e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE: ELF) reported a remarkable 50% increase in net sales for Q1 fiscal 2022, reaching $97.0 million. The growth is attributed to strong demand in color cosmetics, outperforming competitors per Nielsen's data. However, the gross margin declined by 340 basis points to 63.8%, impacted by foreign exchange rates and rising expenses. The company has raised its fiscal 2022 outlook, predicting net sales of $357-364 million, up from $343-350 million. Adjusted diluted earnings per share are now expected to be $0.65-0.68.
e.l.f. Beauty (NYSE: ELF) announced a webcast on August 4, 2021, at 4:30 p.m. ET to discuss its Q1 fiscal 2022 results. The event will be led by CEO Tarang Amin and CFO Mandy Fields. A press release with detailed financial results will precede the webcast, available for live streaming at investor.elfbeauty.com. e.l.f. Beauty, known for its cruelty-free and inclusive beauty products, is expanding its brand portfolio with clean beauty initiatives.
e.l.f. Cosmetics launched the limited-edition Electric Mood collection, inspired by music artists Tove Lo, Pitizion, and Tiana Major9. This collection emerged from Beautyscape, a competition empowering beauty's rising stars and involving participants from Girls Inc.. The collection features innovative products, such as the Disco Glitz Brow & Eye Kit and the Feeling Lucky Eyeshadow Palette. Consumers can access the collection early through The DROPSHOP by Afterpay starting June 29, with general access available from July 1. This initiative reaffirms e.l.f.'s commitment to affordable beauty and self-expression.
W3LL PEOPLE, a leading clean beauty brand, is celebrating its 13th anniversary with a revitalized brand direction featuring new look, formulas, and products. The company continues its commitment to high-performance, plant-powered cosmetics, asserting that clean beauty outperforms conventional products. The updated packaging is sustainable and user-friendly, while over 35 products have been verified by the Environmental Working Group (EWG). W3LL PEOPLE aims to enhance accessibility through various retail partnerships, including Target and Ulta Beauty, maintaining its ethos of purity and responsibility.
e.l.f. Cosmetics has launched its first collection of NFTs, dubbed #CryptoCosmetics, featuring three popular products: Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm. This limited collection, branded as Ne.l.f.Ts, will be available for purchase on the Bitski platform starting June 18, 2021, with only nine collectibles in total. Prices are set at $9, $6, and $5 respectively, matching the retail prices of the physical products. The initiative showcases e.l.f.'s commitment to innovation and sustainability by partnering with Bitski to ensure eco-friendly transactions.
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e.l.f. Beauty (NYSE: ELF) reported strong fiscal 2021 results, highlighting a 24% growth in fourth-quarter net sales, reaching $92.7 million. The company achieved a 12% increase in net sales for the year to $318.1 million. Notably, e.l.f. was the only top 5 U.S. color cosmetics brand with growth during this period. The firm anticipates 8-10% net sales growth for fiscal 2022. Financial metrics showed a gross margin of 64.8% for the year and diluted EPS of $0.12 on a GAAP basis.
e.l.f. Beauty (NYSE: ELF) announced participation in two upcoming investor conferences. On June 2, 2021, CEO Tarang Amin and CFO Mandy Fields will engage in a fireside chat at the William Blair Growth Stock Conference, which will be broadcast live. On June 3, 2021, Mandy Fields and CMO Kory Marchisotto will hold one-on-one meetings at the Piper Sandler Consumer Marketplace without a formal presentation. e.l.f. Beauty focuses on cruelty-free, inclusive cosmetics and has expanded its brand portfolio with W3LL PEOPLE and Keys Soulcare.
e.l.f. Beauty (NYSE: ELF) will host a webcast on May 26, 2021, at 4:30 PM ET to discuss its fourth quarter fiscal 2021 results. The event will be led by Tarang Amin, Chairman and CEO, and Mandy Fields, Senior VP and CFO. A detailed press release will precede the webcast, outlining the Company's financial results. Participants can access the live broadcast at this link, with an archived version available afterward.
e.l.f. Cosmetics has launched its branded channel on Twitch, making it the first major beauty brand to do so. The channel, e.l.f. You, will debut on May 9 at 7:30 PM EST, featuring weekly streams focused on the intersection of gaming and makeup. This initiative aims to promote female empowerment in the gaming community. The brand has previously collaborated with popular gamer Loserfruit, accumulating over 37,000 hours of content viewed. Additionally, a 'Game Up' contest will encourage female gamers to showcase their makeup looks on TikTok, with winners receiving equipment and mentorship.