Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (NYSE: ELF) reported third quarter fiscal 2026 results for the period ended December 31, 2025, with Q3 net sales up 38% to $489.5M and nine-month net sales up 21% to $1,187.2M. Gross margin declined ~30 bps in Q3 and ~124 bps year-to-date. GAAP net income was $39.4M in Q3 and $75.7M for nine months; adjusted net income was $74.5M in Q3 and $166.5M year-to-date. Adjusted EBITDA was $123.0M (25% of sales) in Q3 and $276.3M (23%) for nine months. Cash was $196.8M and long-term debt was $816.7M as of December 31, 2025. The company raised fiscal 2026 guidance to $1.600-1.612B net sales, $323-326M adjusted EBITDA, and $3.05-3.10 adjusted diluted EPS.
e.l.f. Beauty (NYSE: ELF) launches a telenovela-inspired Big Game campaign titled “Melisa” airing Feb 8, 2026, starring Melissa McCarthy, Nicholas Gonzalez and Itatí Cantoral to promote Glow Reviver Lip Oil and celebrate inclusivity and Latin/Hispanic culture.
The campaign includes a Duolingo partnership offering a complimentary one-month Super Duolingo subscription to e.l.f. Beauty Squad members (promotion begins Feb 3, 2026), new episodic “Descubre e.l.f.ecto” content later in February, and a Peacock streaming spot plus TV, social and digital activation.
e.l.f. Beauty (NYSE: ELF) will report third quarter Fiscal 2026 results and hold a live webcast on Wednesday, February 4, 2026 at 4:30 p.m. ET. Management presenting will be Tarang Amin, chairman and CEO, and Mandy Fields, SVP and CFO. A press release with results will be issued before the webcast. The live webcast and an archived replay will be available at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations.
e.l.f. Beauty (NYSE: ELF) and Liquid Death launched a limited-edition cosmetics drop: e.l.f. x Liquid Death Lip Embalms, featuring black metal character Glothar and a new campaign jingle. The collection revives the brands' 2024 collaboration that sold out in 45 minutes and amassed millions of social views. The balms mimic Liquid Death cans and include flavored Squeeze Me hydrating formulas inspired by Liquid Death flavors (Severed Lime, Killer Cola, Doctor Death, Rest in Peach, Sweet Reaper). The collection is available in limited quantities on elfcosmetics.com and TikTok Shop beginning January 14, 2026. A themed Roblox experience (e.l.f. UP!) ties into the campaign.
e.l.f. Beauty (NYSE: ELF) extended its partnership with The Wonder Women of Wrestling Foundation as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on Dec 29–30, 2025 in Columbia, Missouri.
The sponsorship supports 8 college-bound senior scholarships and targets girls wrestling, which reached > 74,000 athletes in 2024–2025 (≈+15% YoY) with nearly 1,000 more schools adding programs. The event expects ~800 athletes, 94 teams from 10 states and > 1,300 spectators.
e.l.f. Beauty (NYSE: ELF) launched Glow Up! on Roblox on December 18, 2025, a next‑generation virtual makeup game and immersive community experience.
Glow Up! features a layered makeup system enabling millions of looks, high‑fidelity realistic finishes and routines, a new "livestream" mode for themed challenges and community voting, and an inclusivity focus with four starter characters and monthly character drops. The title was developed with eGen and Exclusible and is available in the e.l.f. UP! Community on Roblox.
e.l.f. Beauty (NYSE: ELF) is launching in the Gulf Cooperation Council (GCC) exclusively with Sephora, rolling out in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
The launch begins Nov. 21, 2025 with products available in all 70 Sephora stores across the GCC and online via sephora.me. e.l.f. will promote the launch with out‑of‑home and digital activations across Dubai and Riyadh. In Q2 FY26, e.l.f. reported that non‑U.S. sales were ~20% of total net sales, underscoring international growth as a strategic focus.
e.l.f. Beauty (NYSE: ELF) marked the close of year one of a three-year partnership with the National Women’s Soccer League by activating at the 2025 NWSL Championship in San Jose across November 19–22, 2025.
Highlights include presenting the Goalkeeper of the Year award, the Glow for Glory competition, a Junior Reporter program, Fan Fest activations with talent appearances, a Roblox Power Grip Sports Complex launch, and a Twitch livestream. The announcement cites NWSL audience growth with 2.62 billion total minutes viewed and +30% YoY growth among women 18–34.
e.l.f. Beauty (NYSE: ELF) launched “The Sound of Kindness” on November 13, 2025 for World Kindness Day, a social-first campaign with Beekman 1802 and Kindness.org to use curated soundscapes to promote positive social algorithms and prosocial behavior.
The initiative features audiovisual assets from e.l.f. brands and Beekman, a Roblox immersive experience with hidden baby goats, and a Twitch livestream on November 13 at 4 PM ET with experts discussing the science of sound. The campaign aims to interrupt doom-scrolling, boost well-being, and encourage users to share kindness-driven content across social platforms.
e.l.f. Beauty (NYSE: ELF) will participate in investor events in November and December 2025.
Key events: a virtual fireside chat with Goldman Sachs on November 14, 2025 at 12:30 p.m. ET, moderated by Bonnie Herzog; and a presentation at the Morgan Stanley Global Consumer & Retail Conference on December 3, 2025 at 11:00 a.m. ET, moderated by Dara Mohsenian. Both sessions will be webcast live and archived at the company investor events page: https://investor.elfbeauty.com/stock-and-financial/events-and-presentations.