Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE: ELF) is spotlighting women’s soccer fandom during the 2026 NWSL Challenge Cup and FootballCo’s House of GOAL fan fest in New York. Activations include an e.l.f. Match Day Carpet, fan engagement in the FanZone, a Glow For Glory youth program and musical performances.
e.l.f. Beauty (NYSE: ELF) announced the third cohort of its Change the Board Game initiative with the National Association of Corporate Directors, adding 22 executives, the largest class yet.
Launched in 2024, the program aims to double by 2027 the rate at which women and people of color join U.S. public company boards. According to e.l.f. Beauty, more than 60 executives have participated in NACD Accelerate through the initiative, applications grew 4x year over year, and 58% of graduates now serve on boards.
e.l.f. Beauty (NYSE: ELF) launched e.l.f. Hair, a new haircare category with six prestige-style products at mass prices, expanding its mission of accessible beauty from eye, lip and face to hair.
The line debuts June 16, 2026 on TikTok Shop, June 24 online, and July 5 at all U.S. Target stores.
rhode, part of e.l.f. Beauty (NYSE: ELF), announced a major global expansion and the launch of its Summer ’26 Collection. Starting June 9, 2026, rhode will sell direct-to-consumer in Mexico and seven new European markets.
On an annualized basis in e.l.f.’s Fiscal 2026, rhode generated about $390 million in net sales, growing 80% year over year. rhode is ranked the No. 1 U.S. skincare brand by EMV, according to CreatorIQ. The Summer ’26 line adds clinically tested bronzer, luminizer, lip products, and accessories.
Naturium (NYSE:ELF) launched its “Glow Better Together” campaign, celebrating community, connection and self-expression behind its bestselling Glow Getter skincare and body-care collection, led by creator Bretman Rock.
The campaign features 11 community-cast Glow Getters and highlights Naturium’s top-selling Glow Getter franchise, including body wash, scrub, body butter and body oil.
e.l.f. Beauty (NYSE: ELF) announced participation in several upcoming investor conferences and events.
- May 29, 2026: Virtual fireside chat with BofA at 1:00 PM ET.
- June 2, 2026: Baird Global Consumer, Technology & Services Conference in New York.
- June 4, 2026: dbAccess Global Consumer Conference in Paris with a 10:00 AM CEST / 4:00 AM ET webcast.
- June 9, 2026: Oppenheimer 26th Annual Consumer Growth & E-Commerce Conference (virtual).
Live and archived webcasts will be accessible on the company’s investor relations website.
e.l.f. Beauty (NYSE: ELF) reported strong fiscal 2026 growth and issued fiscal 2027 guidance.
Net sales rose 25% to about $1.64 billion. Fiscal 2026 GAAP net income was $26.3 million, with adjusted net income of $186 million and adjusted EPS of $3.13. Fiscal 2027 outlook calls for 12–14% net sales growth, adjusted EBITDA of $379–385 million and adjusted EPS of $3.27–3.32.
e.l.f. Cosmetics (NYSE:ELF) announced a first-of-its-kind partnership with SURVIVOR 50, debuting during the live three-hour finale on May 20, 2026, on CBS and Paramount+.
The “e.l.f.ie Advantage” vignette series features SURVIVOR-themed spots, hero products, and a limited-edition e.l.f. x SURVIVOR Buff Bundle for fans.
e.l.f. Cosmetics (NYSE: ELF) is partnering with race car driver Katherine Legge as she attempts “The Double” on May 24, 2026, racing both the Indianapolis 500 and Coca-Cola 600 in one day.
e.l.f. will run immersive on-site and digital fan activations highlighting women’s representation in motorsports.
e.l.f. Beauty (NYSE: ELF) will webcast its fourth quarter Fiscal 2026 results on Wednesday, May 20, 2026 at 4:30 p.m. ET. A press release with the results will be issued before the webcast, hosted by Tarang Amin, CEO, and Mandy Fields, CFO. The live and archived webcast will be available at the company investor site.