elf Beauty Stock Price, News & Analysis

e.l.f. Beauty (NYSE: ELF) marked the close of year one of a three-year partnership with the National Women’s Soccer League by activating at the 2025 NWSL Championship in San Jose across November 19–22, 2025.

Highlights include presenting the Goalkeeper of the Year award, the Glow for Glory competition, a Junior Reporter program, Fan Fest activations with talent appearances, a Roblox Power Grip Sports Complex launch, and a Twitch livestream. The announcement cites NWSL audience growth with 2.62 billion total minutes viewed and +30% YoY growth among women 18–34.

e.l.f. Beauty (NYSE: ELF) launched “The Sound of Kindness” on November 13, 2025 for World Kindness Day, a social-first campaign with Beekman 1802 and Kindness.org to use curated soundscapes to promote positive social algorithms and prosocial behavior.

The initiative features audiovisual assets from e.l.f. brands and Beekman, a Roblox immersive experience with hidden baby goats, and a Twitch livestream on November 13 at 4 PM ET with experts discussing the science of sound. The campaign aims to interrupt doom-scrolling, boost well-being, and encourage users to share kindness-driven content across social platforms.

e.l.f. Beauty (NYSE: ELF) will participate in investor events in November and December 2025.

Key events: a virtual fireside chat with Goldman Sachs on November 14, 2025 at 12:30 p.m. ET, moderated by Bonnie Herzog; and a presentation at the Morgan Stanley Global Consumer & Retail Conference on December 3, 2025 at 11:00 a.m. ET, moderated by Dara Mohsenian. Both sessions will be webcast live and archived at the company investor events page: https://investor.elfbeauty.com/stock-and-financial/events-and-presentations.

e.l.f. Beauty (NYSE: ELF) officially launched at ULTA Beauty in Mexico on November 10, 2025, expanding availability of e.l.f. Cosmetics and e.l.f. SKIN across all ULTA Beauty stores in Mexico and on ULTA's e-commerce platform.

Key SKUs called out include Power Grip Primer, Halo Glow Liquid Filter, Glow Reviver Lip Oil Glimmer, Sheer For It Blush Tint, Holy Hydration! Thirst Burst Drops, and Holy Hydration! Makeup Melting Cleansing Balm. The move continues the retailer partnership and aims to increase accessibility and distribution for e.l.f. in the Mexican market.

e.l.f. Beauty (NYSE: ELF) reported results for Q2 and six months ended September 30, 2025, and issued Fiscal 2026 guidance on November 5, 2025.

Q2 net sales were $343.9M (+14% YoY) and six‑month net sales were $697.7M (+12% YoY). Gross margin was 69% (down ~165–190 bps). Q2 adjusted EBITDA was $66.2M (19% of sales), six‑month adjusted EBITDA was $153.3M (22% of sales, +4% YoY). GAAP net income was $3.0M for Q2 and $36.3M for six months; adjusted net income was $40.7M Q2 and $92.1M six months. Cash was $194.4M and long‑term debt $831.6M.

Fiscal 2026 outlook: Net sales $1.55–1.57B (+18–20%), adjusted EBITDA $302–306M, adjusted net income $165–168M, adjusted diluted EPS $2.80–2.85, diluted shares ~59M.

e.l.f. Beauty (NYSE: ELF) released its FY2025 Impact Report themed “the every” and launched the international consumer campaign “Give an e.l.f.” to amplify purpose-led work. Key FY2025 highlights include more than $2.5 million donated (≥2% of prior year profits), >140 leaders joining the Change the Board Game coalition, 75% of e.l.f. Cosmetics products priced at $10 or under, 73% of brand products made in Fair Trade Certified facilities, 100% of brush wood handles FSC-certified, and a 33% reduction in packaging intensity vs 2019 (exceeding the 2030 target).

The campaign features cultural icons and runs across digital, print and out-of-home placements, including Moynihan Train Hall and a two-page New York Times spread on Nov 2, 2025. Metrics exclude Rhode (acquired Aug 2025).

e.l.f. Beauty (NYSE: ELF) will host a live webcast to discuss its second quarter Fiscal 2026 results on Wednesday, November 5, 2025 at 4:30 p.m. ET. A press release with financial results will be issued prior to the webcast. The event will be hosted by Tarang Amin, chairman and CEO, and Mandy Fields, SVP and CFO. Investors can watch the live broadcast at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. An archived replay will be available at the same link for those who cannot join live.

Jamieson Wellness (TSX:JWEL) announced the appointment of Gayle Tait to its Board of Directors, effective October 27, 2025, and named her to the Governance, Compensation and Nominating Committee.

Tait brings 25+ years in global CPG and tech, including roles at Google Play, L'Oréal UK, and as CEO of Trove. She currently serves on the board of e.l.f. Beauty (NYSE: ELF) and supported e.l.f.’s international expansion and recent brand acquisitions.

The company framed the appointment as strengthening its digital and e-commerce expertise to accelerate growth in the VMS market.

e.l.f. Beauty (NYSE: ELF) announced that its e.l.f. Cosmetics brand is the first to run a native, shoppable in-stream element on Twitch, powered by Amazon Ads, enabling viewers to purchase products directly within live streams.

The eyes.lips.first. element debuts on e.l.f.'s e.l.f.YOU! Twitch channel and aims to drive measurable outcomes without interrupting viewing. Key engagement to date: 43.3M+ minutes watched, 800k+ chat messages, and 64,400+ minutes streamed.