e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Cosmetics announces its partnership with TikTok and Enthusiast Gaming for the launch of TikTok Gamers Got Talent, premiering on May 9, 2021. This seven-week live series invites gamers to showcase their talents for a chance to win $25,000. e.l.f. aims to connect with the gaming community while promoting female empowerment. TikTok is known for its engagement with gaming culture, making this event a significant opportunity for both brands and participants.
e.l.f. Cosmetics has partnered with beauty entrepreneur Jen Atkin to launch a limited edition collection, e.l.f. xx Jen Atkin. This collaboration features 6 beauty essentials embodying empowerment and inclusivity, including lip duos, a face palette, and a brow gel, priced between $5 and $20. The launch supports girls' empowerment, with e.l.f. pledging donations to Girls Inc. and The Girls' Network. The collection will be available on e.l.f. and Ulta's websites, with in-store availability at Ulta Beauty and Boots in the UK starting April 18.
e.l.f. Cosmetics and Chipotle are collaborating to launch a limited edition beauty collection on March 10. The collection combines e.l.f.'s cruelty-free and vegan makeup ethos with Chipotle's commitment to responsibly-sourced food. The lineup includes a 12-piece eyeshadow palette, lip gloss, face sponge set, and a makeup bag, inspired by Chipotle ingredients. The collaboration follows a previous successful launch that sold out in minutes. Additionally, Chipotle will introduce the 'Eyes. Chips. Face. Bowl', a plant-based menu item available on the same day, featuring a variety of wholesome ingredients.
Keys Soulcare, founded by Alicia Keys, has launched its clean and cruelty-free beauty products at Ulta Beauty, the largest beauty retailer in the U.S. The collection, visibly placed at store entrances for easy access, includes dermatologist-developed items like the Sage + Oat Milk Candle and Skin Transformation Cream. A virtual launch event will take place on February 18, featuring musical performances and discussions on self-care. Keys expresses excitement about the collaboration with Ulta Beauty, emphasizing their shared commitment to empowering customers and promoting wellness.
e.l.f. Beauty (ELF) announced its Q3 results for the period ending December 31, 2020, reporting a 10% net sales increase to $88.6 million compared to $80.8 million in Q3 2019. The growth was driven by e-commerce and retail strength. However, net income fell to $4.3 million from $8.0 million year-over-year. For the nine months, net sales rose 8% to $225.4 million, with an updated fiscal 2021 outlook predicting a 7-9% sales increase. Gross margins showed mixed trends, and SG&A costs rose significantly due to increased marketing and digital investments.
e.l.f. Cosmetics launches the Mint Melt collection, an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream. The collection offers a variety of products including eyeshadows, lip glosses, and face masks, all priced affordably starting at $4. Features include a cooling sensation, delightful mint aroma, and creamy neutral shades. The products are available exclusively at Walmart and online, with international rollout planned for late January and February.
e.l.f. Beauty (NYSE: ELF) announced a webcast to discuss its third quarter fiscal 2021 results scheduled for February 3, 2021, at 4:30 p.m. ET. The live broadcast will feature Tarang Amin, Chairman and CEO, and Mandy Fields, CFO. An archived version will be available post-event. This announcement follows e.l.f.'s strategy of inclusive and cruelty-free beauty, bolstered by the acquisition of W3LL People and the launch of Keys Soulcare with Alicia Keys. Investors can find more details on the investor relations website.
Keys Soulcare has launched six new dermatologist-developed clean skincare products, expanding its offerings from three initial products released in December 2020. Co-founded by Alicia Keys and Dr. Renée Snyder, the new items—Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm, and Skin Transformation Cream—focus on holistic beauty rituals and clean ingredients. Each product contains affirmations meant to enhance self-care, emphasizing the brand's vision of combining skincare with soulful intention.
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