Stranger Things Have Happened: Brett Gelman gets a creative makeover in a new Fiverr ad campaign debuting today
Rhea-AI Summary
Fiverr (NYSE: FVRR) has launched a new advertising campaign featuring Brett Gelman from 'Stranger Things' to promote Fiverr Go, their new AI-powered suite of tools. The campaign, styled as a mockumentary similar to 'The Office', showcases how freelancers can train AI with their personal work style.
The ad features Gelman as 'Another AI', depicting an office worker who produces generic content and copies others' work. The narrative shifts when an artist catches him and decides to train him, demonstrating how Fiverr Go transforms AI into a collaborative tool rather than a replacement for creators.
Currently available to vetted talent with exceptional reviews, Fiverr Go allows professionals in illustration, writing, and voiceover categories to scale their businesses while maintaining creative control. Recent platform updates include commercial licensing for voiceovers, improved watermarking, and enhanced AI assistant features with consultation scheduling capabilities. Fiverr plans to expand the service into additional graphics and music categories.
Positive
- Launch of innovative AI-powered tool Fiverr Go to help freelancers scale their businesses
- Strategic expansion into AI technology while maintaining focus on creator control
- Platform enhancement with commercial licensing and improved features
- Planned expansion into additional creative categories
Negative
- availability - currently restricted to only vetted talent with exceptional reviews
News Market Reaction 1 Alert
On the day this news was published, FVRR gained 2.31%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The campaign showcases Fiverr Go, a suite of tools enabling freelancers to scale their capacity and productivity by training AI in their personal signature style
NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Fiverr International ltd. (NYSE: FVRR) today debuted a new advertising campaign starring Brett Gelman ("Stranger Things") for Fiverr Go, a suite of tools that allows creators to train a personalized AI with their own body of work.
Inspired by the comedic "mockumentary" style of "The Office," including awkward interviews breaking the fourth wall and silent stares at the camera, the ad features Gelman portraying "Another AI," a burdensome office colleague who works aimlessly, churns out generic content en masse, and occasionally "borrows" the work of others. Addressing the issue of copyright directly, Gelman's suspiciously familiar output is interrupted when an artist catches him copying her work and decides to train him. The scene launches into a hilarious parody of the most swoon-worthy pottery-making tutorial in movie history, showcasing how Fiverr Go transforms AI by turning it into a collaborator who continuously learns from creators rather than replacing them.
The ad, airing nationally across streaming channels and online beginning today, showcases how top-rated freelancers in illustration, writing, and voiceover categories use Fiverr Go to scale their businesses. By transforming generic AI into a personalized creative sidekick trained in their distinct styles, these professionals are unlocking new levels of productivity and creative capacity while maintaining complete control over their artistic output.
"Instead of AI controlling humans - a dystopian storyline you might see in 'Stranger Things' - we built Fiverr Go to enable freelancers to reclaim their creative power in an AI-driven world," said Matti Yahav, Fiverr CMO. "Brett perfectly embodies our vision of creators thriving with AI as their partner, maintaining ownership of their work while dramatically expanding what they can accomplish."
Yahav noted that in a clever role reversal, Gelman — who has played unsettling characters — trades his dark persona and storyline for an optimistic take on the future of work and creativity.
“I really appreciate Fiverr’s approach to the central concept of the commercial and illustrating clearly what they are about,” said Gelman. “Fiverr is putting the artist first and making it clear that AI is simply an exciting new creative tool.”
Fiverr Go is currently limited to vetted talent who maintain exceptional reviews. Since launching last month, Fiverr has added commercial licensing for voiceovers, improved watermarking, and enhanced the AI assistant with consultation scheduling features. The platform plans to expand into additional graphics and music categories.
Learn more about Fiverr Go at fiverr.com/go.
About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services—helping businesses get mission-critical projects done fast and cost-effectively.
From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.
Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com. Follow us on LinkedIn, Instagram, TikTok, and Facebook.
Press Contacts:
Jenny Chang
Samantha Caruso
Tommy Lee
press@fiverr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4fd8e673-e964-4ad2-9cfb-33652b7c8be9
FAQ
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