eGain Appoints Marketing Veteran John Copeland as Vice President of Marketing
eGain (NASDAQ:EGAN) has appointed John Copeland as Vice President of Marketing, bringing extensive experience from leading tech companies. Copeland joins from ServiceNow, where he led Global Marketing Analytics and Insights, and previously held senior positions at Adobe as VP and GM in the Digital Strategy Group.
His background includes leadership roles at eBay and consulting positions at McKinsey, Accenture, and Prophet. At ServiceNow, Copeland focused on optimizing global marketing activities and implementing Generative AI use cases. The appointment aims to accelerate eGain's growth in the AI CX automation market through data-driven marketing strategies.
eGain (NASDAQ:EGAN) ha nominato John Copeland Vice President of Marketing, portando con sé una vasta esperienza maturata in importanti aziende tecnologiche. Copeland arriva da ServiceNow, dove ha guidato il team di Global Marketing Analytics and Insights, e in precedenza ha ricoperto ruoli dirigenziali in Adobe come VP e GM del Digital Strategy Group.
Il suo percorso comprende posizioni di leadership in eBay e incarichi consulenziali presso McKinsey, Accenture e Prophet. In ServiceNow, Copeland si è concentrato sull'ottimizzazione delle attività di marketing globale e sull'implementazione di casi d'uso di Generative AI. L'incarico punta ad accelerare la crescita di eGain nel mercato dell'automazione CX basata sull'AI attraverso strategie di marketing guidate dai dati.
eGain (NASDAQ:EGAN) ha nombrado a John Copeland como Vicepresidente de Marketing, aportando una amplia experiencia procedente de grandes empresas tecnológicas. Copeland llega desde ServiceNow, donde lideró Global Marketing Analytics and Insights, y antes ocupó cargos ejecutivos en Adobe como VP y GM del Digital Strategy Group.
Su trayectoria incluye puestos de liderazgo en eBay y roles de consultoría en McKinsey, Accenture y Prophet. En ServiceNow, Copeland se centró en optimizar las actividades de marketing global y en poner en marcha casos de uso de Generative AI. Su nombramiento tiene como objetivo acelerar el crecimiento de eGain en el mercado de automatización de CX con IA mediante estrategias de marketing basadas en datos.
eGain (NASDAQ:EGAN)는 John Copeland을 마케팅 부사장(Vice President of Marketing)으로 임명했습니다. 그는 주요 기술 기업에서 쌓은 풍부한 경험을 보유하고 있습니다. Copeland는 ServiceNow에서 Global Marketing Analytics and Insights를 이끌었고, 이전에는 Adobe에서 Digital Strategy Group의 VP 겸 GM으로 재직했습니다.
또한 그의 경력에는 eBay에서의 리더십 역할과 McKinsey, Accenture, Prophet에서의 컨설팅 업무가 포함됩니다. ServiceNow에서는 글로벌 마케팅 활동을 최적화하고 Generative AI 활용 사례를 구현하는 데 주력했습니다. 이번 임명은 데이터 기반 마케팅 전략을 통해 AI 기반 CX 자동화 시장에서 eGain의 성장을 가속화하려는 목적을 가지고 있습니다.
eGain (NASDAQ:EGAN) a nommé John Copeland Vice President of Marketing, apportant une solide expérience acquise au sein de grandes entreprises technologiques. Copeland rejoint ServiceNow, où il dirigeait Global Marketing Analytics and Insights, et avait auparavant occupé des postes de direction chez Adobe en tant que VP et GM du Digital Strategy Group.
Parmi ses expériences figurent des fonctions de leadership chez eBay et des missions de conseil chez McKinsey, Accenture et Prophet. Chez ServiceNow, Copeland s'est focalisé sur l'optimisation des activités marketing mondiales et la mise en œuvre de cas d'usage de Generative AI. Cette nomination vise à accélérer la croissance d'eGain sur le marché de l'automatisation CX par l'IA grâce à des stratégies marketing fondées sur les données.
eGain (NASDAQ:EGAN) hat John Copeland zum Vice President of Marketing berufen und damit umfangreiche Erfahrungen aus führenden Technologieunternehmen gewonnen. Copeland kommt von ServiceNow, wo er Global Marketing Analytics and Insights leitete, und war zuvor als VP und GM der Digital Strategy Group bei Adobe tätig.
Seine Laufbahn umfasst Führungspositionen bei eBay sowie Beratungsmandate bei McKinsey, Accenture und Prophet. Bei ServiceNow lag sein Fokus auf der Optimierung globaler Marketingaktivitäten und der Umsetzung von Generative-AI-Anwendungsfällen. Die Berufung soll eGains Wachstum im Bereich AI-gesteuerte CX-Automation durch datengestützte Marketingstrategien beschleunigen.
- Appointment of highly experienced executive with proven track record at major tech companies (ServiceNow, Adobe, eBay)
- Strategic expertise in marketing analytics and Generative AI implementation
- Strong background in digital transformation and enterprise customer solutions
- None.
Seasoned executive brings years of experience driving growth through data-driven marketing strategies at Adobe, ServiceNow, eBay, and McKinsey
SUNNYVALE, Calif., Sept. 09, 2025 (GLOBE NEWSWIRE) -- eGain Corporation, a leading provider of AI CX automation powered by Trusted Knowledge™, today announced the appointment of John Copeland as Vice President of Marketing. Copeland brings extensive experience in marketing analytics, digital transformation, and go-to-market strategy from his leadership roles at some of the world's most innovative technology companies.
"John's unique combination of strategic vision and analytical expertise makes him the ideal leader to drive eGain's marketing transformation," said Ashu Roy, CEO of eGain. "His proven track record of optimizing marketing to drive customer acquisition at scale will be instrumental as we accelerate our growth in the AI CX automation market."
Copeland joins eGain from ServiceNow, where he served as Leader of Global Marketing Analytics and Insights, helping optimize the company's global marketing activities through the development and scaling of key marketing metrics. In this role, he partnered across Sales, Customer, Product, and Finance teams to drive enterprise-wide alignment on business performance and led teams to activate Generative AI use cases across customer-facing marketing touchpoints.
Prior to ServiceNow, Copeland spent nearly seven years at Adobe in progressively senior roles, culminating as Vice President and GM in the Digital Strategy Group. There, he led teams focused on helping enterprise customers transform their digital capabilities while building Adobe's thought leadership on digital transformation across industry verticals. Earlier at Adobe, he served as Vice President of Marketing and Customer Insights, where he led teams of analysts, data scientists, engineers, and market researchers to optimize marketing investments across Adobe's Digital Media and Digital Experience businesses.
Copeland's experience also includes serving as Global Leader of Customer Analytics and Insights at ebay, where he led a team to transform the company into a more customer-centric business. His consulting background also includes senior roles at McKinsey & Company, Accenture, and Prophet.
"I'm excited to join eGain at such a pivotal moment in the company's evolution," said Copeland. "The convergence of AI and enterprise knowledge presents tremendous opportunities, and eGain's innovative solutions are perfectly positioned to help companies transform experiences through consumable, trusted answers. I look forward to leveraging data-driven insights to accelerate our growth and market leadership."
About eGain: eGain helps businesses improve experience and reduce cost by delivering AI CX automation powered by Trusted Knowledge™ and consumable answers. For more information, visit www.egain.com.
eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Corporation in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies
Media Contact: eGain Media Relations; press@egain.com
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