e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE: ELF) launched its first holiday campaign, “e.l.f. Made to Stand Out,” celebrating individuality through handmade stop-motion animation. Narrated by Alan Cumming and directed by Cami Kwan, the story follows three friends reuniting in their hometown for the holidays.
The 60-second spot debuts November 2, 2026, across e.l.f. digital and social platforms. The campaign also extends to TV sections at Best Buy and Target stores throughout the holiday gift-giving season.
e.l.f. Beauty (NYSE: ELF) will hold its second-quarter fiscal 2027 results webcast on November 4, 2026, at 4:30 p.m. Eastern Time. Results will be released before the webcast, hosted by CEO Tarang Amin and CFO Mandy Fields. A live broadcast and archived version will be available on the company’s investor website.
e.l.f. Beauty (ELF) brand e.l.f. Cosmetics has launched a collaboration with Sanrio featuring Kuromi in its Roblox experience, Glow Up!
The limited-time collaboration is now available and marks Kuromi’s first collaboration inside another brand on Roblox. It introduces a dedicated Kuromi lobby, character-inspired looks and themed in-game items. The experience arrives for Kuromi’s Halloween birthday and annual Month of Mischief, with new content planned throughout the holiday season.
Glow Up! has recorded more than 12 million visits since launch, while e.l.f.’s Roblox experiences have generated more than 45 million visits overall. e.l.f. worked with eGEN, an immersive marketing consultancy, to develop the collaboration and bring the experience to life.
e.l.f. Beauty (ELF), through e.l.f. Brands, is continuing its Tottenham Hotspur Women sponsorship for the 2026-2027 season. The partnership enters its second year, with e.l.f. returning as Official Back of Shirt Sponsor.
The company aims to increase visibility and access for women in football. During the season, e.l.f. and Tottenham Hotspur Women plan to continue supporter experiences, content and community initiatives.
e.l.f. Beauty (ELF) brand e.l.f. Cosmetics launched its first virtual styling experience, “Express your e.l.f.,” on avatar-based social platform ZEPETO. The experience is now available and lets players style avatars with digital makeup and accessories inspired by the Power Grip product family. Players can also create photos and videos against custom e.l.f. backgrounds and share them to the ZEPETO feed.
e.l.f. Beauty (ELF) launched an e.l.f. SKIN brand awareness campaign spotlighting its Save Your e.l.f. Hypochlorous Mist through humor. The campaign features actress Samantha Hanratty and music executive and creator Carter Gregory in scenes built around everyday stressors.
The campaign runs across e.l.f. SKIN channels, including YouTube, TikTok and Instagram. The mist is available at elfskin.com for $12. The campaign was developed in-house by e.l.f. Made, with the concept created in partnership with eGen, and directed by Tim Wilkime.
e.l.f. Beauty (NYSE: ELF) is bringing its brands’ eyes.lips.fairgrounds. experience to the State Fair of Texas from October 9–11. The Dallas activation follows its Minnesota State Fair debut in August and will offer product gifts from e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair while supplies last.
e.l.f. Beauty (NYSE: ELF) is expanding into fragrance and body care through e.l.f. POP, debuting with a limited-edition holiday collection.
The Tromsø, Norway-inspired “Spicy Bundt Nice” collection includes a fragrance mist and body cream priced at $13 each, plus a $12 travel-size kit. It launched on TikTok Shop US on October 4, 2026. The company plans to release the full e.l.f. POP lineup, featuring additional destination scents, in January 2027.
e.l.f. Beauty (NYSE: ELF) has launched rhode at Sephora, establishing the brand’s first physical retail presence across continental Europe.
The rollout covers 19 new markets, with availability online and in over 500 stores. Previously, purchases in the region were available only through rhodeskin.com. The new markets are Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, including the Canary Islands, Sweden, Switzerland and Turkey. Sephora is rhode’s exclusive retail partner in Europe.
e.l.f. Beauty (ELF) brand e.l.f. Cosmetics launched “The e.l.f.ing Magical Sisters,” a seasonal campaign featuring Soft Glam Cream Blush & Bronzer Sticks. The comedy spot stars Priah Ferguson, Keyla Monterroso Mejia and Bebe Wood as modern-day witches.
The campaign was conceived by e.l.f. Made, the company’s entertainment arm, with a script developed in partnership with Anna Drezen and direction by Hannah Levy of Hungryman Productions. It is running across e.l.f. channels, including YouTube, TikTok and Instagram. The featured sticks are available online and through retailers for $7/£7.