EPWK's Global Transformation Strategy
EPWK (NASDAQ: EPWK), a Chinese digital services platform, has launched its international platform intl.epwk.com as part of its global expansion strategy. The company, which has 25.6 million registered users and $1.67 billion in GMV, aims to transform from a domestic Chinese operation into a global tech company.
The platform is attracting thousands of new daily users and serves as a bridge for global creative agencies targeting Chinese clients. EPWK's strategy focuses on capturing higher-value markets in North America and Europe while supporting Chinese brands expanding globally through design, marketing, and localization services.
The company's dual-sided network strategy aims to connect international service providers with both Chinese enterprises going global and foreign SMEs seeking creative talent, positioning EPWK as a cross-border infrastructure platform in the creative service economy.
EPWK (NASDAQ: EPWK), una piattaforma cinese di servizi digitali, ha lanciato la sua piattaforma internazionale intl.epwk.com come parte della strategia di espansione globale. Con 25,6 milioni di utenti registrati e un GMV di 1,67 miliardi di dollari, l'azienda punta a trasformarsi da operatore domestico cinese a società tecnologica globale.
La piattaforma sta attirando migliaia di nuovi utenti ogni giorno e funge da ponte per le agenzie creative internazionali che si rivolgono a clienti cinesi. La strategia di EPWK è concentrata sulla conquista di mercati a maggior valore in Nord America ed Europa, sostenendo al contempo i brand cinesi nella loro espansione globale tramite servizi di design, marketing e localizzazione.
La strategia di rete a doppia faccia dell'azienda mira a collegare fornitori di servizi internazionali sia con imprese cinesi in fase di internazionalizzazione sia con PMI straniere in cerca di talenti creativi, posizionando EPWK come una piattaforma infrastrutturale transfrontaliera nell'economia dei servizi creativi.
EPWK (NASDAQ: EPWK), una plataforma china de servicios digitales, ha lanzado su plataforma internacional intl.epwk.com como parte de su estrategia de expansión global. La compañía, con 25,6 millones de usuarios registrados y un GMV de 1.670 millones de dólares, busca transformarse de operación doméstica china a empresa tecnológica global.
La plataforma está atrayendo miles de nuevos usuarios diarios y actúa como puente para agencias creativas internacionales que apuntan a clientes chinos. La estrategia de EPWK se centra en capturar mercados de mayor valor en Norteamérica y Europa, apoyando a la vez a marcas chinas en su expansión global mediante servicios de diseño, marketing y localización.
La estrategia de red de doble cara de la compañía pretende conectar a proveedores de servicios internacionales tanto con empresas chinas que se globalizan como con pymes extranjeras que buscan talento creativo, posicionando a EPWK como una plataforma de infraestructura transfronteriza en la economía de servicios creativos.
EPWK (NASDAQ: EPWK)는 중국의 디지털 서비스 플랫폼으로서 글로벌 확장 전략의 일환으로 국제 플랫폼 intl.epwk.com을 출시했습니다. 등록 사용자 2,560만 명과 총거래액(GMV) 16.7억 달러를 보유한 이 회사는 중국 내 사업에서 글로벌 기술 기업으로의 전환을 목표로 하고 있습니다.
해당 플랫폼은 매일 수천 명의 신규 사용자를 끌어들이고 있으며, 중국 고객을 대상으로 하는 글로벌 크리에이티브 에이전시들을 연결하는 교량 역할을 하고 있습니다. EPWK의 전략은 북미와 유럽의 고부가가치 시장을 공략하는 데 중점을 두며, 디자인·마케팅·현지화 서비스를 통해 글로벌 진출을 모색하는 중국 브랜드를 지원합니다.
회사의 양면 네트워크 전략은 국제 서비스 공급자를 글로벌 진출을 원하는 중국 기업들과 크리에이티브 인재를 찾는 해외 중소기업에 연결해, EPWK를 크리에이티브 서비스 경제의 국경 간 인프라 플랫폼으로 자리매김시키려는 것입니다.
EPWK (NASDAQ: EPWK), une plateforme chinoise de services numériques, a lancé sa plateforme internationale intl.epwk.com dans le cadre de sa stratégie d'expansion mondiale. L'entreprise, qui compte 25,6 millions d'utilisateurs inscrits et un GMV de 1,67 milliard de dollars, vise à évoluer d'une activité domestique chinoise vers une entreprise technologique globale.
La plateforme attire chaque jour des milliers de nouveaux utilisateurs et sert de passerelle pour les agences créatives internationales ciblant des clients chinois. La stratégie d'EPWK se concentre sur la conquête de marchés à plus forte valeur en Amérique du Nord et en Europe, tout en accompagnant les marques chinoises dans leur expansion mondiale via des services de design, marketing et localisation.
La stratégie de réseau à double face de la société vise à connecter les prestataires de services internationaux à la fois avec des entreprises chinoises en phase d'internationalisation et avec des PME étrangères recherchant des talents créatifs, positionnant EPWK comme une plateforme d'infrastructure transfrontalière dans l'économie des services créatifs.
EPWK (NASDAQ: EPWK), eine chinesische Plattform für digitale Dienstleistungen, hat im Rahmen ihrer globalen Expansionsstrategie die internationale Plattform intl.epwk.com gestartet. Das Unternehmen verfügt über 25,6 Millionen registrierte Nutzer und einen GMV von 1,67 Milliarden US-Dollar und strebt an, sich von einem rein chinesischen Anbieter zu einem globalen Technologieunternehmen zu wandeln.
Die Plattform gewinnt täglich tausende neue Nutzer und dient als Brücke für internationale Kreativagenturen, die chinesische Kunden ansprechen. EPWK setzt darauf, höherwertige Märkte in Nordamerika und Europa zu erschließen und gleichzeitig chinesische Marken bei ihrer globalen Expansion durch Design-, Marketing- und Lokalisierungsleistungen zu unterstützen.
Die zweiseitige Netzstrategie des Unternehmens zielt darauf ab, internationale Dienstleister sowohl mit chinesischen Unternehmen auf dem Weg zur Internationalisierung als auch mit ausländischen KMU, die kreative Talente suchen, zu verbinden und EPWK als grenzüberschreitende Infrastrukturplattform in der kreativen Dienstleistungswirtschaft zu positionieren.
- Platform already attracting thousands of new daily user registrations
- Strong existing user base of 25.6 million registered users
- Significant GMV of $1.67 billion
- Strategic expansion into higher-value North American and European markets
- Potential for reduced dependency on domestic market through international revenue
- Faces challenges in cross-cultural operations and global competition
- Needs to address international regulatory compliance and copyright enforcement
- Operating in highly competitive global creative services market
Insights
EPWK's international platform launch represents a strategic pivot to access higher-value global markets and reduce dependence on domestic Chinese revenue.
EPWK has made a significant strategic move by launching its international platform intl.epwk.com, transforming from a China-focused digital services marketplace to a global platform. This isn't merely an English-language site launch but a comprehensive strategic upgrade designed to tap into higher-value markets in North America and Europe, where creative service budgets substantially exceed Chinese domestic rates.
The platform has already gained traction with thousands of daily new user registrations and is becoming a conduit for global creative agencies targeting Chinese clients. This international pivot serves multiple strategic purposes: it reduces dependency on the Chinese domestic market, enhances financial stability through revenue diversification, and positions EPWK at the intersection of two powerful trends – the global shift toward remote creative collaboration and the international expansion of Chinese brands.
EPWK's dual-network strategy aims to connect high-quality service providers from Southeast Asia, Europe, and the Americas with both globalizing Chinese enterprises and foreign SMEs seeking creative talent. With
While challenges remain in cross-cultural operations, global competition, and international regulatory compliance, the company's Nasdaq listing provides both motivation and credibility for this global push. If successful, this transformation could significantly raise EPWK's growth ceiling and position it as a critical infrastructure partner for the increasing wave of Chinese brands expanding globally across EVs, electronics, and cross-border e-commerce sectors.
According to Huang, internationalisation goes far beyond launching an English website. It's a deep strategic upgrade—a move to optimise growth, improve brand positioning, and expand ecosystem reach. It positions EPWK as a cross-border infrastructure platform aligned with global trends in remote work, service globalisation, and the internationalisation of Chinese brands.
Since going live, the international platform has seen thousands of new users register daily. It is already becoming a key channel for global creative agencies targeting Chinese clients. For EPWK, this global pivot is a chance to unlock higher-value markets—especially in
International revenue will also reduce dependency on domestic markets and strengthen the company's financial stability. Analysts see EPWK's global expansion as a critical move that opens a new growth curve and raises the ceiling on what the company can achieve.
Being publicly listed on Nasdaq further amplifies the need for global reach. A successful international platform boosts investor confidence by proving the company's business model can scale across borders.
The shift also coincides with a global shift toward remote collaboration, especially post-pandemic. Creative services are naturally suited for distributed work, and EPWK is capitalising on this opportunity—positioning itself at the intersection of digital trade and globally distributed talent.
With Chinese brands rapidly expanding abroad—across sectors like EVs, electronics, and cross-border e-commerce—there's growing demand for global-ready design, marketing, and localisation services. EPWK aims to become a critical infrastructure partner supporting this wave of expansion.
Huang outlined EPWK's dual-sided network strategy: attract high-quality service providers from regions like
Challenges remain—cross-cultural operations, global competition, regulatory compliance, and international copyright enforcement. But Huang sees these as necessary battles. Successfully solving them could position EPWK as a category-defining company, setting industry benchmarks and building strong competitive moats.
As of June 30, 2024, EPWK has more than 25.6 million registered users and over
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SOURCE EPWK HOLDINGS LTD.
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