ENHANCED NAMES RUMBLE PREMIER PARTNER AND OFFICIAL DISTRIBUTION CHANNEL OF THE ENHANCED GAMES IN CONTENT AGREEMENT

Rhea-AI Summary

Rumble (NASDAQ:RUM) has been named a premier partner and official distribution channel for the inaugural Enhanced Games, a new elite sports competition created by Enhanced (NYSE:ENHA).

Rumble will livestream the Games from Las Vegas on Sunday, May 24 at 6:30pm EST/3:30pm PST and gains content distribution rights for future Enhanced events. The agreement also uses the Rumble Advertising Center to promote Enhanced’s Live Enhanced consumer platform, which offers supervised enhancement products. Enhanced believes targeted campaigns on Rumble can lower customer acquisition costs and improve metrics such as average order value and subscription duration.

AI-generated analysis. Not financial advice.

Positive

• Rumble named official distribution partner for inaugural Enhanced Games
• Livestream rights for May 24 Las Vegas Enhanced Games event
• Content distribution rights for future Enhanced-produced events on Rumble
• Partnership taps Rumble audience of over 50 million users
• Advertising deal utilizes Rumble Advertising Center for Live Enhanced marketing

Negative

• None.

News Market Reaction – ENHA

+11.97%

15 alerts

+11.97% News Effect

+18.2% Peak Tracked

-11.2% Trough Tracked

+$193M Valuation Impact

$1.81B Market Cap

0.8x Rel. Volume

On the day this news was published, ENHA gained 11.97%, reflecting a significant positive market reaction. Argus tracked a peak move of +18.2% during that session. Argus tracked a trough of -11.2% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $193M to the company's valuation, bringing the market cap to $1.81B at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

ZOOP partnership value: $10 million Rumble users: more than 50 million users Roku reach: 100 million homes +5 more

8 metrics

ZOOP partnership value $10 million Founding partner and creator platform deal for inaugural Enhanced Games

Rumble users more than 50 million users Audience size for Rumble’s platform cited in partnership release

Roku reach 100 million homes Homes reached by Roku for Enhanced Games streaming

Current price $4.2201 Pre-news share price from market context

1-day move -19.32% 24h price change prior to this article

Today’s volume 716,241 shares Trading volume versus 20-day average

20-day avg volume 498,033 shares Average daily volume benchmark

52-week range $3.98 – $10.17 52-week low and high from market context

Market Reality Check

Price: $4.91 Vol: Volume 716,241 is above t...

normal vol

$4.91 Last Close

Volume Volume 716,241 is above the 20-day average of 498,033, indicating elevated activity ahead of this news. normal

Technical Price 4.2201 is trading below the 200-day MA of 6.48, reflecting a weak longer-term trend before this announcement.

Peers on Argus

No peers appeared in the momentum scanner and no same-day peer headlines were pr...

No peers appeared in the momentum scanner and no same-day peer headlines were provided, suggesting recent moves were stock-specific rather than sector-driven.

Historical Context

3 past events · Latest: 2026-05-14 (Positive)

Pattern 3 events

Date	Event	Sentiment	Move	Catalyst
2026-05-14	Celebrity concert deal	Positive	-19.3%	Alan Walker announced as headliner for Enhanced Games opening concert.
2026-05-12	Partnership deal	Positive	-20.1%	$10M ZOOP partnership naming it founding partner and creator platform.
2026-05-11	Streaming agreement	Positive	-24.6%	Roku named North American streaming home for inaugural Enhanced Games.

Pattern Detected

Recent positive partnership and distribution announcements have been followed by double-digit price declines, indicating a pattern of negative reactions to ostensibly favorable news.

Recent Company History

Over the past week, Enhanced announced several media and partnership deals tied to the inaugural Enhanced Games on May 24. A Roku streaming agreement on May 11 was followed by a -24.64% move. A $10 million ZOOP partnership on May 12 preceded a -20.11% move. News of Alan Walker headlining the opening concert on May 14 coincided with a -19.32% move. This Rumble distribution deal fits into that same commercialization and distribution theme.

Market Pulse Summary

The stock surged +12.0% in the session following this news. A strong positive reaction aligns with m...

Analysis

The stock surged +12.0% in the session following this news. A strong positive reaction aligns with management’s focus on building distribution and audience reach through platforms like Roku, ZOOP, and Rumble. Prior announcements around these partnerships were followed by double-digit declines of -19.32%, -20.11%, and -24.64%, so a sustained advance would have contrasted with that pattern. Investors would still need to monitor execution around viewership, monetization of the Games, and traction for the Live Enhanced consumer platform.

Key Terms

customer acquisition cost, cac, average order value, aov, +4 more

8 terms

customer acquisition cost financial

"Enhanced believes in its ability to lower customer acquisition cost (CAC)..."

The amount of money a company spends, on average, to win a single new customer, including marketing, sales and any onboarding costs. Investors care because it shows how efficiently a business grows: if the cost to acquire customers is lower than the revenue those customers bring over time, the company can scale profitably—think of it as the price paid to plant one seed and whether that seed yields a healthy tree.

cac financial

"Enhanced believes in its ability to lower customer acquisition cost (CAC)..."

Customer acquisition cost (CAC) is the average amount a company spends to win one paying customer, including marketing, sales and onboarding expenses. Investors watch CAC because it shows how efficiently a business grows: like measuring the fuel needed to add one mile to a car’s odometer, a low CAC relative to the revenue a customer generates suggests the company can scale profitably, while a high CAC may signal costly growth or thin margins.

average order value financial

"and improve other metrics such as average order value (AOV)..."

Average order value (AOV) is the typical amount a customer spends each time they place an order, calculated by dividing total sales by number of orders over a set period. It matters to investors because it shows how efficiently a company turns customer visits into revenue — higher AOV can boost profits without gaining more customers. Think of it like the average bill per table at a restaurant: increasing that bill raises overall sales even if the number of diners stays the same.

aov financial

"and improve other metrics such as average order value (AOV)..."

AOV stands for Average Order Value, the typical amount of money a customer spends each time they place an order with a business. Investors watch AOV because it shows how much revenue each transaction generates—like checking how much each grocery trip adds to your monthly bill—so changes in AOV can signal whether a company is successfully selling higher-priced items, upselling extras, or facing weaker customer spending.

peptides medical

"ranging from supplements to prescription protocols and peptides."

Peptides are short chains of amino acids—the building blocks of proteins—that act like tiny messengers or tools in the body to trigger or block biological processes. Investors care because peptides are used as medicines, diagnostics, and research tools with potential for targeted treatments, often faster and cheaper to develop than large proteins; their commercial value depends on clinical results, manufacturing scalability, patent protection and regulatory approval.

clinical medical

"safely utilized under the right medical and clinical supervision."

Clinical describes activities, data, or findings that come from testing in humans or from direct patient care—examples include clinical trials, medical exams, and treatment outcomes. For investors, “clinical” signals evidence about a drug or device’s real-world safety and effectiveness; strong clinical results can increase the odds of regulatory approval and future sales, while negative clinical results can lower a product’s expected value, much like a road test predicts a car’s performance.

subscription financial

"metrics such as average order value (AOV) and subscription duration..."

A subscription is a recurring arrangement where a person pays regularly—such as monthly or annually—to access a product or service. Think of it like a magazine or gym membership: you pay consistently to keep enjoying the benefits. For investors, subscriptions generate steady income streams for companies, making them an important factor to consider in assessing a business’s financial health.

advertising marketplace financial

"leveraging the Rumble Advertising Center (RAC), an in-house advertising marketplace."

An advertising marketplace is a digital platform where people who want to show ads (advertisers) and places that can display ads (websites, apps, streaming services) meet to buy and sell ad space, often through automated auctions. Investors care because the size, efficiency and pricing power of these marketplaces drive revenue and profit for media and tech companies much like a busy shopping mall boosts rents and sales for its tenants.

AI-generated analysis. Not financial advice.

Partnership to Extend Beyond the Games to Include New Content Development & Distribution on the Rumble Video Sharing Platform  

NEW YORK, May 15, 2026 /PRNewswire/ -- Enhanced, (NYSE: ENHA) the elite sports competition and consumer products company, today announced a content and distribution partnership with Rumble (NASDAQ: RUM) the Freedom-First Technology Platform. Under the terms of the agreement, Rumble becomes an official distribution partner of the inaugural Enhanced Games, which will be broadcast live from a purpose-built arena in Las Vegas on Sunday, May 24^th. Rumble will begin streaming opening events at 6:30pm EST/3:30pm PST) on Rumble.com. In addition to the Games distribution, the agreement provides Rumble with content distribution rights for future Enhanced produced events. 

"The Enhanced Games represent one of sports newest and most talked about properties that is accessible to emerging brands and progressive media platforms in ways other professional sports properties are not," said Maximilian Martin, CEO of Enhanced. "We're excited to work with Rumble. This partnership is a proof-point that our model is resonating with sports fans but more importantly attracting meaningful partnership opportunities and revenue for the company."

"Rumble was built on a vision to provide a platform for cutting-edge content and entrepreneurial voices," said Chris Pavlovski, Founder and CEO of Rumble. "Alternative sports, such as the Enhanced Games, are perfect partners for Rumble's freedom-first vision. Our audience of more than 50 million users is prime for this bold new vision of sports that is authentic, unfiltered, and high-stakes."

Leveraging Rumble's Audience to Build Awareness for Live Enhanced Consumer Platform

Enhanced is building a multi-platform distribution strategy designed to bring the Games to a wide range of audiences while also driving awareness, that performance enhancements can be safely utilized under the right medical and clinical supervision. Through its Live Enhanced platform, the company provides consumers access to safe and supervised enhancement products, ranging from supplements to prescription protocols and peptides. To propel awareness of the Live Enhanced platform, the company has entered into the agreement with Rumble to market the platform and grow its consumer base leveraging the Rumble Advertising Center (RAC), an in-house advertising marketplace. Following a strategic audience analysis of Rumble, Enhanced believes in its ability to lower customer acquisition cost (CAC) and improve other metrics such as average order value (AOV) and subscription duration using a very targeted and differentiated marketing strategy on the Rumble platform.

Watch the Enhanced Games live on Rumble Sunday, May 24^th at 6:30pm EST/3:30pm PST at www.rumble.com

About Rumble

Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.

About Enhanced Group, Inc.

Enhanced Group, Inc. (NYSE: ENHA) is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Live Enhanced platform provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category. For more information about mission of Enhanced please visit www.enhanced.com

About The Enhanced Games

The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes.

Forward-Looking Statements

This communication only speaks at the date hereof and may contain, and related discussions contain, "forward-looking statements" within the meaning of U.S. federal securities laws. These statements include descriptions regarding the intent, belief, estimates, assumptions or current expectations of Enhanced or its officers with respect to the consolidated results of operations and financial condition, future events and plans of Enhanced. These forward-looking statements may be identified by a reference to a future period or using forward-looking terminology. Forward-looking statements are typically identified by words such as "expect", "believe", "foresee", "anticipate", "intend", "estimate", "goal", "strategy", "plan", "target" and "project" or conditional verbs such as "will", "may", "should", "could", or "would" or the negative of these terms, although not all forward-looking statements contain these words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs, estimates and projections, and various assumptions, many of which are inherently uncertain and beyond Enhanced's control. Such expectations, beliefs, estimates and projections are expressed in good faith, and management believes there is a reasonable basis for them. However, there can be no assurance that management's expectations, beliefs, estimates and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by an investor as, a guarantee, an assurance, a prediction, or a definitive statement of fact or probability. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to: the outcome of any legal proceedings that may be brought against Enhanced following the announcement of the consummation of the transactions described herein; the inability to complete the transactions described herein; the failure to obtain required regulatory or shareholder approvals; the valuation of Enhanced in connection with the business combination, which was determined through negotiations among affiliated parties and may not represent a market-based valuation; Enhanced's unproven business model, limited operating history, and minimal revenue to date; the success of the inaugural 2026 Enhanced Games and subsequent events; audience, sponsor and media demand for performance-enhanced competition and related products; the availability of financing and proceeds from the private placement financing described herein; public, medical, regulatory, and ethical scrutiny of performance-enhancement substances and telehealth practices; the evolution of applicable sports, health, and data-privacy regulations; competition from established sports organizations and entertainment providers; insurance coverage limitations and increased operating costs; dependence on key management and medical personnel; exposure to litigation, antitrust or regulatory actions; risks related to market volatility, redemptions and the consummation of the business combination; Enhanced's ability to develop and, expand its information technology and financial infrastructure; Enhanced's intellectual property position, including the ability to maintain and protect intellectual property; the need to hire additional personnel and ability to attract and retain such personnel; the ability to recruit and retain athletes, coaches and partners; its ability to obtain additional capital and establish, grow and maintain cash flow or obtain additional and adequate financing; the effects of any future indebtedness on Enhanced's liquidity and its ability to operate the business; its expectations concerning relationships with third parties and partners; the impact of laws and regulations and its ability to comply with such laws and regulations including laws and regulations relating to consumer protection, advertising, tax, data privacy, and anti-corruption; any changes in certain rules and practices of U.S. and Non-U.S. entities, including U.S.A. Swimming, U.S.A. Track & Field, U.S.A Weightlifting, World Anti-Doping Agency, World Aquatics, World Athletics, the International Weightlifting Federation and other sport governing bodies; its expectations regarding the period during which Enhanced will qualify as an emerging growth company under the JOBS Act; the increased expenses associated with being a public company; and Enhanced's anticipated use of its existing resources and proceeds from the transactions described herein. There may be other risks not presently known to us or that we presently believe are not material that could also cause actual results to differ materially. Analysis and opinions contained in this communication may be based on assumptions that, if altered, can change the analysis or opinions expressed. In light of the significant uncertainties inherent in the forward-looking statements included in this communication, the inclusion of such forward-looking statements should not be regarded as a representation by us or any other person that the objectives and plans set forth in this communication will be achieved, and you are cautioned not to place substantial weight or undue reliance on these forward-looking statements. These forward-looking statements speak only as of the date they are made and Enhanced disclaims any obligation, except as required by law, to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.

References throughout this communication to websites and reports are provided for convenience only, and the content on the referenced websites or in the referenced reports is not incorporated by reference into this communication. Enhanced assumes no liability for any third-party content contained on the referenced websites or in the referenced reports.

Investor Contact
Asia Gilbert
Head of Investor Relations
investors@enhanced.com 

Media Contact
Chris Jones
Chief Communications Officer, Enhanced Games
media@enhanced.com

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SOURCE Enhanced

FAQ

What partnership did Rumble (NASDAQ:RUM) announce with Enhanced Games in May 2026?

Rumble announced a content and distribution partnership making it an official distribution partner of the inaugural Enhanced Games. According to Enhanced, Rumble will livestream the Las Vegas event and receive distribution rights for future Enhanced-produced sports content on its video platform.

When and where can viewers watch the inaugural Enhanced Games on Rumble (RUM)?

Viewers can watch the inaugural Enhanced Games live on Rumble.com on Sunday, May 24 at 6:30pm EST/3:30pm PST. According to Enhanced, the event will be broadcast from a purpose-built arena in Las Vegas via Rumble’s video sharing platform.

How does the Enhanced Games content deal benefit Rumble (RUM) investors?

The partnership adds a new alternative sports property to Rumble’s content lineup, potentially increasing engagement. According to Rumble, its more than 50 million users will gain access to live and future Enhanced events, supporting platform growth and advertising opportunities.

Does Rumble’s agreement include future content beyond the first Enhanced Games?

Yes, the agreement grants Rumble content distribution rights for future events produced by Enhanced. According to Enhanced, this extends the relationship beyond the inaugural Games, creating an ongoing pipeline of alternative sports content for Rumble’s video sharing platform.

How will Enhanced use the Rumble Advertising Center as part of this deal?

Enhanced plans to use the Rumble Advertising Center to market its Live Enhanced consumer platform. According to Enhanced, targeted campaigns on Rumble are expected to lower customer acquisition cost and improve average order value and subscription duration metrics.

What is Enhanced’s Live Enhanced platform and how is Rumble involved?

Live Enhanced is Enhanced’s consumer platform offering supervised enhancement products, including supplements, prescriptions, and peptides. According to Enhanced, Rumble will help market this platform through its in-house advertising marketplace, aiming to grow Live Enhanced’s customer base via targeted campaigns.