The Boys Bring Hungryboy Hot Sauce To Walmart & Unveil Newest Halloween-Themed Flavor With Online Mystery Activation
Hungryboy has generated over $1 million in revenue since November 2025, with Walmart store expansion planned for early 2027.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
GameSquare (NASDAQ:GAME) announced a deal bringing six Hungryboy hot-sauce flavors from YouTube collective The Boys to Walmart.com. The brand has generated over $1 million in revenue since November 2025. GameSquare plans to expand Hungryboy into Walmart stores in early 2027, following its addition to Albertsons, World Market and Texas-based H-E-B stores.
Overseen by GameSquare's Click Media, the deal accompanies two website-exclusive sauces made with Kings County Distillery: Old Boy Bourbon Barrell BBQ, now available, and Spooky Whiskey BBQ Sauce, launching October 1, 2026. An October online mystery campaign links purchases to new story content. GameSquare, Click and their partners are discussing additional retailers and exploring new products, seasonal collaborations and adjacent food and lifestyle categories.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointHungryboy's Walmart.com deal adds distribution for six flavors.
- Minor pointHungryboy generated over $1 million in revenue since November 2025.
- Minor point. Forward-looking: it has not happened yet and may not happen.GameSquare plans Hungryboy expansion into Walmart stores in early 2027.
- Minor pointHungryboy has added distribution through Albertsons, World Market and H-E-B.
- Minor pointGameSquare and partners are discussing additional retailers and exploring expansion into adjacent food and lifestyle categories.
Negative
- None.
Key Figures
- Hungryboy revenue
- Over $1 million
- Generated since November 2025
- Walmart.com flavors
- 6 flavors
- Going live on Walmart.com
- Planned Walmart store expansion
- Early 2027
- Planned expansion into Walmart stores
- New website-exclusive flavors
- 2 flavors
- Available exclusively on Hungryboy.food
- Spooky Whiskey BBQ Sauce launch
- October 1, 2026
- Scheduled launch date
Key Terms
skus technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
FRISCO, TX / ACCESS Newswire / October 1, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), today announced a new deal for its Hungryboy viral hot-sauce brand from YouTube collective The Boys. Overseen by GameSquare's Click Media, a leading talent management group representing creators and digital influencers, the deal sees six of the brand's top-selling flavors going live on Walmart.com with plans to expand into Walmart stores in early 2027. Hungryboy Hot Sauce has generated over
The addition of Sweet Sting, The Mexorcist, Gut Grenade, Taste Bud Trauma, The Strawberry Donut and the Summer Sauce to Walmart.com comes not long after the brand was added to Albertsons, World Market and the Texas-based H-E-B grocery stores.
"The team at Hungryboy started this business because they were obsessed with hot sauce and figured their audience might be too...and they were right," said Justin Kenna, CEO of GameSquare. "The most frequent question the team gets is where to buy Hungryboy hot-sauce. We've been fortunate to have some amazing partners and now to have Walmart involved is a dream."
The Boys have also announced two new flavors exclusively available on their website Hungryboy.food. Old Boy Bourbon Barrell BBQ (now available) and Spooky Whiskey BBQ Sauce (launching October 1, 2026) are both made in partnership with Kings County Distillery, New York City's oldest, largest, and premier whiskey distillery.
In a unique twist The Boys have launched an alternate reality game around the Spooky Whiskey BBQ Sauce pegged to the "disappearance" of Milky, Hungryboy's mascot, who went missing in the barrel room the night before the last batch was made. Throughout the month of October fans can join the investigation online at Hungryboy.food where sales will unlock a new part of the mystery.
"It's a big moment when the thing you made in your kitchen becomes something anyone in America can order. So to thank our audience we wanted to do something a little different and make them feel more involved because our brand is their brand," said The Boys. "This type of roll-out is something special and unique and where sales literally unlock the story. Every purchase is a clue and it's actual Halloween content that isn't just orange packaging."
With more than 93 million collective followers, The Boys are one of YouTube's biggest comedy groups and GameSquare, Click and their partners are in discussions with additional retailers and exploring new SKUs, seasonal collaborations, and co-branded activations that extend the Hungryboy brand into adjacent food and lifestyle categories.
For more information, visit hungryboy.food
Hungryboy Instagram: @hungryboyfoods
The Boys Instagram: @yeptheboys
The Boys YouTube: @yeptheboys
About Click Management
Click Management is a leading talent management company representing creators and digital influencers. Founded by Grace Watkins, Emma Barnes and Elliott Watkins, Click has established itself as a global leader in digital talent management, and a trusted partner for talent and brands alike, helping creators grow their businesses and connecting them with world-class opportunities.
For more information, visit www.clickmedia.group.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit www.gamesquare.com.
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When will GameSquare's Hungryboy hot sauce be available at Walmart?
Six Hungryboy flavors are going live on Walmart.com, with expansion into Walmart stores planned for early 2027.
How much revenue has GameSquare's Hungryboy hot-sauce brand generated?
Hungryboy has generated over $1 million in revenue since November 2025.