Equifax Names David Smith President of U.S. Information Solutions

Rhea-AI Summary

Equifax (NYSE: EFX) named David Smith President of U.S. Information Solutions, effective March 2, 2026. Smith joins from Truist, where he led a $4 billion consumer lending business and has more than 25 years of lending and credit experience.

He will lead USIS's post-cloud transformation, leveraging EFX.AI and proprietary data to expand decision-intelligence products and drive growth for customers and consumers.

Positive

• Appointment effective March 2, 2026
• $4 billion prior business responsibility at Truist
• 25+ years of lending and credit experience
• Focus on EFX.AI to scale decision-intelligence solutions

Negative

• None.

Key Figures

Effective date: March 2, 2026 Industry experience: More than 25 years Business size: $4 billion +1 more

4 metrics

Effective date March 2, 2026 Start date as President of U.S. Information Solutions

Industry experience More than 25 years Lending and credit expertise cited for David Smith

Business size $4 billion Consumer Lending business overseen at Truist Financial

Tenure at Citi 13 years Time in mortgage and retail banking leadership roles

Market Reality Check

Price: $198.12 Vol: Volume 1,421,150 is below...

low vol

$198.12 Last Close

Volume Volume 1,421,150 is below the 20-day average of 2,315,811 (relative volume 0.61), suggesting subdued trading ahead of this leadership news. low

Technical Shares at $207.85 are trading below the 200-day MA of $234.74 and 26.04% under the 52-week high, while sitting 25.2% above the 52-week low.

Peers on Argus

Momentum scanner shows only DGNX moving (down 6.77%) with no news, while key con...

1 Down

Momentum scanner shows only DGNX moving (down 6.77%) with no news, while key consulting/analytics peers like VRSK, BAH, FCN, HURN, and RBA all show positive price changes today, indicating moves that are not tightly linked to EFX.

Common Catalyst Peer headlines feature auction activity and earnings (e.g., RBA auction results, FCN earnings), pointing to company-specific catalysts rather than a unified sector driver.

Historical Context

5 past events · Latest: Feb 24 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 24	Credit trends update	Neutral	+2.0%	Released Market Pulse data showing accelerating consumer debt and elevated delinquencies.
Feb 17	Product launch	Positive	-0.1%	Launched Optimal Path AI-driven credit score action plans in myEquifax app.
Feb 04	Partnership expansion	Positive	+5.5%	Expanded Gen Digital partnership to integrate data and AI-powered capabilities in myEquifax.
Feb 04	Earnings report	Positive	+3.4%	Reported Q4 2025 revenue growth and 2026 guidance with cloud and AI-driven margin focus.
Jan 30	Fraud model launch	Positive	-1.3%	Introduced Credit Abuse Risk model to detect first-party fraud using FCRA data.

Pattern Detected

Product, partnership, and earnings updates have often been followed by positive moves, while some innovation launches saw muted or negative reactions.

Recent Company History

Over recent months, Equifax has highlighted credit trends, new consumer tools, and AI-driven fraud solutions. The Q4 2025 earnings report on Feb 4 showed $1.551 billion in quarterly revenue and drove a 3.42% gain, while the same day’s partnership with Gen delivered a stronger 5.51% move. Other launches, such as Credit Abuse Risk and Optimal Path, saw flat to negative reactions. Today’s leadership change in U.S. Information Solutions connects directly to this cloud and AI growth narrative but follows a mix of aligned and divergent past price responses.

Market Pulse Summary

This announcement places an experienced lending executive in charge of U.S. Information Solutions, d...

Analysis

This announcement places an experienced lending executive in charge of U.S. Information Solutions, directly tied to Equifax’s cloud and AI growth strategy. It follows recent earnings, partnership, and product updates that emphasized innovation in credit decisioning and fraud prevention. Investors may watch how leadership shapes USIS execution, integration of EFX.AI, and alignment with lender needs, alongside ongoing regulatory, cybersecurity, and credit-cycle risks highlighted in recent filings and disclosures.

Key Terms

cloud-native, ai scoring models, capital markets

3 terms

cloud-native technical

"Equifax has built an unmatched cloud-native foundation for innovation that sets a new standard"

Cloud-native describes a way of creating and running applications that are designed specifically to operate smoothly on cloud computing platforms. Think of it as building a house with flexible, lightweight materials that can be easily moved, scaled, or adjusted as needed, rather than using rigid, traditional construction. For investors, it signifies technology that is more adaptable, efficient, and capable of quickly responding to changing market demands.

ai scoring models technical

"Smith oversaw improvements in the usage of AI scoring models, data aggregation, and decisioning"

AI scoring models are computer programs that analyze data and assign a numerical score to a person, company, product or event to predict a specific outcome—such as creditworthiness, risk level, treatment response or likelihood of success. For investors, these scores act like a quick summary or thermometer that translates complex information into a single number, helping compare options, flag potential risks or spot opportunities faster than manual review.

capital markets financial

"spanning the mortgage, unsecured lending, auto financing and capital markets to the role"

Capital markets are places where people and organizations buy and sell long-term investments like stocks and bonds. They help connect those who need money to grow or fund projects with investors looking to earn returns over time. For investors, capital markets are important because they offer opportunities to invest, save, and grow their wealth through a variety of financial assets.

AI-generated analysis. Not financial advice.

ATLANTA, Feb. 26, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX) has named David Smith as President of U.S. Information Solutions (USIS) effective March 2, 2026. In this role, Smith will continue to drive the business unit's post-cloud transformation growth, leveraging EFX.AI and the company's proprietary data to create innovative solutions that bring decision intelligence to Equifax customers and help create new financial opportunities for consumers. Smith joins Equifax from Truist Financial Corporation where he most recently served as the Head of Consumer Lending.

"David brings more than 25 years of deep lending and credit expertise spanning the mortgage, unsecured lending, auto financing and capital markets to the role of USIS President," said Mark W. Begor, CEO of Equifax. "I'm energized to welcome David to the Equifax leadership team and believe that his strong end-user perspective, proven experience in product innovation and AI implementation, and commitment to the customer experience will be invaluable in powering the next phase of USIS growth."

At Truist, Smith led the creation of the Consumer Lending division, integrating multiple businesses to drive growth and enhance the customer experience. As Head of Consumer Lending, he was responsible for a $4 billion business spanning real estate lending, unsecured personal lending, indirect lending, and consumer capital markets. While at Truist, Smith oversaw improvements in the usage of AI scoring models, data aggregation, and decisioning for lending to improve underwriter productivity as well as approval and loss rates.

"Equifax has built an unmatched cloud-native foundation for innovation that sets a new standard for the industry," said Smith. "The company has moved well beyond a traditional credit bureau, offering a rapidly growing range of new solutions designed to give businesses the deeper insights they need to help more consumers live their financial best. I look forward to working with the USIS team to build on their strong execution, continue the commitment to customer-first innovation in alignment with our clients' specific needs, and drive additional growth."

Prior to Truist, Smith served in a number of leadership roles, including President of Financial Services at KWx, a holding company for affiliated businesses to Keller Williams Realty International. His industry experience also includes 13 years at Citi, where he held several mortgage and retail banking leadership positions, culminating his career there as Managing Director, CEO and President of CitiMortgage.

Smith holds a Bachelor of Science from the University of Utah and a Master of Business Administration from the University of Colorado Denver.

ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.

FOR MORE INFORMATION:
Tiffany Smith for Equifax
mediainquiries@equifax.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/equifax-names-david-smith-president-of-us-information-solutions-302698988.html

SOURCE Equifax Inc.

FAQ

Who is David Smith and what role did Equifax (EFX) name him to on February 26, 2026?

David Smith was named President of U.S. Information Solutions at Equifax effective March 2, 2026. According to Equifax, he joins from Truist and will lead USIS through its post-cloud transformation using EFX.AI and proprietary data.

When does David Smith start as President of USIS at Equifax (EFX) and what will he oversee?

David Smith starts on March 2, 2026 and will oversee U.S. Information Solutions. According to Equifax, he will drive post-cloud transformation and expand decision-intelligence products built on EFX.AI and the company's proprietary data.

What experience does David Smith bring to Equifax (EFX) from his role at Truist?

Smith brings more than 25 years of lending and credit expertise and led a $4 billion consumer lending business at Truist. According to Equifax, his experience includes AI scoring, data aggregation, and decisioning improvements for lending.

How will Equifax (EFX) leverage EFX.AI under David Smith's leadership at USIS?

EFX plans to use EFX.AI to create decision-intelligence solutions that unlock new customer insights. According to Equifax, Smith will leverage the platform and proprietary data to drive product innovation and expand financial opportunities for consumers.

Does David Smith's appointment at Equifax (EFX) indicate any immediate financial guidance changes?

No immediate financial guidance changes are announced with the appointment. According to Equifax, the announcement focuses on leadership and strategy for USIS rather than updated earnings or guidance figures.