Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (NYSE: ELF) is set to debut a new episode of its documentary series “Show Your(s)e.l.f.” on June 6 at the 23rd Tribeca Festival. The series, focusing on self-expression, includes a short film featuring Chella Man, a deaf genderqueer artist, and will compete in the 2024 Tribeca X Award Competition. Other subjects include swimmer Anastasia Pagonis, activist Amanda Nguyen, and bionic pop artist Viktoria Modesta. e.l.f. aims to inspire positivity and inclusivity through these stories. This marks the first time in over a decade that a beauty brand has participated in the Tribeca Festival.
e.l.f. Beauty (NYSE: ELF) has announced its continued partnership with three-time world champion para swimmer Anastasia “Tas” Pagonis. The collaboration aims to boost inclusivity and accessibility within the beauty industry. Pagonis, who has been legally blind since age 14, previously featured in e.l.f.'s 'Show Your(s)e.l.f.' documentary. The partnership will include new content that provides a behind-the-scenes look at Pagonis's life as she prepares for the 2024 swimming season. Chief Marketing Officer Kory Marchisotto emphasized the company's commitment to positivity, inclusivity, and accessibility. Pagonis expressed her excitement, appreciating e.l.f.'s authentic storytelling approach.
e.l.f. Beauty (NYSE: ELF) reported outstanding financial results for Q4 and fiscal year 2024, achieving over $1 billion in net sales, a 77% increase compared to the previous year. The company saw a 71% rise in net sales for Q4 alone, with gross margins increasing by 180 basis points to 71%. Adjusted net income for Q4 was $30.8 million, and adjusted diluted earnings per share were $0.53. For the fiscal year, adjusted net income was $183.8 million, with adjusted diluted EPS of $3.18.
SG&A expenses rose significantly due to higher marketing, compensation, and operational costs. The company's cash position stood at $108.2 million, with long-term debt at $161.8 million. e.l.f. Beauty also acquired Naturium for $333 million, enhancing its skincare portfolio.
Looking ahead, the company expects a 20-22% increase in net sales for fiscal 2025, with adjusted net income projected between $187-191 million.
e.l.f. Cosmetics (NYSE: ELF) is making history as the first beauty brand to serve as a primary sponsor of a driver in the Indianapolis 500. Katherine Legge, the only female driver in this year's race, will be competing in an e.l.f. branded car. This initiative aims to promote inclusivity and women empowerment in racing. Besides the race, e.l.f. will offer various interactive experiences, including a 'Lip Oil Change' pit crew and a 500-drone show. Fans can also engage with the brand through a custom Roblox experience, a Snapchat AR lens, and a Twitch livestream. The event takes place on May 26, 2024, with coverage on NBC.
e.l.f. Beauty (NYSE: ELF) will discuss its Q4 fiscal 2024 results on May 22, 2024, at 4:30 p.m. ET. The webcast will be hosted by Tarang Amin and Mandy Fields. An archived version will be available for those unable to listen live.
In a collaborative effort, tennis icon Billie Jean King and e.l.f. Beauty advocate for gender equality and inclusivity by promoting diversity on corporate boards. The initiative 'Change the Board Game' aims to increase the representation of women and diverse candidates in leadership positions. e.l.f. Beauty's successful track record and commitment to inclusivity have resulted in 20 consecutive quarters of net sales growth, setting an example for the industry.
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