Fold Brings Bitcoin to TikTok Shop
Rhea-AI Summary
Fold (NASDAQ: FLD) announced that its Fold Bitcoin Gift Card™ is now available on TikTok Shop, giving the company exposure to over 1 billion monthly active users and more than 70 million shoppers on the platform. TikTok’s audience is largely Gen Z and Millennials, aligning with Fold’s focus on digital-native consumers.
According to Fold, a survey on Bitcoin and the 2025 holiday season found that 60% of consumers are interested in gifting Bitcoin, 62% trust existing crypto gift cards, and 78% find a Bitcoin gift card from a well-known, regulated U.S. financial institution more appealing. The launch follows Fold’s 2025 rollout of the Bitcoin Gift Card on Giftcards.com, where it is also the only dedicated Bitcoin gift card.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Positive
- TikTok Shop access to over 1 billion monthly users and 70 million shoppers
- 60% of surveyed consumers interested in gifting Bitcoin for the 2025 holiday season
- 62% of surveyed consumers trust current crypto gift cards on the market
- 78% of surveyed consumers prefer Bitcoin gift cards from well-known regulated U.S. financial institutions
- Only dedicated Bitcoin gift card on both TikTok Shop and Giftcards.com
Negative
- None.
Key Figures
Previous Crypto Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 27 | Bitcoin credit card rollout | Negative | -1.5% | Rolled out new Fold Bitcoin Credit Card with up to 4% bitcoin rewards. |
| Feb 04 | Unified app launch | Negative | -4.7% | Launched unified app hub consolidating balances, rewards and spending features. |
| Dec 18 | Nationwide access expansion | Neutral | +0.0% | Announced nationwide availability in all 50 states via BitGo trust framework. |
| Dec 04 | Bitcoin gifting survey | Negative | -1.0% | Reported 60% consumer interest in gifting bitcoin and preference for regulated issuers. |
| Nov 19 | Affiliate program launch | Negative | -0.8% | Launched affiliate program paying commissions to promote Fold Bitcoin Gift Card. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Crypto-tag headlines for Fold have typically led to small negative or flat next-day moves, indicating muted market enthusiasm for product and platform updates.
AI-generated analysis. How Rhea-AI works. Not financial advice.
First and Only Bitcoin Gift Card on Influential TikTok Platform Gives Fold Access to TikTok’s Massive Gen Z and Millennial Audiences
PHOENIX, July 15, 2026 (GLOBE NEWSWIRE) -- Fold Holdings, Inc. (NASDAQ: FLD) (“Fold” or the “Company”), a bitcoin financial services company making it easy for individuals to earn, save and spend bitcoin through everyday financial tools, today announced that the Fold Bitcoin Gift Card™ is now available on TikTok Shop. The launch gives Fold access to TikTok’s over 1 billion monthly active users and more than 70 million shoppers via TikTok Shop. The platform’s audience is primarily made up of Gen Z and Millennials who are highly engaged and trend-driven – making Fold’s Bitcoin Gift Card available to a wider audience and expanding its everyday accessibility.
“We are proud to be the first and only Bitcoin gift card available on TikTok Shop,” said Will Reeves, Chairman and CEO of Fold. “Putting the Bitcoin Gift Card directly on TikTok Shop makes it accessible to the millions of bustling shoppers who are already buying gifts on the platform. It’s an important step toward making bitcoin as easy to give as any other gift card, and is perfectly timed as consumers start to look ahead to the busy holiday shopping season.”
Bitcoin has become a unique store-of-value gift, one that fits naturally into the shift toward digital gifting and long-term value. According to a Fold survey about Bitcoin and the 2025 holiday season,
Today’s news builds on Fold’s August 2025 announcement of its Bitcoin Gift Card’s availability on Giftcards.com, the largest digital gift card retailer in the U.S. and a key platform within Blackhawk Network’s (BHN’s) expansive payments ecosystem. The Fold Bitcoin Gift Card™ is the only gift card for Bitcoin available on Giftcards.com, underscoring Fold's leadership in bringing digital assets into mainstream consumer finance.
About Fold
Fold (NASDAQ: FLD) is the first publicly traded bitcoin financial services company, making it easy for individuals and businesses to earn, save, and use bitcoin. Fold is at the forefront of integrating bitcoin into everyday financial experiences. Through products like the Fold App, Fold Credit Card, Fold Bitcoin Gift Card, and Fold Debit Card, the company is building the bridge between traditional finance and the bitcoin powered future.
For investor inquiries, please contact:
Orange Group
Samir Jain, CFA
FoldIR@orangegroupadvisors.com
For media inquiries, please contact:
Cindy Stoller
Confluence Partners, LLC
917-331-0418
cstoller@confluencepartners.com
media@foldapp.com
Forward-Looking Statements:
The information in this press release includes “forward-looking statements” within the meaning of the federal securities laws. All statements that are not statements of historical fact are forward-looking statements. Forward-looking statements may be identified by the use of words such as “may,” “could,” “would,” “should,” “predict,” “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These statements are based on assumptions and on the current expectations of Fold’s management and are not predictions of actual events. Many actual events and circumstances are beyond the control of Fold. These forward-looking statements are subject to a number of risks and uncertainties, including: (i) changes in domestic and foreign business, market, financial, political and legal conditions; (ii) our continued ability to implement business plans and appropriate technology infrastructure; (iii) our continued access to and cooperation with necessary third party partners; and (iv) those factors discussed in Fold’s filings with the Securities and Exchange Commission. If any of these risks materialize or Fold’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. While Fold may elect to update these forward-looking statements at some point in the future, Fold specifically disclaims any obligation to do so, except as required by law.
