eHealth Appoints Prama Bhatt to Board of Directors

Rhea-AI Summary

eHealth (Nasdaq: EHTH) has appointed Prama Bhatt as a Class II director and independent member of its Board of Directors, effective September 24, 2024. Ms. Bhatt, 54, will serve on the Audit Committee and the Government and Regulatory Affairs Committee, with her initial term running until the 2026 Annual Meeting of Stockholders.

Ms. Bhatt brings extensive experience in digital transformation, consumer growth strategies, and strategic leadership. She currently serves on the boards of Hormel Foods and JD Sports Fashion PLC. Her most recent role was as chief digital officer of Ulta Beauty, where she led the company's digital and ecommerce strategy from December 2019 to March 2024.

eHealth's CEO, Fran Soistman, and Board Chairperson, Beth Brooke, both expressed enthusiasm for Ms. Bhatt's appointment, highlighting her expertise in digital innovation and customer retention as valuable assets for the company's strategic priorities and continued growth.

Positive

• Appointment of Prama Bhatt, an experienced digital transformation expert, to the Board of Directors
• Ms. Bhatt's expertise aligns with eHealth's focus on enhancing its digital platform and expanding business
• Addition of a board member with significant experience in consumer growth strategies and digital innovation

Negative

• None.

AUSTIN, Texas, Sept. 24, 2024 /PRNewswire/ -- eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a leading private online health insurance marketplace, today announced the appointment of Prama Bhatt as a Class II director and independent member of the eHealth Board of Directors (the "Board"), effective September 24, 2024. Ms. Bhatt will also serve on the Audit Committee and the Government and Regulatory Affairs Committee of the Board. Her initial term will run until the Annual Meeting of Stockholders in 2026.

"We are pleased to welcome Prama to our Board of Directors," said Fran Soistman, CEO of eHealth. "Her deep expertise in digital innovation and customer retention and growth strategies will be invaluable as we continue to enhance our digital platform and expand our business. Prama's track record of success in driving digital transformation aligns perfectly with eHealth's strategic priorities, and we look forward to her contributions to our Board."

Ms. Bhatt, 54, brings a wealth of experience in digital transformation, consumer growth strategies, and strategic leadership across multiple industries. She currently serves on the board of directors for Hormel Foods Corporation, a position she has held since November 2019, and was also recently appointed a member of the board of directors for JD Sports Fashion PLC in September 2024.

Ms. Bhatt was most recently the chief digital officer of Ulta Beauty, Inc., a top provider of retail beauty products and services, from December 2019 to March 2024. During her tenure at Ulta Beauty, Ms. Bhatt led the company's digital and ecommerce strategy, driving significant growth and innovation. She also served in various other leadership roles at Ulta Beauty, including senior vice president and vice president of digital & ecommerce. Prior to Ulta Beauty, Ms. Bhatt held executive roles at Kenneth Cole Productions, Inc. and Toys "R" Us, Inc., where she contributed to each company's digital and ecommerce initiatives. Her earlier career was marked by strategic roles at Booz Allen Hamilton, Inc. and Ford Motor Company. Ms. Bhatt holds a Bachelor of Science in electrical engineering from Oakland University, a Master of Science in electrical engineering from Wayne State University, and an MBA from the University of Michigan.

"I am thrilled to welcome Prama to eHealth's Board of Directors," said Board Chairperson Beth Brooke. "Prama's deep expertise in digital transformation, strategic leadership, and operational excellence will be invaluable as the company navigates the evolving industry landscape. Her background in leading large-scale digital initiatives and governance will provide critical insights that will help drive eHealth's continued growth and innovation."

Ms. Bhatt stated, "I am honored to join the Board of eHealth, a company that is at the forefront of enhancing the health insurance enrollment process through innovative technology. I look forward to collaborating with the Board and leadership team to support the company's growth and to continue developing solutions that empower beneficiaries to make informed decisions about their health insurance coverage."

About eHealth (Nasdaq: EHTH)
We're Matchmakers. For over 25 years, eHealth has helped millions of Americans find the healthcare coverage that fits their needs at a price they can afford. As a leading independent licensed insurance agency and advisor, eHealth offers access to over 180 health insurers, including national and regional companies.  

For more information, visit ehealth.com or follow us on LinkedIn, Facebook, Instagram, and X. Open positions can be found on our career page. 

Media inquiries:
Lara Sasken
Chief Communications Officer
pr@ehealth.com

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SOURCE eHealth, Inc.

FAQ

Who is the new board member appointed to eHealth (EHTH)?

Prama Bhatt has been appointed as a Class II director and independent member of eHealth's Board of Directors, effective September 24, 2024.

What committees will Prama Bhatt serve on at eHealth (EHTH)?

Prama Bhatt will serve on the Audit Committee and the Government and Regulatory Affairs Committee of eHealth's Board of Directors.

What is Prama Bhatt's professional background before joining eHealth (EHTH)?

Prama Bhatt was most recently the chief digital officer of Ulta Beauty from December 2019 to March 2024. She has also held executive roles at Kenneth Cole Productions, Toys 'R' Us, Booz Allen Hamilton, and Ford Motor Company.

How long is Prama Bhatt's initial term on eHealth's (EHTH) Board of Directors?

Prama Bhatt's initial term on eHealth's Board of Directors will run until the Annual Meeting of Stockholders in 2026.