Fitell Corporation Completes Purchase of 216.8 million PUMP Tokens to its Digital Asset Treasury

Rhea-AI Summary

Fitell Corporation (NASDAQ: FTEL) has announced the purchase of 216.8 million Pump.fun (PUMP) tokens for its corporate treasury at a total cost of $1.5 million on October 1, 2025. This marks the company's first direct acquisition of PUMP tokens, which are native to the Pump.fun launchpad on Solana.

Fitell, through its subsidiary GD Wellness Pty Ltd, operates as an online retailer of gym and fitness equipment in Australia. The company maintains a portfolio of proprietary brands including Muscle Motion, Rapid Motion, and FleetX, offering over 2,000 SKUs and serving more than 100,000 customers.

Positive

• Strategic expansion into Solana ecosystem through PUMP token acquisition
• Investment diversification of digital asset treasury
• Established customer base with over 100,000 served
• Strong product portfolio with 2,000+ SKUs across three proprietary brands

Negative

• Significant exposure to cryptocurrency market volatility through $1.5M PUMP token investment
• Potential regulatory risks associated with digital asset holdings

Insights

Financial Technology Analyst

Fitell's $1.5M purchase of PUMP tokens signals strategic diversification into crypto assets while expanding its Solana ecosystem presence.

Fitell Corporation has made a $1.5 million acquisition of 216.8 million Pump.fun (PUMP) tokens for its corporate treasury, marking the company's first direct purchase of these specific tokens. This move isn't isolated but represents continued strategic expansion within the Solana blockchain ecosystem.

This transaction has several noteworthy implications. First, it signals Fitell's commitment to diversifying its treasury beyond traditional assets. By allocating corporate funds to acquire PUMP tokens, the fitness equipment retailer is establishing a position in digital assets that could potentially appreciate independently from its core business operations.

The purchase amount is significant but measured - $1.5 million represents a calculated entry that balances opportunity with risk management. The company is clearly positioning this as part of a longer-term strategy, indicating more digital asset acquisitions may follow with the promise of "periodic updates" on treasury expansion.

What's particularly interesting is the apparent strategic pivot for a company primarily known as an online fitness equipment retailer. Fitell seems to be evolving beyond its traditional business model to participate in blockchain ecosystem growth, specifically within Solana. This suggests management views digital asset treasury building as a potential value creation mechanism separate from its established retail operations.

CEO Sam Lu's emphasis on moving "promptly from decision to execution" indicates an agile approach to digital asset acquisition, suggesting the company has established internal protocols for evaluating and executing cryptocurrency purchases efficiently.

Taren Point, Australia, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Fitell Corporation (NASDAQ: FTEL) (“Fitell” or the “Company”) today announced that it has purchased and allocated to its corporate treasury 216.8 million Pump.fun (PUMP) tokens, the native token powering the Pump.fun launchpad on Solana. This transaction represents the Company’s first direct purchase of PUMP tokens and reflects its continued strategic expansion within the Solana ecosystem.

On October 1, 2025, Fitell purchased approximately 216.8 million PUMP tokens for a total amount of $1.5 million.

“We again moved promptly from decision to execution,” said Sam Lu, Chief Executive Officer of Fitell Corporation. “We are deepening our participation in Solana’s growth story, while diversifying our digital asset treasury to position us to capture long-term growth opportunities for our stakeholders.”

FTEL will provide periodic updates as it expands its digital asset treasury.

About Fitell Corporation

Fitell Corporation, through GD Wellness Pty Ltd (“GD”), its wholly owned subsidiary, is an online retailer of gym and fitness equipment both under its proprietary brands and other brand names in Australia. The company’s mission is to build an ecosystem with a whole fitness and wellness experience powered by technology to our customers. GD has served over 100,000 customers with large portions of sales from repeat customers over the years. The Company’s brand portfolio can be categorized into three proprietary brands under its Gym Direct brand: Muscle Motion, Rapid Motion, and FleetX, in over 2,000 stock-keeping units (SKUs). For additional information, please visit the Company’s website at www.fitellcorp.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this press release are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, including market and other conditions, and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “could,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “propose,” “potential,” “continue” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

For more information, please contact:

Chief Financial Officer
Edwin Tam
edwin@gymdirect.com.au

Investor Relations
ir@fitellcorp.com

FAQ

How many PUMP tokens did Fitell Corporation (FTEL) purchase in October 2025?

Fitell Corporation purchased 216.8 million PUMP tokens for a total amount of $1.5 million on October 1, 2025.

What is Fitell Corporation's (FTEL) main business?

Fitell Corporation operates as an online retailer of gym and fitness equipment in Australia through its subsidiary GD Wellness Pty Ltd, offering both proprietary and other brand names.

What are Fitell Corporation's (FTEL) proprietary brands?

Fitell's proprietary brands under the Gym Direct brand include Muscle Motion, Rapid Motion, and FleetX, comprising over 2,000 SKUs.

Why did Fitell Corporation (FTEL) purchase PUMP tokens?

Fitell purchased PUMP tokens to deepen its participation in the Solana ecosystem and diversify its digital asset treasury to capture long-term growth opportunities for stakeholders.

How many customers has Fitell Corporation (FTEL) served?

Fitell has served over 100,000 customers with a significant portion of sales coming from repeat customers.