BlackRock, Carhartt, Ford and Google Launch New Alliance to Expand Skilled Workforce Training

Rhea-AI Summary

Ford (NYSE: F), BlackRock, Carhartt and Google launched the Alliance for America's Skilled Trades on July 21, 2026, to expand access to skilled trades training and help address the U.S. skilled labor shortage. The founding members have already independently committed to supporting workforce training initiatives in 30 states.

The Alliance focuses on three areas: building the skilled trades pipeline through broader awareness and clearer pathways; scaling evidence-based workforce development such as apprenticeships and pre-apprenticeships, including a data report with Burning Glass and Jobs for the Future; and expanding partnerships with industry, labor, education and nonprofit organizations nationwide.

News Market Reaction – F

+2.00%

+2.00% Session close to close

In the Jul 21 session, F gained 2.00%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Director John L. Thornton purchased 10,600 shares in recent Form 4 activity, adding insider-buying c...

Analysis

Director John L. Thornton purchased 10,600 shares in recent Form 4 activity, adding insider-buying context to the alliance announcement. Ford also had low short positioning; the key risk is no disclosed operating or financial target.

Key Figures

Founding members: 4 companies Training footprint: 30 states Unfilled positions: 2.1 million positions +5 more

8 metrics

Founding members 4 companies Alliance for America's Skilled Trades

Training footprint 30 states Existing skilled workforce training commitments

Unfilled positions 2.1 million positions Potential skilled trades vacancies by 2030

Carhartt history 137 years Company history cited in the announcement

Carhartt employees approximately 3,000 employees Worldwide workforce

Essential Economy 95 million Americans Workers described in Ford's statement

Potential economic losses $1T Economic losses cited in the article's source note

Ford employees about 169,000 people Worldwide workforce

Historical Context

5 past events · Latest: Jul 01 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 01	Earnings call notice	Neutral	-1.9%	Ford scheduled Q2 2026 results and conference call.
Jun 25	Quality study result	Positive	+1.9%	Ford ranked top mainstream brand; seven models placed in segment top three.
Jun 03	SUV product launch	Positive	-2.4%	Ford unveiled Bronco Filson with orders targeted for fall 2026.
May 19	Marketing transition	Neutral	+1.3%	Marketing chief departure and interim successor were announced.
May 18	Battery storage agreement	Positive	-2.8%	Ford Energy signed five-year framework for up to 20 GWh.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent reactions included declines after three announcements, including two positive events; the quality-study result was the sole clearly positive alignment.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New coalition aims to help address America's growing skilled labor shortage and create pathways to high-quality careers across the country

DEARBORN, Mich. and NEW YORK and MOUNTAIN VIEW, Calif., July 21, 2026 /PRNewswire/ -- Four leading American companies – BlackRock, Carhartt, Ford Motor Company, and Google – have come together to launch the Alliance for America's Skilled Trades, a new initiative focused on expanding access to skilled trades training and helping meet the nation's growing workforce needs. The founding members of the Alliance have already independently committed to supporting skilled workforce training initiatives in 30 states across the U.S.

The United States is experiencing a surging demand for skilled workers across industries critical to the country's future, creating a milestone moment for the American people. An estimated 2.1 million skilled trades positions could go unfilled by 2030, including for electrical workers, technicians, and builders. These open roles are vital to supporting critical industries – including infrastructure, energy, and manufacturing – and they offer workers the chance to benefit from the higher wages and greater economic mobility that skilled jobs provide.¹ 

The skilled trades are not only crucial to a thriving, modern economy, they can be pathways to greater economic mobility, stable employment, and long-term financial security for millions of Americans and their families. Workers in infrastructure-related skilled trades earn above-average wages in the U.S. and often have access to employment benefits like retirement savings and health care – without requiring the cost of a four-year college degree.² 

Through the Alliance, the companies aim to multiply their impact in three key areas:

1. Build the skilled trades pipeline by broadening access and increasing exposure to the trades for more Americans. By raising awareness and providing clear, accessible pathways into the trades, more people can transition into fields that offer greater stability, higher wages, and create long-term opportunities in their careers and economic impact for their communities.
2. Scale evidence-based workforce development approaches such as investing in apprenticeships and pre-apprenticeships programs that create opportunities to earn and learn on the job. These programs are vital options that can enable more American workers to gain critical new skills and economic mobility. The Alliance will also partner with Burning Glass and Jobs for the Future on a report to help measure gaps, track progress, and share best practices.
3. Expand the partnership to like-minded industry, labor, education, and nonprofit organizations to reach more workers and communities across the country. This builds on the existing work we're already doing alongside labor unions, trade associations, and professional organizations across the construction and electrical sectors – institutions that have spent decades building the expertise, local relationships, and pipelines that turn standard jobs into lifelong careers.

Bayo Ogunlesi, Chairman and Chief Executive Officer of Global Infrastructure Partners, a part of BlackRock, said, "Investment in America's infrastructure will help shape the country's long-term economic trajectory, but its success ultimately depends on the skilled workforce that brings these projects to life. Expanding that talent pipeline requires long-term commitment and partnership across sectors. BlackRock and GIP are proud to launch the Alliance for America's Skilled Trades to support the workers who will build, operate, and maintain the infrastructure that underpins America's future competitiveness."

Linda Hubbard, President and Chief Executive Officer of Carhartt, added, "For more than 137 years, Carhartt has proudly served the skilled men and women who build, repair, and keep America running. Through the Alliance for America's Skilled Trades, we're honored to work alongside like-minded organizations to raise awareness of the trades and open more pathways to meaningful careers that strengthen families, communities, and our economy."

Jim Farley, President and Chief Executive Officer of Ford, said, "At Ford, we recognize the skilled trades workforce shortage is a national crisis but also a generational opportunity. Skilled trades are at the heart of what we call the Essential Economy, the 95 million Americans who build, move, and fix the things our country depends on every day. You see it across our own business, from the tens of thousands skilled tradespeople and technicians in our plants and dealerships to the millions of workers who rely on Ford Pro vehicles to do the jobs that keep our country running. These vital trades and industries form the backbone of the American economy, and their future is America's future. Ford's work is inseparable from America's, and we are honored to join these great companies who are also committed to securing our nation's future."

Ruth Porat, President and Chief Investment Officer of Alphabet and Google, said: "Building the physical infrastructure for America's future requires significantly increasing the pipeline of skilled tradespeople across the country – a challenge that can only be addressed with collective action. Google is proud to help launch the Alliance for America's Skilled Trades, expanding on our years of investment to both strengthen pathways to enduring opportunities in high-demand careers and increase economic opportunity for communities across the country – powered by collaboration across industry, civil society, and government."

Two and a half centuries ago, America's founders launched a great national experiment. That experiment succeeded beyond what anyone could have imagined—thanks in large part to the skilled workers who actually built the nation. Along the way, they turned hard work into lasting opportunity. By working together, the Alliance for America's Skilled Trades aims to make that dream a reality for a new generation.

About BlackRock
BlackRock's purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable. For additional information on BlackRock, please visit www.blackrock.com/corporate

About Carhartt
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing durable products for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

About Ford Motor Company 
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities, and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services, including BlueCruise (ADAS) and security. The company offers freedom of choice through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles ("EVs") along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Ford employs about 169,000 people worldwide. More information about the company and its products and services is available at fromtheroad.ford.com.

About Google
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

Media Contacts

BlackRock
Lauren Willis
lauren.willis1@blackrock.com

Carhartt
Vanessa McCutchen
vmccutchen@carhartt.com

Ford Motor Company
Lori Arpin
larpin1@ford.com

Google
Rebecca Rutkoff
rrutkoff@google.com

1 Steele, Kimberly. "Critical skilled trades shortage threatens $1T in economic losses." JLL, https://www.jll.com/en-us/newsroom/critical-skilled-trades-shortage-threatens-economic-losses

2 Lawson, Sandra. "Infrastructure and the opportunity in skilled trades." BlackRock, https://www.blackrock.com/corporate/insights/global-insights/infrastructure-and-skilled-trades

 

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SOURCE CARHARTT

FAQ

What is the Alliance for America's Skilled Trades launched by Ford (F), BlackRock, Carhartt and Google?

The Alliance for America's Skilled Trades is a new coalition created to expand access to skilled trades training across the United States. According to the companies, it focuses on building talent pipelines, scaling apprenticeships and pre-apprenticeships, and expanding partnerships with industry, labor, education and nonprofit groups.

When was the Alliance for America's Skilled Trades announced by Ford (F) and partners?

The Alliance for America's Skilled Trades was announced on July 21, 2026. According to the companies, the launch formalizes collaboration among BlackRock, Carhartt, Ford and Google to address skilled labor shortages and broaden access to high-quality trades training programs across the country.

How many U.S. states are covered by skilled workforce training commitments from the new Alliance for America's Skilled Trades?

According to the companies, the founding members have already independently committed to supporting skilled workforce training initiatives in 30 U.S. states. These commitments are intended to expand access to trades training and create pathways into higher-wage, infrastructure-related jobs for workers nationwide.

What workforce challenges does the Alliance for America's Skilled Trades aim to address for Ford (F) and other members?

The Alliance aims to help address America’s growing skilled labor shortage across critical sectors. According to the companies, an estimated 2.1 million skilled trades positions could go unfilled by 2030, affecting infrastructure, energy and manufacturing roles that typically offer above-average wages and benefits.

How will the Alliance for America's Skilled Trades support apprenticeships and training programs?

The Alliance plans to scale evidence-based workforce development by investing in apprenticeships and pre-apprenticeships that allow workers to earn and learn. According to the companies, it will also work with Burning Glass and Jobs for the Future on a report to measure gaps, track progress and share best practices.

What does the skilled trades initiative mean for Ford (NYSE: F) and its broader workforce needs?

The initiative supports efforts to strengthen the skilled trades workforce that Ford relies on in plants, dealerships and commercial vehicle customers. According to Ford, addressing the skilled trades shortage is both a national challenge and a generational opportunity tied to the broader American economy’s essential workforce.