Farmer Brothers Names Brian Miller Vice President of Sales

Rhea-AI Summary

Farmer Brothers (NASDAQ: FARM) has appointed Brian Miller as vice president of sales, bringing over 25 years of consumer product industry experience to the role. The company also announced that Tom Bauer, former vice president and chief commercial officer, will transition to vice president and chief field operations officer, overseeing DSD, logistics, planning, and procurement operations.

Miller joins from Custom Ink and previously held leadership positions at Primo Water and Mars Drinks North America. His appointment aims to drive top-line growth and enhance the customer base for long-term profitability. The company, founded in 1912, operates as a national coffee roaster, wholesaler, and distributor of coffee, tea, and culinary products, serving various customers from independent restaurants to large institutional buyers.

Positive

• Strategic leadership appointment with extensive industry experience
• Internal reorganization optimizing operations structure
• Focus on top-line growth and customer base expansion

Negative

• None.

FORT WORTH, Texas, Jan. 13, 2025 (GLOBE NEWSWIRE) -- Farmer Bros. Co. (NASDAQ: FARM), a leading roaster, wholesaler and distributor of coffee, tea and allied products, announced today it has appointed Brian Miller as vice president of sales. Mr. Miller has more than 25 years of experience leading teams in the consumer product industry. Tom Bauer, who has previously served as vice president and chief commercial officer, will now serve as vice president and chief field operations officer where he will lead the company’s DSD, logistics, planning and procurement operations.

“Brian is a proven leader with a long history of creating high-performing sales teams, particularly within the coffee and beverage industry,” said Farmer Brothers Chief Executive Officer and President John Moore. “We are excited to have him join the team and look forward to working with him as we remain committed to driving top-line growth and further enhancing our customer base to create sustainable long-term profitability at Farmer Brothers.”

Mr. Miller, who most recently served as a vice president at Custom Ink, one of the largest custom apparel companies in the U.S., has a proven track record of developing and implementing successful, growth-oriented go-to-market strategies and driving operational efficiency across sales organizations. Prior to Custom Ink, Mr. Miller served as the chief commercial officer at Primo Water (formerly DS Services and Standard Coffee), as well as the regional president and general manager at Mars Drinks North America. Mr. Miller holds a bachelor’s degree in marketing from Oswego State University.

“I’ve spent a lot of my career in the coffee and beverage sector and have long admired Farmer Brothers for its comprehensive product line and industry-leading customer service. I am excited to get back to an industry I’ve always been passionate about and look forward to working with John and the team to build on the positive momentum Farmer Brothers has created over the last several quarters,” said Mr. Miller.

About Farmer Brothers
Founded in 1912, Farmer Brothers Coffee Co. is a national coffee roaster, wholesaler, equipment servicer and distributor of coffee, tea and culinary products. The company’s product lines include organic, Direct Trade and sustainably produced coffee, as well as tea, cappuccino mixes, spices and baking/biscuit mixes.

Farmer Brothers Coffee Co. delivers extensive beverage planning services and culinary products to a wide variety of U.S.-based customers, ranging from small independent restaurants and foodservice operators to large institutional buyers, such as restaurant, department and convenience store chains, hotels, casinos, healthcare facilities and gourmet coffee houses, as well as grocery chains with private brand coffee and consumer branded coffee and tea products and foodservice distributors. The company’s primary brands include Farmer Brothers, Boyd’s, Cain’s, China Mist and West Coast Coffee. You can learn more at farmerbros.com.

Investor relations contact
Ellipsis
Investor.relations@farmerbros.com
646-776-0886

Media contact
Brandi Wessel
Director of Communications
405-885-5176
bwessel@farmerbros.com

FAQ

Who is the new VP of Sales at Farmer Brothers (FARM) and what is his background?

Brian Miller is the new VP of Sales at Farmer Brothers, bringing over 25 years of consumer product industry experience. He previously served as VP at Custom Ink and held positions as chief commercial officer at Primo Water and regional president at Mars Drinks North America.

What role will Tom Bauer take on at Farmer Brothers (FARM) in 2025?

Tom Bauer will serve as vice president and chief field operations officer, leading the company's DSD, logistics, planning and procurement operations.

What are Farmer Brothers' (FARM) main product lines and customer segments?

Farmer Brothers' product lines include organic, Direct Trade and sustainable coffee, tea, cappuccino mixes, spices, and baking mixes. They serve customers ranging from small independent restaurants to large institutional buyers like restaurant chains, hotels, healthcare facilities, and grocery chains.

What is the strategic goal behind FARM's new VP of Sales appointment?

The appointment aims to drive top-line growth and enhance the customer base to create sustainable long-term profitability at Farmer Brothers.