elf Beauty Stock Price, News & Analysis

e.l.f. Cosmetics is enhancing its entertainment strategy with the launch of a new digital series, "Vanity Table Talk", hosted by actress Jennifer Coolidge. Premiering tomorrow, the series merges elements of late-night talk shows and TikTok's Get Ready With Me format. Coolidge will share comedic insights related to her makeup routine and e.l.f. products. To celebrate the launch, e.l.f. will donate $100,000 to Rise for Animals, a national animal rights organization. Upcoming episodes will feature Ashley Park and Ziwe, focusing on beauty trends and application tips. The series aims to promote self-expression through makeup, showcasing e.l.f.'s product innovations each month on social platforms including YouTube, Instagram, and TikTok.

e.l.f. Cosmetics and American Eagle are launching a limited edition makeup and skincare collection aimed at Gen Z. This collaboration is a first for both brands, featuring denim-inspired products that include the Denim Daze Eyeshadow Palette priced at $16 and Perfect pHIT Lip Balm for $8. Key elements of the collection incorporate unique branding elements from both brands, such as the iconic AE denim tag. The collection will be available starting March 30 on e.l.f.'s website, American Eagle's website, and select stores. Fans are encouraged to participate in a promotional campaign featuring the 'From Selfie to Belfie' challenge.

e.l.f. Cosmetics launches its new Sticky Shop Merch collection, featuring unique items inspired by the viral success of its Power Grip Primer. Following its first TV commercial, fans can access limited-edition merchandise like the Sticky Patch Varsity Jacket ($55) and Power Grip Patches ($15). Additionally, e.l.f. announces a $100,000 donation to the Whale and Dolphin Conservation and plans to donate up to $25,000 from the Sticky Shop proceeds. This initiative supports marine conservation education and engages young girls in STEM careers. The collection launches on March 16 on elfcosmetics.com.

e.l.f. Beauty (NYSE: ELF) announced participation in the BofA Securities 2023 Consumer & Retail Conference scheduled for March 14, 2023, in Miami, Florida. CEO Tarang Amin, CFO Mandy Fields, and VP KC Katten will engage in a fireside chat at 2:40 PM ET and hold investor meetings throughout the event. The fireside chat will be broadcasted live, providing an opportunity for investors to gain insights into the company's strategies and future direction.

e.l.f. Beauty focuses on clean, cruelty-free beauty products, with brands like e.l.f. Cosmetics and Keys Soulcare. The company's commitment to inclusivity and accessibility continues to drive its market presence.

e.l.f. Cosmetics announces the launch of its new 'O FACE' Satin Lipstick, priced at $9. This lipstick offers a bold satin finish and comes in 20 shades, infused with nourishing ingredients like marula oil and squalane. TikTok star Meredith Duxbury joins as the brand ambassador, promoting the product through digital campaigns and a unique Lip Positions musical campaign. The lipstick is available on elfcosmetics.com and at retailers like Target and Walmart. e.l.f. emphasizes its commitment to making beauty accessible while delivering quality products at an extraordinary value.

e.l.f. Beauty reported a strong third quarter for the three months ended December 31, 2022, achieving a 49% net sales growth to $146.5 million. This growth marks the 16th consecutive quarter of sales increase, driven by robust performance in retail and e-commerce. Gross margins improved 180 basis points to 67%, although SG&A expenses rose to $75.4 million, accounting for 51% of net sales. Net income was $19.1 million or $0.34 per diluted share. The company raised its fiscal 2023 outlook to project net sales of $541-545 million and adjusted EBITDA of $110.5-112 million.