants financial
going concern financial
Regulation FD regulatory
AI-generated analysis. Not financial advice.

KISSIMMEE, Fla., Dec. 10, 2025 (GLOBE NEWSWIRE) -- ECD Automotive Design is proud to announce its support of Victor — the young enthusiast behind the “Little Blue Truck” build at Genesis Overland — in the transformation of his vintage Series Land Rover into a fully outfitted overland vehicle and they're hoping to inspire more feel good moments this holiday season.
Images of Victor and His Visit to the Rover Dome
Video from ECD X Little Blue Truck and Victor’s Visit to the Rover Dome
In September 2025, ECD’s long-term Marketing Manager, Dia Stewart, learned about Victor’s story after scrolling the company feed on Instagram, and Victor’s story immediately inspired her to help The Little Blue Truck journey.
“This is solely about his journey,” Dia Stewart, Marketing Manager for ECD. “I immediately dm’d his father, Norman, asking them if they could come to the Rover Dome. It's truly astounding that in today’s digital world, this young man has dedicated the time, the effort, and the drive to rebuilding this classic vehicle. It's so nostalgic and reminds me of when ECD first started out.”
From its beginnings, the 1963 Land Rover Series 2a — affectionately dubbed “The Little Blue Truck” — has represented far more than just a vehicle. As described by Genesis Overland, the project is “A boy. An old Land Rover. A dream of adventure.” Victor is not simply doing a cosmetic refresh or minor upgrades: he’s doing a full build, with the goal of finishing the work over the next two years so that, upon turning driving age, he and his family can embark on a 2,100‑mile adventure — approximately
What makes this even more remarkable is that Victor is funding the project largely on his own. Because he’s too young for a traditional job, he’s raising money through the sale of “Little Blue Truck Project” apparel, T-shirts and stickers he helped design in collaboration with his art teacher at Ambrosio Art. All proceeds from the apparel go directly toward his build.

Beyond the technical build and funding, the story of Victor reveals his character: his kindness, empathy, and maturity beyond his years. For example, when a classmate — a student new to the country who struggled with English — came to school feeling lonely, Victor befriended her. He even purchased an English-to-Spanish help book and taught himself enough Spanish to communicate, simply so she would feel seen and understood. He invited her to church’s English‑learner classes and made space for her, affirming the compassion and heart behind his young ambition.
ECD is honored to support Victor’s journey with The Little Blue Truck, beginning with a heartfelt Christmas surprise, a call from the ECD team to let Victor know that ECD will be painting his Series build in his dream color, a surprise for everyone watching but it can assumed it will be blue, giving it the professionally finished look he’s always envisioned. Alongside the paintwork, ECD has contributed over
“We believe in celebrating genuine passion, hard-working craftsmanship, and the spirit of adventure,” said Scott Wallace, CEO and Co-Founder of ECD. “Victor’s story — not just as a build, but as a young person with empathy, vision, and drive, embodies everything we stand for at ECD. We’re honored to help bring ‘The Little Blue Truck’ to life and think others in the industry should do the same. Let’s revive the love of building a restomod with your dad on Saturdays. This is the culture we live for.”
About the “Little Blue Truck Project”
Launched by Genesis Overland, the “Little Blue Truck Project” is a testament to youthful ambition, creativity, and determination. The goal is to take an old Land Rover, rebuild it thoroughly, and then — once complete — undertake a 2,100‑mile cross-country overlanding trip with the family,
The project is about inspiring others to “Explore Creation,” celebrating a spirit of kindness, resilience, and community support, and showing that with enough heart and drive, even a teenager can make a big dream happen. To support The Little Blue Truck Project, visit The Little Blue Truck Project.
About ECD Automotive Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combines classic beauty with modern performance. Currently, ECD restores Land Rovers Series, Land Rover Series IIA, the Range Rover Classic, Jaguar E-Type, Ford Mustang, Toyota FJ, and highly specialized vehicles from its Boutique Studio. Each vehicle produced by ECD is fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence (“ASE”) craftsmen. The company was founded in 2013 by three British “gear heads’ whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD’s global headquarters is a 100,000-square-foot facility located in Kissimmee, Florida, that is home to 95 talented and dedicated employees who hold a combined 80 ASE and five master level certifications. ECD has an affiliated logistics center in the U.K., where its five employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.
Media Inquiries:
Dia Stewart
dia@ecdautodesign.com
(407) 483-4825
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/a813dc96-df62-401c-ad02-3f885509268c
https://www.globenewswire.com/NewsRoom/AttachmentNg/6d49dcd6-e6c8-4f6e-b244-5ca62aeeb571