First Horizon Is Now the Official Bank of the Ragin' Cajuns

Rhea-AI Summary

First Horizon Corp. (NYSE: FHN) has announced that First Horizon Bank is now the Official Bank of the University of Louisiana at Lafayette Ragin' Cajuns. This five-year agreement expands First Horizon's commitment to the University and includes:

• A Ragin' Cajun Visa Debit card
• Prominent in-venue signage
• Entertainment and hospitality opportunities
• Participation in game day fan activations and experiences, including the new Cajun Village

Jerry Prejean, President of Acadiana for First Horizon, highlighted the bank's investment of more than $2.5 million in recent years towards academic and athletic excellence at ULL. Brian Bille, General Manager of LEARFIELD-based Ragin' Cajuns Sports Properties, expressed excitement about building affinity with fans through this enhanced partnership.

Positive

• Five-year agreement as the Official Bank of the University of Louisiana at Lafayette Ragin' Cajuns
• Investment of over $2.5 million in recent years towards academic and athletic excellence at ULL
• Introduction of a Ragin' Cajun Visa Debit card
• Enhanced visibility through in-venue signage and game day activations

Negative

• None.

News Market Reaction – FHN

+2.54%

+2.54% Session move

In the trading session that priced this news, FHN gained 2.54%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

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MEMPHIS, Tenn., Sept. 19, 2024 /PRNewswire/ -- First Horizon Corp. (NYSE: FHN or "First Horizon") is proud to announce that First Horizon Bank is now the Official Bank of the University of Louisiana at Lafayette Ragin' Cajuns.

This five-year agreement expands First Horizon's long-term commitment to the University and includes a Ragin' Cajun Visa Debit card, prominent in-venue signage, entertainment and hospitality opportunities along with participation in game day fan activations and experiences, including the new Cajun Village.

"This is an exciting time to expand our partnership with ULL and ULL athletics," said Jerry Prejean, President of Acadiana for First Horizon. "With more than $2.5 million invested in recent years towards academic and athletic excellence, First Horizon is proud to deepen our relationship with the University and work together as two long-standing community leaders dedicated to making Acadiana a great place to call home."

"As opportunities have grown for businesses to support Ragin' Cajuns athletics, First Horizon Bank has been right there growing with us every step of the way," adds Brian Bille, General Manager of LEARFIELD-based Ragin' Cajuns Sports Properties. "Jerry's commitment to our community has never wavered, and I'm excited to help First Horizon build affinity with our fans through this enhanced partnership, and encourage our fans to add the all-new Ragin' Cajuns branded debit card to their wallet."

About First Horizon 
First Horizon Corp. (NYSE: FHN), with $82.2 billion in assets as of June 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.

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SOURCE First Horizon Corporation

FAQ

What is First Horizon's new partnership with the University of Louisiana at Lafayette?

First Horizon Bank has become the Official Bank of the University of Louisiana at Lafayette Ragin' Cajuns through a five-year agreement that includes a branded debit card, in-venue signage, and participation in game day activities.

How much has First Horizon (FHN) invested in the University of Louisiana at Lafayette recently?

According to the press release, First Horizon has invested more than $2.5 million in recent years towards academic and athletic excellence at the University of Louisiana at Lafayette.

What new product is First Horizon (FHN) offering as part of its partnership with ULL?

As part of the partnership, First Horizon is offering a new Ragin' Cajun Visa Debit card to University of Louisiana at Lafayette fans and supporters.

How long is First Horizon's (FHN) new agreement with the University of Louisiana at Lafayette?

The new agreement between First Horizon and the University of Louisiana at Lafayette is for a five-year term.