A barrier coating is a thin protective layer applied to products, packaging or devices to keep out air, moisture, chemicals or contaminants—think of it as a raincoat or plastic wrap that preserves what's inside. For investors, it matters because effective coatings extend shelf life, ensure safety and regulatory compliance, reduce waste and returns, and can lower manufacturing or shipping costs, all of which influence product value and company margins.
oxygen barriertechnical
An oxygen barrier is a material’s ability to keep oxygen from passing through packaging or layers that protect a product. For investors, it matters because better oxygen barriers extend shelf life, preserve flavor or potency, reduce spoilage and regulatory risks, and can lower logistics and recall costs—think of it like a raincoat that keeps fresh air out so the contents stay as intended for longer.
evohtechnical
A synthetic plastic material (ethylene vinyl alcohol, often abbreviated EVOH) used as a high-barrier film in packaging and tubing to keep air, moisture and chemicals out. Think of it as an invisible, airtight shield around food, medicines or sensitive components; its presence can extend shelf life, protect product quality and meet regulatory safety needs. Investors watch EVOH demand and production capacity because it influences costs, margins and market competitiveness for packaging and manufacturing companies.
mono-materialtechnical
A mono-material product or packaging is made almost entirely from a single type of material (for example, one kind of plastic, metal, or paper) so its pieces can be recycled together like identical puzzle pieces instead of mixed materials that must be separated. Investors care because mono-material designs lower recycling costs, reduce regulatory and disposal risks, and can improve brand appeal and margins as consumers and governments favor easier-to-recycle products.
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VADNAIS HEIGHTS, Minn.--(BUSINESS WIRE)--
H.B. Fuller Company (NYSE: FUL) today announced a strategic investment in advanced oxygen barrier technology. VerdaFresh enhances the company’s already strong barrier coating offerings with a high-performance solution, accelerating the shift to fully recyclable packaging.
VerdaFresh’s proprietary, recycler-friendly technology integrates directly into H.B. Fuller’s barrier coating portfolio, eliminating the need for EVOH and other non-recyclable or hard-to-recycle barrier layers. The solution enables mono-material structures that are significantly easier to recycle, reduces overall material use, and supports a lower environmental footprint across the packaging lifecycle—all while maintaining the shelf life and protection required for food and consumer goods.
“This is about removing the biggest obstacles to recyclable packaging,” said Jim East, executive vice president of H.B. Fuller’s Hygiene, Health and Consumable (HHC) business. “This coating solution expands our already robust portfolio, enabling simpler, more recyclable packaging designs that reduce waste, lower carbon impact, and meet rising regulatory and consumer expectations, without compromise.”
Beyond sustainability gains, the technology also streamlines structures and reduces reliance on costly, multi-layer materials, helping customers achieve both environmental and economic benefits in a single solution.
The new capability positions H.B. Fuller to lead the transition toward circular, high-performance packaging.
About H.B. Fuller
As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2025 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,100 global team members who collaborate with customers across more than 30 market segments in 150 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.
