Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Cosmetics (NYSE: ELF) is partnering with race car driver Katherine Legge as she attempts “The Double” on May 24, 2026, racing both the Indianapolis 500 and Coca-Cola 600 in one day.
e.l.f. will run immersive on-site and digital fan activations highlighting women’s representation in motorsports.
e.l.f. Beauty (NYSE: ELF) will webcast its fourth quarter Fiscal 2026 results on Wednesday, May 20, 2026 at 4:30 p.m. ET. A press release with the results will be issued before the webcast, hosted by Tarang Amin, CEO, and Mandy Fields, CFO. The live and archived webcast will be available at the company investor site.
rhode (NYSE: ELF) will roll out in Sephora Europe online and in most stores beginning September 2026, expanding after its 2025 launches in the U.S., Canada, and U.K. Sephora Europe will carry rhode’s core assortment, and the expansion follows e.l.f. Beauty’s $1B acquisition of rhode in 2025.
The move cites record launch performance in North America and the U.K., and lists 20 European markets where rhode will be available.
e.l.f. Beauty (NYSE: ELF) announced e.l.f. Cosmetics as a founding partner of the International Dance League (IDL) for the 2026 season, integrating brand activations, on-site makeup services, a dedicated content studio, and Livestream Presenting rights across YouTube and Twitch for U.S. events.
The 2026 IDL season spans five cities across four continents and follows IDL’s 2025 launch that generated 100 million views in 10 days and a sold-out 2,000+ attendee event. e.l.f. will also integrate dance across its sports and music platforms, including the 2026 NWSL Challenge Cup presented by e.l.f.
e.l.f. Beauty (NYSE:ELF) extends its sponsorship of driver Katherine Legge for a fourth Indy 500 season and will stage an eyes.lips.fuel. Fan Zone activation at the Indianapolis 500 on May 24, 2026. The activation features a replica race car, career artifacts, Roblox play zone, loyalty games, and personalization stations.
Legge is the only woman entered this year and aims for her fifth Indy 500 start; e.l.f. emphasizes visibility and inclusion for women in motorsports.
Well People (NYSE: ELF) announced a partnership with the Arbor Day Foundation on April 15, 2026 to support reforestation in California wildfire zones. The company said its donation will fund about 25,380 trees, focused on restoration after the Dixie Fire, and launched a limited-edition belt bag promotion.
Well People highlighted its EWG VERIFIED credentials and a promotion: consumers who buy Daygleamer Mineral Sunscreen Serum SPF 34 on wellpeople.com receive the co-branded recycled-material belt bag while supplies last.
rhode (NYSE: ELF) is hosting its first owned festival weekend experience in Indio, California on April 11, 2026. The invite-only event debuts the rhode x the Biebers collaboration with three products: Spotwear hydrocolloid stickers and limited-edition Peptide Lip Treatment and Peptide Eye Prep in banana-themed flavors.
Guests receive first access to upcoming launches, branded activations, live DJs, partners including Sephora, Spotify, Cash App, PATRÓN, Postmates, and operational support from The h.wood Group.
e.l.f. Beauty (NYSE: ELF) released Vanity Vandals, a 10-minute true crime–style mockumentary debuting March 31, 2026, with a theatrical premiere at TCL Chinese Theatre and digital distribution across social and streaming platforms. The campaign includes limited-time product bundles, a Save Our Sink contest (Apr 2–16), and immersive launch activations.
e.l.f. Beauty (NYSE: ELF) announced a year-long partnership with basketball star, musician and philanthropist Flau'jae Johnson to join its empowered.legendary.females. program. The collaboration includes a $75,000 donation to Johnson's More to 4 Foundation and a feature episode in e.l.f.'s Show Yourse.l.f. series.
The initiative emphasizes empowerment, mentorship, inclusivity and creative expression, highlighting Johnson's athletic and musical achievements and e.l.f.'s community-focused marketing strategy.
e.l.f. Beauty (NYSE: ELF) expands its three-year NWSL partnership for year two, adding Boston and Denver for 2026, signing rising star Ally Sentnor, and extending in-stadium and community activations. e.l.f. remains Presenting Partner of the NWSL Challenge Cup through 2027 and will reach all 16 NWSL markets.
Initiatives include Glow For Glory expansion, a SoccerGirl partnership, Broadcast Bootcamp support, athlete donations, and amplified fan experiences.