WONDER® STRENGTHENS PARTNERSHIP WITH THE USO, LAUNCHES NEW PRODUCTS & INITIATIVES TO SUPPORT MILITARY FAMILIES

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Wonder® (FLO) has extended its 'Deploy the Joy' campaign partnership with the USO through 2026, with total donations reaching $3,350,000 since 2018. The campaign, running from April 13 to September 6, 2025, introduces several initiatives including:

The company launched a new Mini Loaf product, a 12-slice version of its Classic White Bread with calcium-enriched content, featuring limited-edition patriotic packaging. The campaign includes a $10,000 Backyard Makeover Sweepstakes and will provide grills to 10 service members through USO donation.

Wonder will also sponsor USO events at Fleet Week in New York City and Los Angeles (May 23-26, 2025) and host a barbecue event at Fort Sill, Oklahoma.

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THOMASVILLE, Ga., May 21, 2025 /PRNewswire/ -- Wonder® is proud to strengthen its partnership with the USO by extending its annual Deploy the Joy campaign through 2026, reaffirming its commitment to honoring and supporting military service members and their families.

Since 2018, Wonder has partnered with the USO to help provide a variety of programs that keep service members and their families connected throughout the military journey. By year-end 2026, Wonder will have donated $3,350,000 to the USO since 2018.*

"Through this partnership, Wonder Bread helps spread joy with the most delicious and nostalgic products, while giving back to our American heroes," said Ashley Smith, director of brand management. "Wonder proudly stands behind the red, white, and blue, and is honored to give back and recognize those who give everything for our country."

This year, Wonder's Deploy the Joy campaign, which runs from April 13 to September 6, features a new product, exciting giveaways, and meaningful events designed to honor and support America's military families.

As part of the national campaign, Wonder has introduced its new Mini Loaf, a 12-slice version of its Classic White Bread, designed to reduce waste and cater to smaller households. Two slices of this soft and delicious bread are packed with the same amount of calcium as an 8-ounce glass of milk. The Mini Loaf launched in early April in limited-edition red, white, and blue packaging that proudly displays the USO logo.

The campaign also features a $10,000 Backyard Makeover Sweepstakes, which will provide one lucky family with the ultimate backyard transformation. Additionally, through a donation to the USO, 10 service members will receive a new, high-quality grill, bringing more joy (and great food!) to backyard barbecues across the country. Consumers can enter the sweepstakes via QR codes on Wonder products, including the Wonder Classic 20 oz. Loaf, Wonder 8-Count Hamburger Buns, and Wonder 8-Count Hotdog Buns. Additionally, participants can enter the sweepstakes at DeployTheJoy.com.

Wonder is also honored to be a sponsor of the USO at Fleet Week in New York City and Los Angeles from May 23-26, 2025. These events pay tribute to the dedication and sacrifice of U.S. military members. In addition, Wonder and the USO will host an All-American barbecue event at Fort Sill in Oklahoma, bringing service members and their families together for a shared meal, appreciation, and community.

Through these initiatives, Wonder is proud to stand with the USO — for the people who serve™.

*The Tastykake brand contributed to the donation between 2019-2024.

About Wonder Bread:

Founded in 1921 in Indianapolis, Wonder Bread is named for the feeling that founder Elmer Cline experienced when watching a hot air balloon race. A century later, the brand is credited with the popularization of sliced bread and remains an iconic brand at barbecues, on store shelves, at picnics and in lunchboxes across the nation. A heritage bread brand from Flowers Foods, Inc. (NYSE:FLO), one of the largest producers of packaged bakery foods in the United States, Wonder Bread continues to captivate hearts and taste buds, embodying a legacy of quality, nostalgia, and enduring delight. Learn more at: www.wonderbread.com

About the USO

The USO is the leading nonprofit dedicated to strengthening the well-being of the people serving in America's military and their families. Since 1941, the USO has been by the side of service members throughout their military service. Impactful support is provided through our 250+ locations around the world, a robust care package delivery program, entertainment, military spouse and youth programming, and much more, all made possible by donors, corporate partners, volunteers and staff. To learn more and support our critical mission around the globe, please visit USO.org or follow us on Facebook, Twitter/X, Instagram and LinkedIn.

The Zimmerman Agency
WonderPR@zimmerman.com

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SOURCE Wonder

FAQ

What is Wonder Bread's (FLO) Deploy the Joy campaign 2025?

Wonder's Deploy the Joy campaign 2025 is a partnership with USO running April-September, featuring a new Mini Loaf product, $10,000 Backyard Makeover Sweepstakes, grill giveaways to service members, and USO event sponsorships.

What is Wonder Bread's new Mini Loaf product launched in 2025?

Wonder's Mini Loaf is a 12-slice version of Classic White Bread with calcium content equal to an 8-oz glass of milk per two slices, featuring limited-edition red, white, and blue packaging with USO logo.

How much has Wonder Bread donated to USO since 2018?

By the end of 2026, Wonder will have donated $3,350,000 to the USO since 2018, including contributions from Tastykake brand between 2019-2024.

How can consumers enter Wonder Bread's 2025 Backyard Makeover Sweepstakes?

Consumers can enter via QR codes on Wonder products (Classic 20 oz. Loaf, 8-Count Hamburger Buns, and Hotdog Buns) or through DeployTheJoy.com.