Fold Launches Bitcoin Gift Card on Giftcards.com, Expanding Bitcoin Access Across the Nation’s Largest Online Gift Card Marketplace
Fold Holdings (NASDAQ: FLD) has announced the launch of its Fold Bitcoin Gift Card™ on Giftcards.com, the largest digital gift card retailer in the United States. This strategic move makes Fold the only bitcoin gift card provider on the platform, which is part of Blackhawk Network's payments ecosystem.
The integration gives Fold access to millions of mainstream consumers through one of the most heavily trafficked e-commerce destinations in the gift card category. This launch is part of Fold's broader partnership with Blackhawk Network, providing access to over 400,000 retail and digital distribution points globally.
Fold Holdings (NASDAQ: FLD) ha annunciato il lancio della sua Fold Bitcoin Gift Card™ su Giftcards.com, il più grande rivenditore di carte regalo digitali negli Stati Uniti. Questa mossa strategica rende Fold l'unico fornitore di carte regalo in bitcoin sulla piattaforma, che fa parte dell'ecosistema di pagamenti di Blackhawk Network.
L'integrazione offre a Fold l'accesso a milioni di consumatori mainstream tramite uno dei siti di e‑commerce più visitati nella categoria delle carte regalo. Questo lancio rientra nella partnership più ampia con Blackhawk Network, che garantisce accesso a oltre 400.000 punti di distribuzione retail e digitali a livello globale.
Fold Holdings (NASDAQ: FLD) ha anunciado el lanzamiento de su Fold Bitcoin Gift Card™ en Giftcards.com, el mayor minorista de tarjetas regalo digitales en los Estados Unidos. Este movimiento estratégico convierte a Fold en el único proveedor de tarjetas regalo en bitcoin en la plataforma, que forma parte del ecosistema de pagos de Blackhawk Network.
La integración proporciona a Fold acceso a millones de consumidores convencionales a través de uno de los destinos de comercio electrónico con más tráfico en la categoría de tarjetas regalo. Este lanzamiento forma parte de la asociación más amplia de Fold con Blackhawk Network, que ofrece acceso a más de 400.000 puntos de distribución minorista y digitales a nivel mundial.
Fold Holdings (NASDAQ: FLD)는 미국 최대 디지털 기프트카드 소매업체인 Giftcards.com에 Fold Bitcoin Gift Card™를 출시했다고 발표했습니다. 이번 전략적 조치로 Fold는 Blackhawk Network의 결제 생태계의 일부인 해당 플랫폼에서 유일한 비트코인 기프트카드 제공업체가 되었습니다.
이번 통합으로 Fold는 기프트카드 카테고리에서 가장 방문자가 많은 전자상거래 사이트 중 하나를 통해 수백만 명의 일반 소비자에게 접근할 수 있게 되었습니다. 이 출시는 Fold가 Blackhawk Network와 맺은 광범위한 파트너십의 일환으로, 전 세계 40만 개 이상의 소매 및 디지털 유통 지점에 대한 접근을 제공합니다.
Fold Holdings (NASDAQ: FLD) a annoncé le lancement de sa Fold Bitcoin Gift Card™ sur Giftcards.com, le plus grand détaillant de cartes cadeaux numériques aux États‑Unis. Cette initiative stratégique fait de Fold le seul fournisseur de cartes cadeaux en bitcoin sur la plateforme, qui fait partie de l'écosystème de paiement de Blackhawk Network.
Cette intégration permet à Fold d'accéder à des millions de consommateurs grand public via l'un des sites e‑commerce les plus fréquentés dans la catégorie des cartes cadeaux. Ce lancement s'inscrit dans le cadre du partenariat plus large de Fold avec Blackhawk Network, offrant un accès à plus de 400 000 points de distribution physiques et numériques dans le monde.
Fold Holdings (NASDAQ: FLD) hat die Einführung seiner Fold Bitcoin Gift Card™ auf Giftcards.com angekündigt, dem größten digitalen Geschenkkartenhändler in den USA. Dieser strategische Schritt macht Fold zum einzigen Bitcoin-Geschenkkartenanbieter auf der Plattform, die Teil des Zahlungsökosystems von Blackhawk Network ist.
Die Integration verschafft Fold Zugang zu Millionen von Endverbrauchern über eine der meistbesuchten E‑Commerce‑Seiten im Geschenkkartenbereich. Dieser Launch ist Teil der umfassenderen Partnerschaft mit Blackhawk Network und eröffnet den Zugang zu mehr als 400.000 stationären und digitalen Vertriebspunkten weltweit.
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Insights
Fold's Bitcoin Gift Card launch on Giftcards.com creates mainstream bitcoin access, significantly expanding distribution to millions of potential consumers.
Fold's strategic placement of its Bitcoin Gift Card on Giftcards.com represents a substantial distribution expansion for the company's bitcoin-focused products. As the largest digital gift card retailer in the U.S., Giftcards.com provides Fold with access to millions of mainstream consumers who may not otherwise engage with cryptocurrency platforms.
This integration is particularly noteworthy as it positions bitcoin alongside traditional gift cards from popular consumer brands, effectively normalizing bitcoin as a consumer product rather than a specialized investment vehicle. Being the only bitcoin gift card available on the platform gives Fold a competitive moat in this distribution channel.
The partnership with Blackhawk Network (BHN) is the real multiplier here. BHN's ecosystem encompasses over 400,000 retail and digital distribution points globally, suggesting this Giftcards.com launch is merely the first step in a much broader retail strategy. This aligns with Fold's stated approach of making bitcoin accessible through everyday consumer channels like e-commerce, cashback apps, grocery stores, and gas stations.
For investors, this represents a concrete example of Fold executing on its core strategy of mainstreaming bitcoin through familiar financial tools. The company is creating alternative bitcoin acquisition channels beyond traditional crypto exchanges, potentially capturing consumers who might find typical exchange onboarding too complex or intimidating. By embedding bitcoin into existing high-volume consumer payment flows, Fold is positioning itself at the intersection of traditional retail commerce and digital asset adoption.
PHOENIX, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Fold Holdings, Inc. (NASDAQ: FLD) (“Fold” or the “Company”), a bitcoin financial services company making it easy for individuals and businesses to earn, save, and spend bitcoin through everyday financial tools, today announced that the Fold Bitcoin Gift Card™ is now available on Giftcards.com, the largest digital gift card retailer in the U.S. and a key platform within Blackhawk Network’s (BHN’s) expansive payments ecosystem.
This launch gives Fold access to one of the most heavily trafficked e-commerce destinations in the category, offering millions of consumers direct access to bitcoin in a familiar and frictionless format. The Fold Bitcoin Gift Card™ is the only gift card for bitcoin available on Giftcards.com, underscoring Fold's leadership in bringing digital assets into mainstream consumer finance.
Giftcards.com offers gift cards from some of the most popular brands in the world across dining, gaming, apparel, travel and more. The addition of the Fold Bitcoin Gift Card introduces a new financial utility to this ecosystem, signaling growing demand for bitcoin-based consumer products.
“Launching on Giftcards.com puts bitcoin directly into one of the largest online gifting channels in the country, a platform that already moves millions in stored value annually,” said Will Reeves, Chairman and CEO of Fold. “This partnership gives Fold efficient, high-volume reach to mainstream consumers, while giving investors a glimpse of how bitcoin distribution is scaling beyond exchanges and into everyday commerce.”
The integration is part of Fold’s broader partnership with BHN, which provides access to over 400,000 retail and digital distribution points globally. The Giftcards.com rollout builds on Fold’s strategy to offer bitcoin in high-volume consumer channels, from e-commerce and cashback apps to grocery stores and gas stations, making bitcoin as simple to access as any retail brand in the marketplace.
The Fold Bitcoin Gift Card is now available for digital purchase on Giftcards.com, with additional retail and physical expansion planned later this year. For more information, visit foldapp.com/bitcoin-gift-card.
About Fold
Fold (NASDAQ: FLD) is the first publicly traded bitcoin financial services company, making it easy for individuals and businesses to earn, save, and use bitcoin. With over 1,492 BTC in its treasury, Fold is at the forefront of integrating bitcoin into everyday financial experiences. Through innovative products like the Fold App, Fold Credit Card™, Fold Bitcoin Gift Card™, and Fold Debit Card™, the company is building the bridge between traditional finance and the bitcoin-powered future.
About Blackhawk Network (BHN)
Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, eGifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.
For investor inquiries, please contact:
Orange Group
Samir Jain, CFA
FoldIR@orangegroupadvisors.com
For media inquiries, please contact:
Jessica Starman, MBA
media@foldapp.com
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