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GCL’s Publishing Arm 4Divinity Announces ADATA’s XPG as Premier Sponsor at gamescom 2026

GCL Global Holdings (Nasdaq: GCL) announced that its publishing subsidiary 4Divinity has selected ADATA’s gaming brand XPG as Premier Sponsor of its gamescom 2026 showcase in Cologne, running August 26–30, 2026 across three halls.

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GCL Global Holdings (Nasdaq: GCL) announced that its publishing subsidiary 4Divinity has selected ADATA’s gaming brand XPG as Premier Sponsor of its gamescom 2026 showcase in Cologne, running August 26–30, 2026 across three halls.

The partnership marks XPG’s gamescom debut and aligns GCL’s content-focused publishing strategy with XPG’s gaming hardware and esports presence. XPG products and full rigs will feature throughout 4Divinity’s consumer and business areas, with prize activities, post-event campaigns, and free digital game key offers promoted across both brands’ channels.

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Positive

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Negative

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Argus Aug 25 session
+53.51% close to close Open Argus
Details

Market reaction after gamescom 2026 partnership: GCLWW +53.51% in the Aug 25 session

In the Aug 25 session, GCLWW gained 53.51%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock surged +53.5% in the session following this news. Historical event news_id 1062234 recorde...
Analysis

The stock surged +53.5% in the session following this news. Historical event news_id 1062234 recorded a 33.33% 24-hour reaction. Against that precedent, this sponsorship would be assessed alongside GCL’s publishing announcements; the platform record also shows divergence across comparable news, leaving commercial execution as a risk.

Key Figures

Showcase dates: August 26–30, 2026 Showcase halls: three halls Showcase titles with XPG products: four of six titles +2 more
Showcase dates
August 26–30, 2026
gamescom 2026 showcase
Showcase halls
three halls
4Divinity gamescom 2026 footprint
Showcase titles with XPG products
four of six titles
consumer show floor
Featured chassis
three chassis
XPG products led by European best-selling models
Expected press attendance
more than 200 members
media, creator and partner appointments

Historical Context

5 past events · Latest: Jun 30
5 events
  1. Jun 30

    Publishing rights

    24h Move
    -2.2%

    Exclusive worldwide publishing rights for a debut Souls-like FPS

  2. Jun 18

    Publishing rights

    24h Move
    -2.7%

    Exclusive worldwide publishing and distribution rights for wuxia action-RPG

  3. May 26

    Game launch

    24h Move
    +33.3%

    Global Version 1.0 release across PC and console platforms

  4. May 19

    Strategic investment

    24h Move
    -10.6%

    Additional ADATA strategic investment supporting 4Divinity’s expansion

  5. Mar 23

    Nasdaq deficiency notice

    24h Move
    +15.6%

    Nasdaq notice cited minimum bid-price requirement failure

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

original ip
1 terms
original ip technical
"a publisher building a global portfolio of original IP"
Original IP means intellectual property—like inventions, creative works, brands or software—first created and owned by a company rather than licensed from someone else. For investors it matters because original IP can act like a proprietary recipe or patented invention that helps a business stand out, earn royalties or defend market share, and therefore can influence future revenue, profit margins and the company’s valuation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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XPG PR Image
Come See Us At gamescom 2026

SINGAPORE, Aug. 25, 2026 (GLOBE NEWSWIRE) -- GCL Global Holdings Ltd (Nasdaq: GCL) (“GCL” or the “Company”), a leading provider of games and entertainment, today announced that its publishing subsidiary, 4Divinity Pte. Ltd. (“4Divinity”), is collaborating with XPG – XTREME PERFORMANCE GEAR, the gaming brand of ADATA at gamescom 2026. XPG will be the Premier Sponsor of 4Divinity’s gamescom 2026 showcase, which will run August 26 to 30 across three halls in Cologne.

The sponsorship marks XPG’s gamescom debut and pairs two businesses approaching the same audience from opposite ends of the industry: a publisher building a global portfolio of original IP and a hardware brand rooted in the gaming and esports community. It also reflects the broader GCL vision to unite content and hardware within a single ecosystem.

“gamescom is one of the defining stages for the global gaming industry, and the XPG partnership spotlights the strength of GCL’s integrated model for that audience," said Sebastian Toke, Group CEO of GCL. "By bringing XPG’s expertise in gaming hardware and esports together with 4Divinity’s growing portfolio of original IP, we’re creating a more connected experience for players, partners, and the broader gaming community. This is exactly the kind of cross-platform opportunity our business model is designed to enable.”

At gamescom

XPG's presence runs the length of 4Divinity's footprint at gamescom. On the consumer show floor, XPG products will appear alongside four of the six showcase titles, led by three of the brand's best-selling chassis in Europe: the INVADER X BTF, STARKER AIR BTF and VALOR AIR PLUS. In the business area, dedicated display cases and peripherals sit alongside the publisher's meeting space, including the show debut of XPG mousepads featuring XPG brand ambassadors. A full XPG rig also runs in 4Divinity's presentation room, where the publisher hosts media, creator and partner appointments with more than 200 members of the world's press expected during the week.

For players

Visitors can earn points through activities at the 4Divinity booth for the chance to win exclusive XPG hardware prizes. A joint post-event online campaign will run across both brands' channels, offering free digital game keys for newly released titles. Updates via XPG's official channel, @xpg_global.

Where to find us

Dates: August 26–30, 2026

Business Centre: Hall 4.2, Booth C011-D018

Consumer Showfloor: Hall 7.1, Booth B021-C020 and Hall 6.1, Booth A030

About GCL Global Holdings

GCL Global Holdings Ltd. (“GCL”) is a holding company incorporated in the Cayman Islands (GCL together with its subsidiaries, the “GCL Group”).  Through its operating subsidiaries, GCL Group unites people through its ecosystem of content and hardware in games and entertainment, enabling creators to deliver engaging experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market.

Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content as well as multimedia peripherals to bridge cultures and reach a global audience by introducing Asian-developed IP across consoles and PCs. Learn more at https://www.gclglobalholdings.com/

About 4Divinity

4Divinity is a digital and retail games publishing company and an indirect majority-owned subsidiary of GCL, focused on bringing exciting game content from around the world to Asia and introducing Asian content to a global market. Along with its sister company, Epicsoft Asia, 4Divinity is partnering with publishers and development studios to introduce brand-new IP to the region. https://www.4divinity.com/

Forward-Looking Statements

This press release includes “forward-looking statements” made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, and may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements may also include, but are not limited to, statements regarding projections, estimates and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the estimated implied enterprise value of GCL, GCL’s ability to scale and grow its business, the advantages and expected growth of GCL, and GCL’s ability to source and retain creative talent and publish games.  These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of GCL’s management and are not predictions of actual performance.

These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by these forward-looking statements. Although GCL believes that it has a reasonable basis for each forward-looking statement contained in this press release, GCL cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. In addition, there are risks and uncertainties described in GCL’s annual report on Form 20-F for the fiscal year ended March 31, 2026, and other documents filed by GCL from time to time with the SEC. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. GCL cannot assure you that the forward-looking statements in this press release will prove to be accurate. There may be additional risks that GCL presently knows or that GCL currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. The forward-looking statements in this press release represent the views of GCL as of the date of this press release. Subsequent events and developments may cause those views to change. However, while GCL may update these forward-looking statements in the future, there is no current intention to do so, except to the extent required by applicable law. You should, therefore, not rely on these forward-looking statements as representing the views of GCL as of any date subsequent to the date of this press release. Except as may be required by law, GCL does not undertake any duty to update these forward-looking statements.

GCL Investor Relations:

Crocker Coulson
crocker.coulson@aumadvisors.com
(646) 652-7185

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/89d66bea-305c-4b20-bc64-bdf5033eb9a0


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did GCL (Nasdaq: GCL) announce about ADATA’s XPG at gamescom 2026?

GCL announced that ADATA’s XPG will be the Premier Sponsor of 4Divinity’s gamescom 2026 showcase. According to GCL, the sponsorship covers consumer and business areas, integrating XPG hardware with 4Divinity’s game lineup and joint post-event digital campaigns.

When and where will 4Divinity and XPG appear together at gamescom 2026?

4Divinity and XPG will appear together at gamescom 2026 from August 26–30, 2026 in Cologne. According to GCL, they will be in Business Centre Hall 4.2 and Consumer Showfloor Halls 7.1 and 6.1 with integrated hardware and game showcases.

How is XPG involved in 4Divinity’s consumer and business booths at gamescom 2026?

XPG hardware will be integrated into both consumer and business booths. According to GCL, three XPG chassis will feature alongside four showcase titles, while dedicated display cases, peripherals, mousepads, and a full XPG rig support meetings and presentations in the business area.

What activities and rewards will visitors find at GCL’s 4Divinity booth with XPG at gamescom 2026?

Visitors can earn points by joining activities at the 4Divinity booth for chances to win XPG hardware. According to GCL, a joint post-event online campaign across both brands’ channels will also offer free digital game keys for newly released titles.

Why is the XPG sponsorship at gamescom 2026 important for GCL shareholders (GCL)?

The sponsorship connects GCL’s publishing arm with a recognized gaming hardware brand at a major industry event. According to GCL, it reflects the company’s strategy to unite game content and hardware within one ecosystem, targeting global and Asian gaming audiences.

Is gamescom 2026 the first appearance for XPG as a sponsor with 4Divinity?

Yes, this event marks XPG’s gamescom debut as Premier Sponsor with 4Divinity. According to GCL, the collaboration brings together XPG’s hardware and esports focus with 4Divinity’s portfolio of original IP to create a more connected player and partner experience.

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