Schick Debuts Do Right By Your Skin Campaign to Reveal Its Skin-First Shave Approach, Featuring Global Superstar Nick Jonas
Rhea-AI Summary
Edgewell Personal Care (NYSE: EPC) launched Schick's "Do Right By Your Skin" campaign on April 29, 2026, repositioning shaving as the first step in skincare. The campaign features Nick Jonas and highlights Schick product lines (Hydro Sensitive, Xtreme 3, Hydro Silk, Intuition) with skin‑supporting ingredients like hyaluronic acid and pro‑vitamin B5.
The brand cites consumer dissatisfaction with razors that cause dryness and irritation and frames Schick's portfolio as focused on hydration and irritation prevention.
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News Market Reaction – EPC
In the Apr 29 session, EPC declined 4.56%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 23 | ESG partnership update | Positive | +3.5% | Highlighted five-year Arbor Day Foundation partnership and over 100,000 trees funded. |
| Apr 08 | Earnings webcast notice | Neutral | +4.0% | Announced timing and access details for Q2 FY 2026 earnings webcast. |
| Feb 27 | Investor conference | Neutral | -0.3% | Outlined CEO and CFO fireside chat at Raymond James investors conference. |
| Feb 09 | Q1 results | Negative | -4.6% | Reported higher net sales but a larger loss driven by charges and impairment. |
| Feb 02 | Asset divestiture | Positive | +0.5% | Closed $340M Feminine Care sale to Essity, earmarked mainly for debt reduction. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Across recent ESG, earnings, and strategic updates, EPC’s share price has generally moved in the same direction as the apparent tone of each announcement.
Recent news for EPC has mixed strategic and financial themes. In February 2026, the company completed the $340M Feminine Care divestiture and later reported Q1 fiscal 2026 results showing $422.8M in continuing net sales but a larger loss. Subsequent items focused on investor outreach, including a Raymond James conference appearance and an upcoming Q2 results webcast on May 6, 2026. An ESG-focused Arbor Day Foundation partnership update underscored sustainability efforts. Today’s Schick brand campaign fits into this broader repositioning and marketing narrative.
AI-generated analysis. How Rhea-AI works. Not financial advice.
More than half of US consumers say they're dissatisfied with their current razor because it leaves their skin dry and irritated (Mintel Shaving and Hair Removal Products - US -2025). In a category focused on removing hair, Schick is focused on caring for the skin it reveals. The brand portfolio is designed to deliver a close, comfortable shave that leaves skin moisturized and looking healthy, while helping prevent irritation and cuts. This skincare-driven approach spans Schick's Men's and Women's portfolio, including Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition. With hints of aloe, hyaluronic acid, pro‑vitamin B5, chamomile, or a water‑activated serum, the product range supports skin with every shave.
"We're proud to unveil our refreshed brand narrative—building on our heritage and expertise in hair removal while redefining the category through a skin-first perspective," said Vildan Oenpeker, SVP & General Manager,
Schick brought its Do Right By Your Skin campaign to life by partnering with fan-favorite singer-songwriter Nick Jonas. With a career spanning decades across music, film, and television, Jonas understands the importance of looking and feeling your best - both on and off camera. Known for his approachable style, Nick Jonas helps normalize shaving not as a chore, but as a form of self-care.
"Taking care of my skin is a big part of my daily routine," says Nick Jonas. "I partnered with Schick because their razors help me look and feel my best. The products keep my skin smooth and hydrated, and that makes a real difference for me."
To develop the creative campaign, Schick partnered with BBH
"To reposition Schick, we relaunched it like a skincare brand would - by partnering with a trusted, fresh-faced celebrity. Nick helped create a sensorial campaign highlighting the ingredients behind every shave," says Jane Cronk, Executive Creative Director at BBH
Do Right By Your Skin, with Schick.
About Schick
For more than 100 years, Schick has been designing razors with skin in mind. We believe shaving should do more than remove hair; it should help you care for your skin. That belief guides how we design every razor, across both our Men's and Women's portfolios. From hydration‑activated formulas to skin‑loving ingredients and thoughtful blade design, Schick products are made to deliver a close, comfortable shave that helps protect skin from irritation. Whether it's your face, legs, or anywhere you shave, Schick is committed to helping you look and feel good in your skin every day.
About Edgewell Personal Care
Edgewell is a leading pure-play consumer products company with an attractive, diversified portfolio of established brand names such as Schick® and Wilkinson Sword® men's shaving products; Schick® and Billie® women's shaving products; Edge® and Skintimate® shave preparations; Banana Boat®, Hawaiian Tropic®, Bulldog®, Jack Black®, and Cremo® sun and skin care products; and Wet Ones® moist wipes. The Company has a broad global footprint and operates in more than 50 markets, including the
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SOURCE Edgewell Personal Care