eGain Appoints Marketing Veteran John Copeland as Vice President of Marketing

Rhea-AI Summary

eGain (NASDAQ:EGAN) has appointed John Copeland as Vice President of Marketing, bringing extensive experience from leading tech companies. Copeland joins from ServiceNow, where he led Global Marketing Analytics and Insights, and previously held senior positions at Adobe as VP and GM in the Digital Strategy Group.

His background includes leadership roles at eBay and consulting positions at McKinsey, Accenture, and Prophet. At ServiceNow, Copeland focused on optimizing global marketing activities and implementing Generative AI use cases. The appointment aims to accelerate eGain's growth in the AI CX automation market through data-driven marketing strategies.

Positive

• Appointment of highly experienced executive with proven track record at major tech companies (ServiceNow, Adobe, eBay)
• Strategic expertise in marketing analytics and Generative AI implementation
• Strong background in digital transformation and enterprise customer solutions

Negative

• None.

News Market Reaction

+5.96%

8 alerts

+5.96% News Effect

+4.5% Peak in 21 min

+$13M Valuation Impact

$230M Market Cap

0.8x Rel. Volume

On the day this news was published, EGAN gained 5.96%, reflecting a notable positive market reaction. Argus tracked a peak move of +4.5% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $13M to the company's valuation, bringing the market cap to $230M at that time.

Data tracked by StockTitan Argus on the day of publication.

Seasoned executive brings years of experience driving growth through data-driven marketing strategies at Adobe, ServiceNow, eBay, and McKinsey

SUNNYVALE, Calif., Sept. 09, 2025 (GLOBE NEWSWIRE) -- eGain Corporation, a leading provider of AI CX automation powered by Trusted Knowledge™, today announced the appointment of John Copeland as Vice President of Marketing. Copeland brings extensive experience in marketing analytics, digital transformation, and go-to-market strategy from his leadership roles at some of the world's most innovative technology companies.

"John's unique combination of strategic vision and analytical expertise makes him the ideal leader to drive eGain's marketing transformation," said Ashu Roy, CEO of eGain. "His proven track record of optimizing marketing to drive customer acquisition at scale will be instrumental as we accelerate our growth in the AI CX automation market."

Copeland joins eGain from ServiceNow, where he served as Leader of Global Marketing Analytics and Insights, helping optimize the company's global marketing activities through the development and scaling of key marketing metrics. In this role, he partnered across Sales, Customer, Product, and Finance teams to drive enterprise-wide alignment on business performance and led teams to activate Generative AI use cases across customer-facing marketing touchpoints.

Prior to ServiceNow, Copeland spent nearly seven years at Adobe in progressively senior roles, culminating as Vice President and GM in the Digital Strategy Group. There, he led teams focused on helping enterprise customers transform their digital capabilities while building Adobe's thought leadership on digital transformation across industry verticals. Earlier at Adobe, he served as Vice President of Marketing and Customer Insights, where he led teams of analysts, data scientists, engineers, and market researchers to optimize marketing investments across Adobe's Digital Media and Digital Experience businesses.

Copeland's experience also includes serving as Global Leader of Customer Analytics and Insights at ebay, where he led a team to transform the company into a more customer-centric business. His consulting background also includes senior roles at McKinsey & Company, Accenture, and Prophet.

"I'm excited to join eGain at such a pivotal moment in the company's evolution," said Copeland. "The convergence of AI and enterprise knowledge presents tremendous opportunities, and eGain's innovative solutions are perfectly positioned to help companies transform experiences through consumable, trusted answers. I look forward to leveraging data-driven insights to accelerate our growth and market leadership."

About eGain: eGain helps businesses improve experience and reduce cost by delivering AI CX automation powered by Trusted Knowledge™ and consumable answers. For more information, visit www.egain.com.

eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Corporation in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies

Media Contact: eGain Media Relations; press@egain.com

FAQ

Who is the new VP of Marketing at eGain (NASDAQ:EGAN)?

John Copeland has been appointed as eGain's new Vice President of Marketing, joining from ServiceNow where he served as Leader of Global Marketing Analytics and Insights.

What is John Copeland's previous work experience before joining eGain?

Copeland previously served at ServiceNow as Global Marketing Analytics Leader, Adobe as VP and GM in Digital Strategy Group for 7 years, eBay as Global Leader of Customer Analytics, and held consulting roles at McKinsey, Accenture, and Prophet.

What will be John Copeland's main responsibilities at eGain?

Copeland will lead eGain's marketing transformation, focusing on data-driven marketing strategies to drive customer acquisition and accelerate growth in the AI CX automation market.

Why did eGain choose John Copeland for the VP of Marketing position?

eGain selected Copeland for his unique combination of strategic vision and analytical expertise, along with his proven track record in optimizing marketing for customer acquisition at scale in major tech companies.