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e.l.f. Furthers Commitment to Advance Women in Sports with New Partnerships with Billie Jean King Cup and iHeartMedia

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e.l.f. Beauty (NYSE: ELF) has announced a multi-year global partnership with the Billie Jean King Cup (BJKC), the women's world cup of tennis. As the exclusive skin and cosmetic partner, e.l.f. aims to promote equality and inclusivity in women's sports. The company will co-host the inaugural Power of Women's Sports Summit on November 20, 2024, in Málaga, Spain, alongside the BJKC finals.

Additionally, e.l.f. has become a founding partner of iHeartMedia's Women's Sports Audio Network, the first audio platform dedicated to women's sports. This partnership includes hosting a live recording of 'The Rennae Stubbs Tennis Podcast' at the summit. These initiatives align with e.l.f.'s commitment to empowering women in sports and addressing the disparity in media coverage of women's sports.

e.l.f. Beauty (NYSE: ELF) ha annunciato una partnership globale pluriennale con la Billie Jean King Cup (BJKC), la Coppa del Mondo di tennis femminile. In qualità di partner esclusivo per la pelle e i cosmetici, e.l.f. si propone di promuovere l'uguaglianza e l'inclusività nello sport femminile. L'azienda co-ospiterà il Power of Women's Sports Summit il 20 novembre 2024, a Málaga, in Spagna, in coincidenza con le finali della BJKC.

Inoltre, e.l.f. è diventata partner fondatrice della Women's Sports Audio Network di iHeartMedia, la prima piattaforma audio dedicata allo sport femminile. Questa partnership prevede la registrazione dal vivo di 'The Rennae Stubbs Tennis Podcast' durante il summit. Queste iniziative si allineano con l'impegno di e.l.f. a rendere le donne protagoniste nello sport e a affrontare la disparità nella copertura mediatica degli sport femminili.

e.l.f. Beauty (NYSE: ELF) ha anunciado una asociación global de varios años con la Billie Jean King Cup (BJKC), la copa mundial de tenis femenino. Como socio exclusivo de productos de piel y cosméticos, e.l.f. tiene como objetivo promover la igualdad y la inclusión en los deportes femeninos. La compañía coorganizará la Power of Women's Sports Summit el 20 de noviembre de 2024, en Málaga, España, junto a las finales de la BJKC.

Además, e.l.f. se ha convertido en socio fundador de la Women's Sports Audio Network de iHeartMedia, la primera plataforma de audio dedicada a los deportes femeninos. Esta asociación incluye la grabación en vivo de 'The Rennae Stubbs Tennis Podcast' en la cumbre. Estas iniciativas se alinean con el compromiso de e.l.f. de empoderar a las mujeres en el deporte y abordar la disparidad en la cobertura mediática de los deportes femeninos.

e.l.f. Beauty (NYSE: ELF)Billie Jean King Cup (BJKC), 여성 테니스 세계선수권대회와 다년간의 글로벌 파트너십을 발표했습니다. 피부 및 화장품의 독점 파트너로서 e.l.f.는 여성 스포츠에서의 평등과 포용성을 촉진하는 것을 목표로 하고 있습니다. 이 회사는 2024년 11월 20일 스페인 말라가에서 BJKC 결승과 함께 Power of Women's Sports Summit을 공동 개최할 예정입니다.

또한 e.l.f.는 여성 스포츠에 전념하는 첫 번째 오디오 플랫폼인 iHeartMedia의 Women's Sports Audio Network의 창립 파트너가 되었습니다. 이번 파트너십은 정상 회담에서 'The Rennae Stubbs Tennis Podcast'를 라이브 녹음하는 것을 포함합니다. 이러한 이니셔티브는 여성 스포츠의 미디어 보도의 격차를 해결하고자 하는 e.l.f.'s의 헌신과 맞닿아 있습니다.

e.l.f. Beauty (NYSE: ELF) a annoncé un partenariat mondial pluriannuel avec la Billie Jean King Cup (BJKC), la Coupe du Monde de tennis féminin. En tant que partenaire exclusif des soins de la peau et des cosmétiques, e.l.f. vise à promouvoir l'égalité et l'inclusivité dans le sport féminin. L'entreprise co-organisera le Power of Women's Sports Summit le 20 novembre 2024, à Málaga, en Espagne, en même temps que les finales de la BJKC.

De plus, e.l.f. est devenue partenaire fondatrice du Women's Sports Audio Network d'iHeartMedia, la première plateforme audio dédiée au sport féminin. Ce partenariat inclut l'enregistrement en direct de 'The Rennae Stubbs Tennis Podcast' lors du sommet. Ces initiatives s'alignent avec l'engagement d'e.l.f. à renforcer le pouvoir des femmes dans le sport et à aborder l'écart dans la couverture médiatique des sports féminins.

e.l.f. Beauty (NYSE: ELF) hat eine mehrjährige globale Partnerschaft mit dem Billie Jean King Cup (BJKC), der Weltmeisterschaft im Frauentennis, bekannt gegeben. Als exklusiver Partner für Hautpflege und Kosmetik zielt e.l.f. darauf ab, Gleichheit und Inklusion im Frauensport zu fördern. Das Unternehmen wird am 20. November 2024 in Málaga, Spanien, anlässlich der BJKC-Finals den Power of Women's Sports Summit mitveranstalten.

Zusätzlich ist e.l.f. Gründungspartner des Women's Sports Audio Network von iHeartMedia, der ersten Audio-Plattform, die sich dem Frauentennis widmet. Diese Partnerschaft umfasst die Live-Aufzeichnung des 'The Rennae Stubbs Tennis Podcast' auf dem Gipfel. Diese Initiativen stehen im Einklang mit dem Engagement von e.l.f., Frauen im Sport zu stärken und die Ungleichheit in der Medienberichterstattung über Frauensport anzugehen.

Positive
  • Partnership with Billie Jean King Cup enhances brand visibility in women's sports
  • Co-hosting the Power of Women's Sports Summit positions e.l.f. as a leader in promoting gender equality in sports
  • Founding partnership with iHeartMedia's Women's Sports Audio Network expands e.l.f.'s reach in sports media
Negative
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e.l.f. embraces inclusivity as a partner at the Billie Jean King Cup, a co-host of the first-ever Power of Women’s Sports Summit and with iHeartMedia’s Women’s Sports Audio Network

OAKLAND, Calif.--(BUSINESS WIRE)-- Offering its hard-hitting support for equality and inclusivity, e.l.f. (NYSE: ELF) announced today that it is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), the women’s world cup of tennis, in a new multi-year global partnership. e.l.f. is the exclusive skin and cosmetic partner of the BJKC, the world’s largest annual international team competition in women’s sports. In addition, e.l.f. will co-host the inaugural Power of Women’s Sports Summit.

e.l.f. partners with Billie Jean King to elevate and empower women in sports at the 2024 Billie Jean King Cup and at the inaugural Power of Women’s Sports Summit. (Graphic: Business Wire)

e.l.f. partners with Billie Jean King to elevate and empower women in sports at the 2024 Billie Jean King Cup and at the inaugural Power of Women’s Sports Summit. (Graphic: Business Wire)

The tournament finals will be held in Málaga, Spain, on November 13 – 20, 2024, and the companion Power of Women’s Sports Summit will be hosted on November 20.

Accessibility means knocking down velvet ropes and removing barriers. e.l.f. is doing just that by showing up in unexpected places and opening them to a wider community. The brand’s commitment to empowering legendary females—on the tennis court, at the racetrack with Indy 500 driver Katherine Legge, on the ice with Kendall Coyne Schofield, in the pool with Anastasia Pagonis, in the boardroom with the Change the Board Game initiative, and elsewhere—fuels its vision to disrupt norms, shape culture, and connect communities through positivity, inclusivity, and accessibility.

84% of sports fans are interested in women’s sports – 49% of them are women – and yet only 15% of media coverage is women’s sports. The math is not mathing. So, we are causing an e.l.f.ing racket to help democratize the playing field. You can’t create real equality if the awareness to build a fan base isn’t there. e.l.f. is stepping up to help shape the conversation. By creating access, we inspire change and empower others to do the same,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.

e.l.f. is the exclusive skin and cosmetic partner at the BJKC, the first annual global sporting competition named after a woman, bringing a strong message of empowerment to the event. The companion Power of Women’s Sports Summit will bring 100 of the most influential change makers in sports, business and entertainment together on a global stage to celebrate progress and raise awareness of the ongoing journey for advancing gender equality in sports and the positive impact it has on athletes, fans and potential sponsors.

“e.l.f. champions diversity and believes that self-expression is the key to unlocking beauty for any individual. The brand’s ethos aligns seamlessly with the Billie Jean King Cup’s commitment to excellence, equality, and empowerment, and we are thrilled to welcome them as a partner,” said Billie Jean King Cup Limited Chair, Ilana Kloss.

“Their dedication to inclusivity and impact mirrors our mission to promote equality and excellence in women’s sports. This partnership will inspire athletes and fans alike, highlighting the beauty of diversity and the strength of unity,” Kloss continues.

e.l.f. is a founding partner of iHeartMedia’s recently launched iHeart Women’s Sports Audio Network, the first audio platform dedicated exclusively to women’s sports designed to amplify well-known and new influential women athletes and relevant programming to listeners nationwide. As part of its partnership, e.l.f. will host a live recording of “The Rennae Stubbs Tennis Podcast” in the fan zone at the summit.

“We’re thrilled to strengthen our partnership with e.l.f. and join forces to create a racket around the need for more equality for women in sports by bringing the power of iHeart’s massive audio audiences together with tennis icons like Billie Jean King and Rennae Stubbs who paved the way for women to take the court when no one believed,” said Gayle Troberman, CMO for iHeartMedia.

“Today, there is momentum, but still so much more work to be done before women who want to compete can do so on a level playing field -- this is why iHeart Women’s Sports is such an important platform for us to give the mic to everyone who needs to get heard on this topic.”

The Billie Jean King Cup by Gainbridge

Twelve national teams play in one location over six days for the right to be crowned champions at the tournament finals. The Cup, founded in 1963 as the Federation Cup, was renamed for Billie Jean King in 2020. It is the only tennis competition that provides all the nations who participate with money to continue to fund tennis programs, ensuring an unprecedented platform for creating opportunities and changing lives.

Power of Women’s Sports Summit

The Power of Women’s Sports Summit produced by Billie Jean King Enterprises is the inaugural convening of inspirational leaders, athletes, and movement makers across the world of sports, business and entertainment, all united by a shared commitment to accelerating the progress in women’s sports as a marketplace.

Confirmed participants at the invitational summit include Billie Jean King; Sports Icon & Social Justice Champion, Christiane Amanpour; Chief International Anchor for CNN, Malala Yousafzai; Global Education Activist, and many more to be announced soon.

CNN is the official media partner for the Power of Women’s Sports Summit.

About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services.

About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip, face and skin concern. e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty has double Cruelty Free certifications from both Leaping Bunny and PETA, offers e.l.f. clean and vegan products, and proudly stands as the first beauty company to achieve Fair Trade certification across our supply chain. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com

About Billie Jean King Cup LTD
Billie Jean King Cup Limited is a partnership between the International Tennis Federation and TWG Global created to deliver transformative investment and innovation to the Billie Jean King Cup, the women’s World Cup of Tennis. Bringing together expertise and experience from the tennis, business, and entertainment industries, our core mission is to grow and leverage the world’s most popular annual team competition for women as a platform for positive change.

MEDIA:

Samantha Critchell

scritchell@elfbeauty.com

Billie Jean King Cup PR:

stephanie.rudnick@mktg.com

clair@cwasport.com

Source: e.l.f. Beauty

FAQ

What is e.l.f. Beauty's new partnership with the Billie Jean King Cup?

e.l.f. Beauty has become the exclusive skin and cosmetic partner of the Billie Jean King Cup, the women's world cup of tennis, in a new multi-year global partnership announced on August 20, 2024.

When and where will the 2024 Billie Jean King Cup finals be held?

The 2024 Billie Jean King Cup finals will be held in Málaga, Spain, from November 13 to 20, 2024.

What is the Power of Women's Sports Summit that e.l.f. Beauty is co-hosting?

The Power of Women's Sports Summit is an inaugural event co-hosted by e.l.f. Beauty, bringing together 100 influential change makers in sports, business, and entertainment to celebrate progress and raise awareness for gender equality in sports. It will be held on November 20, 2024, in Málaga, Spain.

How is e.l.f. Beauty (ELF) involved with iHeartMedia's Women's Sports Audio Network?

e.l.f. Beauty is a founding partner of iHeartMedia's Women's Sports Audio Network, the first audio platform dedicated exclusively to women's sports. As part of this partnership, e.l.f. will host a live recording of 'The Rennae Stubbs Tennis Podcast' in the fan zone at the Power of Women's Sports Summit.

e.l.f. Beauty, Inc.

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