Freshpet CEO to Adopt Rule 10b5-1 Trading Plan

Rhea-AI Summary

Freshpet (Nasdaq: FRPT) announced on Nov 3, 2025 that CEO Billy Cyr and related family members and trusts intend to adopt Rule 10b5-1 trading plans to exercise stock options granted in 2016 that expire on Sept 6, 2026.

The plans will cover only the expiring options and intended sales to fund the exercise price, taxes and estate planning; under SEC rules, any sales under the plans cannot occur until after the company reports its Q4 results in Feb 2026. Mr. Cyr and associated parties currently hold 1,322,737 shares (~2.71% of shares outstanding) and expect to retain at least 350,000 shares after the transactions. Mr. Cyr said he has not sold shares in nine years and purchased over $4 million in shares at current prices.

Positive

• CEO plans orderly Rule 10b5-1 plan adopted in open trading window
• Current insider holdings of 1,322,737 shares (~2.71% outstanding)
• Post-exercise minimum beneficial ownership of at least 350,000 shares
• CEO previously acquired over $4 million of shares in open market

Negative

• Options granted in 2016 expire Sept 6, 2026, creating near-term exercise pressure
• Planned sales to cover exercise price and taxes may increase share supply after Q4 2025 results in Feb 2026

News Market Reaction

+14.31% 2.6x vol

36 alerts

+14.31% News Effect

+9.9% Peak in 9 hr 25 min

+$346M Valuation Impact

$2.76B Market Cap

2.6x Rel. Volume

On the day this news was published, FRPT gained 14.31%, reflecting a significant positive market reaction. Argus tracked a peak move of +9.9% during that session. Our momentum scanner triggered 36 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $346M to the company's valuation, bringing the market cap to $2.76B at that time. Trading volume was elevated at 2.6x the daily average, suggesting notable buying interest.

Data tracked by StockTitan Argus on the day of publication.

BEDMINSTER, N.J., Nov. 03, 2025 (GLOBE NEWSWIRE) -- Freshpet, Inc. (“Freshpet” or the “Company”) (Nasdaq: FRPT) today announced that Billy Cyr, Chief Executive Officer, and various family members and independently managed trusts established for his family, intend to adopt prearranged trading plans in order to exercise options granted in 2016 which expire on September 6, 2026 and to sell shares necessary to cover the exercise price, taxes and various estate planning needs. These plans will not include any other Freshpet equity beyond the options subject to expiration in 2026. The stock trading plan is expected to be adopted during the upcoming open trading window in accordance with the guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934, and under SEC rules, shares cannot be sold as part of this plan until after the Company reports its fourth quarter financial results in February 2026.

Mr. Cyr and his various family members and trusts currently hold 1,322,737 shares of common stock, which represents approximately 2.71% of Freshpet’s shares outstanding. After execution of the plan, Mr. Cyr and his various family members and trusts plan to continue to beneficially own all other Freshpet equity that Mr. Cyr has been granted or acquired in the open market plus any shares he chooses to retain after the exercise of these options, which would total at least 350,000 shares of Freshpet stock.

“Over the nine years I have been CEO of Freshpet, I have never sold a share and have acquired shares worth more than $4 million in the open market at today’s prices and I am only planning to take these actions over the next year because the options are nearing expiration,” commented Billy Cyr, Freshpet’s Chief Executive Officer. “I will continue to hold a sizeable position in Freshpet because I firmly believe Freshpet is a great investment that will drive long-term shareholder value.”

About Freshpet
Freshpet's mission is to elevate the way we feed our pets with fresh food that nourishes all. Freshpet foods are blends of fresh meats, vegetables and fruits farmed locally and made at our Freshpet Kitchens. We thoughtfully prepare our foods using natural ingredients, cooking them in small batches at lower temperatures to preserve the natural goodness of the ingredients. Freshpet foods and treats are kept refrigerated from the moment they are made until they arrive at Freshpet Fridges in your local market.

Our foods are available in select grocery, mass, digital, pet specialty, and club retailers across the United States, Canada and Europe, as well as online in the U.S. From the care we take to source our ingredients and make our food, to the moment it reaches your home, our integrity, transparency and social responsibility are the way we like to run our business. To learn more, visit www.freshpet.com.

Connect with Freshpet:

https://www.facebook.com/Freshpet 

https://x.com/Freshpet 

http://instagram.com/Freshpet 

http://pinterest.com/Freshpet 

https://www.tiktok.com/@Freshpet 

https://www.youtube.com/user/freshpet400   

Investor Contact:
Rachel Ulsh
Rulsh@freshpet.com

Media Contact:
Press@freshpet.com

FAQ

What did Freshpet announce about CEO Billy Cyr on Nov 3, 2025 (FRPT)?

Billy Cyr and related family members intend to adopt Rule 10b5-1 plans to exercise 2016 options expiring Sept 6, 2026 and sell shares to cover exercise costs.

When can shares be sold under the FRPT 10b5-1 plan announced Nov 3, 2025?

Under SEC rules in the announcement, shares cannot be sold as part of the plan until after Freshpet reports its Q4 results in Feb 2026.

How many Freshpet shares does CEO Billy Cyr and family currently hold (FRPT)?

They currently hold 1,322,737 shares, representing approximately 2.71% of shares outstanding.

Will the FRPT 10b5-1 plan cover all Freshpet equity held by the CEO?

No. The plan will cover only the expiring 2016 options; Mr. Cyr plans to continue to beneficially own other equity and at least 350,000 shares after the transactions.

Why is Billy Cyr adopting a 10b5-1 plan now for FRPT options?

The announcement cites that the affected options are nearing expiration on Sept 6, 2026, prompting prearranged exercise and sales to cover costs and estate planning.