Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (ELF) is expanding its Change the Board Game initiative through a new 12-week student-led DeCal course at the University of California, Berkeley, developed with the Undergraduate Marketing Association and The Berkeley Forum to expose students to modern corporate leadership and board pathways.
The program aims to help double the rate at which women and people of color join U.S. public company boards by 2027 by broadening networks, knowledge and access. e.l.f. Beauty highlights that its own board is at least 60% women and 40% diverse, versus U.S. averages of 28% women and 26% non-white directors. Since 2024, almost 500 leaders have joined the Change the Board Game coalition, more than 60 executives have participated in a two-year Accelerate board-readiness program, and 58% of its graduates now serve on boards.
e.l.f. Beauty (NYSE: ELF) announced that its brand rhode will launch at Sephora online and in most stores across Europe on Wednesday, 30 September 2026. The rollout covers 19 new European countries, expanding on rhode’s 2025 Sephora launch in the U.S., Canada, and the U.K.
rhode will be exclusively available at Sephora in Europe, which will carry its core skincare, blush, and new Pocket Bronze and Highlight Milk collections. According to rhode, it is the No.1 overall skincare brand in the U.S. by EMV and the number one beauty brand in Sephora North America and the U.K. The expansion follows e.l.f. Beauty’s approximately $1 billion acquisition of rhode in 2025.
e.l.f. Beauty (NYSE: ELF) and women’s sports consultancy Parity released a large-scale research report, “Girls Who Play Change the Game,” linking girls’ sports participation to women’s workplace outcomes. The study surveyed more than 9,500 respondents across the U.S., Canada, Germany and the U.K., including Everyday Athletes, pro women athletes and board members.
According to e.l.f. Beauty, women who played sports for at least three years before finishing high/secondary school are more likely to hold leadership roles, aspire to senior positions and negotiate salaries, and frequently credit sports-learned skills for career advancement. The report will debut at the Power of Women’s Sports Summit, where e.l.f. is presenting partner.
e.l.f. Brands (NYSE: ELF), which includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, will host its first state fair activation at the Minnesota State Fair, where it is the only official beauty brand sponsor. The eyes.lips.fairgrounds. experience will run August 27–30 and target nearly 2 million attendees.
The activation features a 10-foot-tall pickle jar inspired by e.l.f.’s three pickle-themed Glow Reviver Melting Lip Balms and branding on the Skyride gondolas, with QR codes linking to giveaways of Fine as Fleck Glitter Eyeshadow (while supplies last). According to e.l.f., this is its first consumer activation of this scale to include e.l.f. Hair, and it plans a follow-up state fair-themed activation in Dallas, Texas, in October.
e.l.f. Beauty (NYSE: ELF) is relaunching its viral pickle-inspired Glow Reviver Melting Lip Balm with three new limited-edition flavors and a themed sponge, following an earlier drop that sold out in 8 minutes and attracted 77% new purchasers.
The collection launches August 20 online in the US and UK, expands into Ulta Beauty stores in the US on August 23 with a gift-with-purchase offer, and rolls out to Boots in the UK on August 26 and DM in Germany on September 24. e.l.f. will also host a pickle-themed activation at the Minnesota State Fair from August 27–30.
e.l.f. Beauty (NYSE: ELF) reported first quarter fiscal 2027 net sales of $479.4 million, up 36% year over year, marking its 30th consecutive quarter of net sales growth. Gross margin rose about 1,400 bps to 83%, including roughly 1,050 bps benefit from IEEPA tariff refunds, with additional gains from pricing and lower tariff rates.
GAAP net income was $66.6 million with diluted EPS of $1.12, while adjusted net income reached $104.6 million and adjusted diluted EPS $1.75. Adjusted EBITDA was $168.2 million, or 35% of net sales, up 93% year over year. Operating cash flow was $111.7 million.
As of June 30, 2026, cash and cash equivalents were $344.2 million and total debt $834.2 million. e.l.f. Beauty raised its fiscal 2027 outlook to 18–20% net sales growth and now expects net sales of $1.938–1.968 billion, adjusted EBITDA of $401–407 million and adjusted EPS of $3.50–3.55, all above prior guidance.
e.l.f. Beauty (NYSE: ELF) and Bubble are launching a limited-edition skincare-makeup hybrid collection built around three community-inspired products that combine each brand’s popular formulas. The collaboration reflects how fans already mix skincare and makeup to customize glow, color and hydration in their routines.
The collection features Drop N’ Dunk bronzing drop–moisturizer hybrids in three shades, Glow Talk tinted glossy lip serums in three shades, and Camo Slide blush serums in three shades. According to e.l.f. Beauty, the e.l.f x Bubble line launches online on August 7, 2026, then rolls out to Target in the U.S. on August 9 and Boots in the U.K. and Ireland from August 6.
e.l.f. Beauty (NYSE: ELF) will host a webcast to discuss its first quarter Fiscal 2027 results on Wednesday, August 5, 2026 at 4:30 p.m. Eastern Time. According to e.l.f. Beauty, a detailed earnings press release will be issued before the webcast and both live and archived access will be available on its investor relations website.
e.l.f. Beauty (NYSE: ELF) launched its UK campaign “Grip, Set, Go” with RED Driver Training, offering thousands of free 10-hour driving lesson blocks to UK learners via a sweepstakes running 9–31 July. The program pairs lesson vouchers with instructor-led online content, branded training cars and an in-person Power Grip Garage event on 30 July in London, aiming to lower financial barriers to driving and promote its Power Grip Primer and Setting Spray.
e.l.f. Beauty (NYSE: ELF) is spotlighting women’s soccer fandom during the 2026 NWSL Challenge Cup and FootballCo’s House of GOAL fan fest in New York. Activations include an e.l.f. Match Day Carpet, fan engagement in the FanZone, a Glow For Glory youth program and musical performances.