Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (NYSE: ELF) and North Carolina A&T University have released the 'Not-So-White Paper', highlighting the positive impact of board diversity on U.S. public companies. This initiative is part of e.l.f. Beauty's 'Change the Board Game' commitment to increase diverse representation in boardrooms.
Key findings include:
- S&P 500 companies with above-average gender diversity saw 15% return on equity and 50% reduction in earnings risk
- Women on boards correlate to better price-to-earnings ratios
- Boards with three or more women and/or minorities have a lower likelihood of large-scale discrimination lawsuits
e.l.f. Beauty aims to double the rate of women and people of color added to U.S. public company boards by 2027. The company is sponsoring board preparation training for 40 corporate director candidates through NACD Accelerate™ program.
e.l.f. Beauty (NYSE: ELF) has released its 2024 Impact Report, highlighting its commitment to being a purpose-led and results-driven company. The report outlines progress in supporting positive impacts for people, product, and the planet across its five brands: e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, and NATURIUM.
Key highlights include:
- A Board of Directors that is more than 78% women and 44% diverse
- Exclusion of over 2,500 ingredients from product formulations
- More than 85% of products made in Fair Trade Certified™ facilities
- Estimated 400 tons of packaging eliminated annually through lightweighting
- New commitments for sustainable packaging, including 50% recycled or bio-based content by 2030
- 100% renewable energy use at directly managed sites
- Meeting reduction targets for Scope 1 and 2 emissions
e.l.f. SKIN launches its largest awareness campaign, 'Divine Skintervention,' featuring actress and comedian Megan Stalter. The satirical campaign addresses common skincare mistakes and positions e.l.f. SKIN as the solution for all skin types. Key points include:
- Campaign spans social media, TV, and out-of-home platforms
- Interactive landing page with personalized product recommendations
- Focus on Holy Hydration! product line
- e.l.f. SKIN has outpaced category growth by 32x
- Achieved top 10 brand status
- Targets Gen Z, who use more skincare but often commit 'skin sins'
The campaign aims to demystify skincare routines and offer accessible, premium-quality products at affordable prices.
e.l.f. Cosmetics and Tinder have launched a new collaboration called 'Put Your e.l.f. Out There' Vault collection, designed to boost confidence for singles on first dates. The -edition product drop includes innovative makeup items like the Tinder Box Lip Trio, All Slick No Ick Face Primer, and It's a Match!™ Stick Lippies. Priced at $45/£45, the collection will be available from September 10, 2024, on elfcosmetics.com and elfcosmetics.uk.
The collaboration aims to empower Gen Z users, who make up the majority of Tinder's user base. A recent study found that 35% of singles view first dates as an opportunity to try new makeup looks. The campaign includes a comedic video featuring Harry Jowsey and offers Beauty Squad members exclusive access to Tinder Gold for $1/£1 for the first month.
e.l.f. Beauty (NYSE: ELF) is significantly expanding its global presence, announcing its largest international retail launch in Germany with ROSSMANN, entry into Sephora in Mexico, and growth in existing markets. In Q1 FY2025, non-U.S. markets represented 16% of e.l.f.'s total net sales, with FY2024 sales growing 91% year-over-year. The company's expansion strategy involves partnering with leading global retailers and distributors.
Key developments include:
- Germany: Launching in 1,600 ROSSMANN locations
- UK: Becoming the No. 4 mass makeup brand, expanding in Boots and Superdrug
- Mexico: Debuting in Sephora locations
- Australia: Launching in Coles and expanding in Priceline
- Italy: Doubling store presence in Douglas and launching on Amazon
- Netherlands: Maintaining No. 1 mass makeup brand ranking in Etos
- Canada: Rising to No. 4 mass makeup brand
- Nordics: Partnering with SÆTHER for distribution in multiple retailers
e.l.f. Cosmetics announces 'Get Ready With Music, The Album,' featuring emerging global artists with diverse identities. The album, released by e.l.f.'s new entertainment arm e.l.f. made, aims to provide anthems for every mood and look, emphasizing self-expression and empowerment. The first single, 'Hairpin' by Charlotte Rose Benjamin, celebrates chasing personal dreams.
The album builds on e.l.f.'s previous musical successes and aligns with proprietary data showing strong connections between makeup and music for self-expression and community. The full album, featuring artists like Betty Who and Meduulla, will be released on October 15. This initiative further solidifies e.l.f.'s position as an entertainment brand, combining the transformative power of beauty and music.
e.l.f. Beauty (NYSE: ELF) has announced a new $500 million share repurchase program, authorized by its Board of Directors. This follows the exhaustion of its previous $25 million program from 2019, with approximately $17 million used in the past two weeks. The company's CEO, Tarang Amin, expressed confidence in their strategy and long-term potential, citing consistent category-leading sales and market share growth.
CFO Mandy Fields highlighted the company's strong cash flow generation and emphasized that their cash priorities remain focused on investing in growth initiatives and strategic extensions. The new program allows for repurchases through various methods, including open market purchases and accelerated share repurchase transactions, with timing and amount based on market conditions and other factors. The program has no expiration date and can be modified or terminated at any time.
e.l.f. Beauty (NYSE: ELF) has announced a multi-year global partnership with the Billie Jean King Cup (BJKC), the women's world cup of tennis. As the exclusive skin and cosmetic partner, e.l.f. aims to promote equality and inclusivity in women's sports. The company will co-host the inaugural Power of Women's Sports Summit on November 20, 2024, in Málaga, Spain, alongside the BJKC finals.
Additionally, e.l.f. has become a founding partner of iHeartMedia's Women's Sports Audio Network, the first audio platform dedicated to women's sports. This partnership includes hosting a live recording of 'The Rennae Stubbs Tennis Podcast' at the summit. These initiatives align with e.l.f.'s commitment to empowering women in sports and addressing the disparity in media coverage of women's sports.
e.l.f. Beauty (NYSE: ELF) reported strong Q1 fiscal 2025 results, with 50% net sales growth to $324.5 million and a 260 basis point market share gain. The company's gross margin increased by 80 basis points to 71%, while adjusted EBITDA rose 4% to $77.4 million. Net income reached $47.6 million, with adjusted diluted earnings per share of $1.10.
Based on these results, e.l.f. Beauty has raised its fiscal 2025 outlook, projecting net sales of $1,280-1,300 million (up from $1,230-1,250 million) and adjusted EBITDA of $297-301 million. The company's strong performance was driven by growth in both retailer and e-commerce channels, marking its 22nd consecutive quarter of net sales growth and market share gains.
e.l.f. Cosmetics has partnered with world champion blind swimmer Anastasia Pagonis to launch the 'Beauty For Every Eye' accessibility bundle. This -edition kit features three of Pagonis' favorite e.l.f. products, each with a scannable QR code linking to an audio description by Pagonis. The bundle, priced at $28, aims to make beauty products more accessible for the blind and low-vision community.
The collaboration showcases e.l.f.'s commitment to inclusivity and accessibility in the beauty industry. Pagonis, known for her social media presence and advocacy, will continue working with e.l.f. to develop more adaptive tools and products. This initiative aligns with e.l.f.'s mission to bring the best of beauty to every eye, lip, and face, while redefining possibilities for people of all abilities.