Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE: ELF) reported first quarter fiscal 2027 net sales of $479.4 million, up 36% year over year, marking its 30th consecutive quarter of net sales growth. Gross margin rose about 1,400 bps to 83%, including roughly 1,050 bps benefit from IEEPA tariff refunds, with additional gains from pricing and lower tariff rates.
GAAP net income was $66.6 million with diluted EPS of $1.12, while adjusted net income reached $104.6 million and adjusted diluted EPS $1.75. Adjusted EBITDA was $168.2 million, or 35% of net sales, up 93% year over year. Operating cash flow was $111.7 million.
As of June 30, 2026, cash and cash equivalents were $344.2 million and total debt $834.2 million. e.l.f. Beauty raised its fiscal 2027 outlook to 18–20% net sales growth and now expects net sales of $1.938–1.968 billion, adjusted EBITDA of $401–407 million and adjusted EPS of $3.50–3.55, all above prior guidance.
e.l.f. Beauty (NYSE: ELF) and Bubble are launching a limited-edition skincare-makeup hybrid collection built around three community-inspired products that combine each brand’s popular formulas. The collaboration reflects how fans already mix skincare and makeup to customize glow, color and hydration in their routines.
The collection features Drop N’ Dunk bronzing drop–moisturizer hybrids in three shades, Glow Talk tinted glossy lip serums in three shades, and Camo Slide blush serums in three shades. According to e.l.f. Beauty, the e.l.f x Bubble line launches online on August 7, 2026, then rolls out to Target in the U.S. on August 9 and Boots in the U.K. and Ireland from August 6.
e.l.f. Beauty (NYSE: ELF) will host a webcast to discuss its first quarter Fiscal 2027 results on Wednesday, August 5, 2026 at 4:30 p.m. Eastern Time. According to e.l.f. Beauty, a detailed earnings press release will be issued before the webcast and both live and archived access will be available on its investor relations website.
e.l.f. Beauty (NYSE: ELF) launched its UK campaign “Grip, Set, Go” with RED Driver Training, offering thousands of free 10-hour driving lesson blocks to UK learners via a sweepstakes running 9–31 July. The program pairs lesson vouchers with instructor-led online content, branded training cars and an in-person Power Grip Garage event on 30 July in London, aiming to lower financial barriers to driving and promote its Power Grip Primer and Setting Spray.
e.l.f. Beauty (NYSE: ELF) is spotlighting women’s soccer fandom during the 2026 NWSL Challenge Cup and FootballCo’s House of GOAL fan fest in New York. Activations include an e.l.f. Match Day Carpet, fan engagement in the FanZone, a Glow For Glory youth program and musical performances.
e.l.f. Beauty (NYSE: ELF) announced the third cohort of its Change the Board Game initiative with the National Association of Corporate Directors, adding 22 executives, the largest class yet.
Launched in 2024, the program aims to double by 2027 the rate at which women and people of color join U.S. public company boards. According to e.l.f. Beauty, more than 60 executives have participated in NACD Accelerate through the initiative, applications grew 4x year over year, and 58% of graduates now serve on boards.
e.l.f. Beauty (NYSE: ELF) launched e.l.f. Hair, a new haircare category with six prestige-style products at mass prices, expanding its mission of accessible beauty from eye, lip and face to hair.
The line debuts June 16, 2026 on TikTok Shop, June 24 online, and July 5 at all U.S. Target stores.
rhode, part of e.l.f. Beauty (NYSE: ELF), announced a major global expansion and the launch of its Summer ’26 Collection. Starting June 9, 2026, rhode will sell direct-to-consumer in Mexico and seven new European markets.
On an annualized basis in e.l.f.’s Fiscal 2026, rhode generated about $390 million in net sales, growing 80% year over year. rhode is ranked the No. 1 U.S. skincare brand by EMV, according to CreatorIQ. The Summer ’26 line adds clinically tested bronzer, luminizer, lip products, and accessories.
Naturium (NYSE:ELF) launched its “Glow Better Together” campaign, celebrating community, connection and self-expression behind its bestselling Glow Getter skincare and body-care collection, led by creator Bretman Rock.
The campaign features 11 community-cast Glow Getters and highlights Naturium’s top-selling Glow Getter franchise, including body wash, scrub, body butter and body oil.
e.l.f. Beauty (NYSE: ELF) announced participation in several upcoming investor conferences and events.
- May 29, 2026: Virtual fireside chat with BofA at 1:00 PM ET.
- June 2, 2026: Baird Global Consumer, Technology & Services Conference in New York.
- June 4, 2026: dbAccess Global Consumer Conference in Paris with a 10:00 AM CEST / 4:00 AM ET webcast.
- June 9, 2026: Oppenheimer 26th Annual Consumer Growth & E-Commerce Conference (virtual).
Live and archived webcasts will be accessible on the company’s investor relations website.