elf Beauty Stock Price, News & Analysis

e.l.f. Cosmetics has announced the winners of its #elfitup hashtag challenge, part of a collaboration with Simon Fuller’s The Future X pop group, discovered on TikTok. With over 12 billion views, the challenge aimed to engage emerging makeup artists. Winners include Morgan Tanner, Caleb Harris, Aditi Harish, and Markphong Tram. The collaboration focuses on creativity in beauty, music, and entertainment. A unique 'e.l.f.ing amazing' room was created in Malibu to inspire and prepare the group for upcoming performances, featuring innovative makeup looks.

e.l.f. Cosmetics announces a collaboration with NTWRK and jewelry designer Georgina Trevino for its first jewelry line, ears.lips.face., in celebration of Women's History Month. The limited edition ear cuff will be premiered on March 8, 2022, with entries open for a week. For each entry, e.l.f. will donate $1 to Project Glimmer, aiming for a total of $25,000 to empower young women. This initiative was inspired by a viral moment on Jeopardy! and features a unique design intended to symbolize beauty and empowerment.

e.l.f. Beauty (NYSE: ELF) announced an 11% increase in net sales for Q3 2022, totaling $98.1 million, driven by strong retailer performance. The company raised its fiscal 2022 guidance, projecting net sales of $372-$379 million and adjusted EBITDA of $70-$72 million, up from prior estimates. Gross margin for the quarter improved by 110 basis points to 66%, while net income was reported at $6.2 million, or $0.12 per share. However, SG&A expenses increased, reflecting higher marketing and digital spending. The firm continues to outperform pre-pandemic sales levels.

The Future X, a new pop group formed through TikTok, is set to release their debut single next month under Columbia Records. The group includes three singers and four dancers, all selected from over 300 million views generated by the hashtag #NextInMusic. They will perform live in March 2022, supporting Now United's arena tour in Brazil. Additionally, e.l.f. Cosmetics is launching a TikTok challenge to find makeup artists for the group, promoting engagement with fans and aspiring creators.

e.l.f. Cosmetics has announced a significant reformulation of over 350 products to align with the clean beauty movement, adhering to EU Cosmetics Regulation and FDA standards. The company has banned over 1,600 harmful ingredients and emphasizes vegan and cruelty-free formulations. Their new Pure Skin collection features dermatologist-developed products, priced at just $9 each. e.l.f. aims to make clean beauty accessible without sacrificing value. The products are available online and at major retailers like Target, Walmart, and ULTA Beauty.

e.l.f. Beauty (NYSE: ELF) has announced a webcast scheduled for February 2, 2022, at 4:30 p.m. ET to discuss its third quarter fiscal 2022 results. The webcast will be hosted by CEO Tarang Amin and CFO Mandy Fields, following a press release that will detail the Company’s financial performance. e.l.f. Beauty is recognized for its commitment to inclusive, cruelty-free beauty, bolstered by the introduction of clean-beauty brand Well People and Keys Soulcare, a brand developed with Alicia Keys, enhancing its product portfolio.

e.l.f. Cosmetics introduces the limited-edition Cookies ‘N’ Dreams collection, featuring 13 clean beauty products inspired by ice cream flavors. Available exclusively at elfcosmetics.com and Walmart in the U.S., the collection launches on January 20, with early access for loyalty members on January 19. Products start at just $4, making them an affordable indulgence. Notable items include the Just the Cream Putty Primer and the Cookies ‘N’ Dreams Eyeshadow Palette.

e.l.f. Cosmetics has launched its first TikTok-native holiday film titled 'BIG MOOD, BIG E.L.F.ING CITY,' showcasing a unique crowdsourced approach involving TikTok creators. The movie features TikTok influencers and everyday users, with 12 winners selected to appear alongside top creators. The storyline highlights Ash's adventure in the city, aided by popular e.l.f. products. Additionally, an original holiday album titled 'e.l.f. the Hauls' accompanies the film, featuring remixed holiday classics. This initiative aligns with e.l.f.'s mission to empower its community through creativity and participation.

e.l.f. Beauty has announced a significant milestone in its Project Unicorn initiative, eliminating over one million pounds of packaging materials since its launch in 2019. The initiative aims to streamline product packaging across more than 200 SKUs while promoting sustainability. Key achievements include the removal of secondary cartons and a notable 66,000 pounds reduction from a single product, the Clear Lip Lacquer. The company continues to focus on environmentally friendly practices, emphasizing its commitment to reducing its packaging footprint.