GameSquare to Host Livestream to Discuss $250 Million Onchain Treasury Strategy

Rhea-AI Summary

GameSquare (NASDAQ: GAME) announced a livestream event on July 29, 2025 to discuss its ambitious $250 million Ethereum treasury strategy. The event will feature CEO Justin Kenna alongside crypto leaders Ryan Zurrer (Dialectic), Robert Leshner (Superstate), and Rhydon Lee (Goff Capital).

The company's strategy aims to generate 8-14% onchain yields through Dialectic's Medici platform, significantly outperforming the 3-4% ETH staking benchmark. GameSquare recently acquired the Cowboy Ape CryptoPunk and plans to implement NFT strategies targeting 6-10% annualized stablecoin returns.

The initiative includes plans for asset tokenization across business lines and represents GameSquare's transformation into a digital-native company, with generated capital being allocated toward additional ETH acquisitions or core growth initiatives.

Positive

• Targeting high yields of 8-14% through ETH strategy, significantly above 3-4% benchmark
• Additional 6-10% potential returns through NFT stablecoin strategy
• Strategic partnership with established crypto leaders and platforms
• Potential value unlock through business asset tokenization

Negative

• Significant exposure to volatile crypto markets through $250M ETH treasury
• High-risk investment in speculative NFT assets like CryptoPunk
• Regulatory uncertainty surrounding crypto and tokenization strategies

Conversation will feature visionary crypto leaders Ryan Zurrer of Dialectic, Robert Leshner of Superstate, and Rhydon Lee of Goff Capital

FRISCO, Texas, July 25, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ: GAME) today announced that it plans to host a livestream on July 29, 2025 at 12:00 p.m. ET, where the top minds in crypto finance will join management to break down GameSquare's differentiated $250 million Ethereum treasury strategy, built to deliver best-in-class, onchain yields of 8–14%.  The livestream will feature Justin Kenna, CEO of GameSquare, alongside Ryan Zurrer, Founder of Dialectic AG, Robert Leshner, CEO of Superstate, and Rhydon Lee of Goff Capital, a collective of the most forward-thinking leaders in decentralized finance.

A link to join the livestream will be available on https://investors.gamesquare.com/overview/default.aspx 

The presentation will cover the Company's recent strategic acquisition of the Cowboy Ape CryptoPunk, how the Company's NFT strategy is designed to target 6–10% annualized stablecoin returns, and how this program complements GameSquare's broader vision to build a scaled, yield-optimized crypto treasury unlike anything in the public markets today. 

GameSquare is also pursuing the tokenization of key assets across its business. Tokenization has the potential to unlock significant value across its multiple business lines, from digital rights to IP monetization. This is the next phase in GameSquare's transformation to a market-leading, fully digital-native company.

Justin Kenna, CEO of GameSquare stated, "We are aggressively scaling a cutting-edge crypto treasury platform designed to outperform traditional strategies. Our goal is to build the most innovative, high-yielding onchain treasury in the public markets. Given the pace we are moving, we want to provide our investors with a front-row seat to what's next."

"At GameSquare, we know how to build with the right people, people who've earned trust in digital-native culture," said Kenna. "That's how we've helped brands enter gaming, and it's how we're approaching crypto, which makes this treasury a natural extension of our core business. It isn't just about yield; it's a way to lead the public markets into a deeper understanding of onchain ecosystems, through the lens of those shaping them."

The livestream comes at a pivotal moment for GameSquare, as the company accelerates its push into crypto with a series of bold, strategic moves. In just a matter of weeks, GameSquare has partnered with Dialectic, announced plans to scale its ETH treasury to $250 million, and acquired the Cowboy Ape, one of the most iconic CryptoPunks in a headline-grabbing deal that underscored the company's belief in the long-term cultural and financial value of digital assets. These decisions aren't isolated plays; they reflect GameSquare's broader commitment to bringing digital-native fluency to public markets, with an approach rooted in culture, credibility, and strategic execution.

At the center of this strategy is a custom ETH-focused yield program built on Dialectic's proprietary platform, Medici. Designed to deliver onchain yields of 8–14%, far above the 3–4% ETH staking benchmark, the platform uses machine learning models, automated optimization, and multi-layered risk controls to generate what many consider the best risk-adjusted returns in decentralized finance. Once fully deployed, GameSquare expects to allocate capital generated from this program toward additional ETH asset acquisitions or reinvestment in the company's core growth initiatives. Next week's livestream will unpack the thinking behind these moves and offer a front-row look at what comes next from one of the most forward-thinking companies in the space.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Statements:

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

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SOURCE GameSquare

FAQ

What is GameSquare's (GAME) new $250 million Ethereum treasury strategy?

GameSquare is implementing a custom ETH-focused yield program using Dialectic's Medici platform, targeting 8-14% onchain yields through machine learning models and automated optimization.

When is GameSquare's (GAME) crypto strategy livestream and who will be presenting?

The livestream is scheduled for July 29, 2025 at 12:00 p.m. ET, featuring CEO Justin Kenna alongside crypto leaders Ryan Zurrer (Dialectic), Robert Leshner (Superstate), and Rhydon Lee (Goff Capital).

What are the expected returns from GameSquare's (GAME) NFT strategy?

GameSquare's NFT strategy is designed to target 6-10% annualized stablecoin returns, complementing their broader crypto treasury initiatives.

How will GameSquare (GAME) use the capital generated from its crypto strategy?

GameSquare plans to allocate generated capital toward additional ETH asset acquisitions or reinvestment in the company's core growth initiatives.

What is GameSquare's (GAME) plan for business tokenization?

GameSquare is pursuing tokenization across multiple business lines, including digital rights and IP monetization, as part of its transformation into a fully digital-native company.