Avast Helps Families Flip the Script on Safety with the Safe Tech Talk
Avast, a consumer Cyber Safety brand of Gen (NASDAQ: GEN), has revealed concerning statistics about cybercrime affecting older adults. According to their Safe Tech Report, 59% of older loved ones have fallen victim to cybercrime, with over 80% of cybercrime originating from scams and social engineering.
The report highlights that while 84% of adults have warned their older relatives about risky online behavior, only 53% heeded the advice. Notably, 47% of older adults still write passwords on paper. To address these challenges, Avast has introduced new resources and tools, promoting the "Safe Tech Talk" initiative with five best practices focusing on password security, scam awareness, and protective measures.
[ "Launch of new cybersecurity resources and tools to protect older adults", "Comprehensive educational initiative with practical safety guidelines", "Integration of Avast Scam Guardian and Secure Browser solutions for enhanced protection" ]Avast, un marchio di Cyber Safety per i consumatori di Gen (NASDAQ: GEN), ha rivelato dati preoccupanti riguardo al crimine informatico che colpisce gli anziani. Secondo il loro Safe Tech Report, il 59% degli anziani è stato vittima di crimini informatici, con oltre l'80% degli attacchi derivanti da truffe e social engineering.
Il rapporto evidenzia che, sebbene l'84% degli adulti abbia avvertito i propri parenti anziani sui rischi online, solo il 53% ha seguito questi consigli. È importante notare che il 47% degli anziani ancora annota le password su carta. Per affrontare queste sfide, Avast ha lanciato nuove risorse e strumenti, promuovendo l'iniziativa "Safe Tech Talk" con cinque buone pratiche focalizzate sulla sicurezza delle password, la consapevolezza delle truffe e le misure di protezione.
Avast, una marca de Ciberseguridad para consumidores de Gen (NASDAQ: GEN), ha revelado estadísticas preocupantes sobre el ciberdelito que afecta a los adultos mayores. Según su Informe Safe Tech, el 59% de los adultos mayores han sido víctimas de ciberdelitos, con más del 80% de los ataques originados por estafas e ingeniería social.
El informe destaca que, aunque el 84% de los adultos han advertido a sus familiares mayores sobre comportamientos riesgosos en línea, solo el 53% siguió estos consejos. Cabe destacar que el 47% de los adultos mayores todavía escriben sus contraseñas en papel. Para abordar estos desafíos, Avast ha introducido nuevos recursos y herramientas, promoviendo la iniciativa "Safe Tech Talk" con cinco mejores prácticas centradas en la seguridad de contraseñas, la conciencia sobre estafas y medidas de protección.
Avast는 Gen (NASDAQ: GEN)의 소비자 사이버 안전 브랜드로서, 노인들을 대상으로 한 사이버 범죄에 관한 우려스러운 통계를 발표했습니다. Safe Tech 보고서에 따르면 59%의 노인들이 사이버 범죄의 피해자가 되었으며, 80% 이상이 사기 및 사회 공학에서 비롯된 범죄입니다.
보고서는 성인의 84%가 노인 친척들에게 온라인 위험 행동에 대해 경고했지만, 53%만이 그 조언을 따랐다고 강조합니다. 특히 노인 중 47%가 여전히 비밀번호를 종이에 적어둔다고 합니다. 이러한 문제를 해결하기 위해 Avast는 새로운 자원과 도구를 도입했으며, 비밀번호 보안, 사기 인식 및 보호 조치를 중심으로 다섯 가지 모범 사례를 제시하는 "Safe Tech Talk" 이니셔티브를 홍보하고 있습니다.
Avast, une marque de cybersécurité grand public de Gen (NASDAQ: GEN), a révélé des statistiques préoccupantes concernant la cybercriminalité touchant les personnes âgées. Selon leur Safe Tech Report, 59% des personnes âgées ont été victimes de cybercriminalité, avec plus de 80% des cyberattaques provenant d'escroqueries et d'ingénierie sociale.
Le rapport souligne que, bien que 84% des adultes aient averti leurs proches âgés des comportements risqués en ligne, seulement 53% ont suivi ces conseils. Il est notable que 47% des personnes âgées écrivent encore leurs mots de passe sur papier. Pour relever ces défis, Avast a lancé de nouvelles ressources et outils, promouvant l'initiative "Safe Tech Talk" avec cinq bonnes pratiques axées sur la sécurité des mots de passe, la sensibilisation aux escroqueries et les mesures de protection.
Avast, eine Verbrauchermarke für Cybersicherheit von Gen (NASDAQ: GEN), hat besorgniserregende Statistiken über Cyberkriminalität bei älteren Menschen veröffentlicht. Laut ihrem Safe Tech Report sind 59% der älteren Angehörigen Opfer von Cyberkriminalität geworden, wobei über 80% der Cyberkriminalität aus Betrug und Social Engineering stammen.
Der Bericht hebt hervor, dass zwar 84% der Erwachsenen ihre älteren Verwandten vor riskantem Online-Verhalten gewarnt haben, aber nur 53% diesen Rat befolgten. Bemerkenswert ist, dass 47% der älteren Erwachsenen immer noch Passwörter auf Papier notieren. Um diesen Herausforderungen zu begegnen, hat Avast neue Ressourcen und Werkzeuge eingeführt und fördert die Initiative "Safe Tech Talk" mit fünf Best Practices, die sich auf Passwortsicherheit, Betrugsbewusstsein und Schutzmaßnahmen konzentrieren.
- None.
- 59% of older adults have already fallen victim to cybercrime
- 47% of older adults still use unsafe password practices
- Only 53% of warned individuals changed their risky online behavior
Families urged to prioritize Cyber Safety education as over half of older loved ones have fallen victim to cybercrime
If your parents still think "phishing" happens on a lake, it might be time for the talk. You had "the talk" once - as the awkward teen on the receiving end. Now it's your turn to lead it, and this time, it's for your parents and it's about staying safe online. But Gen Z and Millennials have their work cut out for them. The role reversal of talking with parents and grandparents about safety can pose a challenge.
The Avast Safe Tech Report reveals
"Technology moves fast and we often focus on its impact on younger generations, but we can't ignore how it affects our parents and grandparents, too," said Leyla Bilge, Global Head of Scam Research for Avast. "Think of the safety guidance you would get on a flight – put on your own oxygen mask before helping others. The same applies to Cyber Safety: learn the tips and then you can help family and friends. Even a single conversation could make a big difference."
"Like many of us, I've seen firsthand how easily a loved one can be misled by a convincing scam," said Jorij Abraham, Managing Director, Global Anti-Scam Alliance. "Empowering families to talk openly about online safety is essential. We need to make sure our parents and grandparents feel supported, not ashamed, when it comes to digital security."
To take control of your Cyber Safety together with your loved ones, Avast experts encourage having the Safe Tech Talk and focusing on these top five best practices:
Have the Safe Tech Talk
- Learn Cyber Safety best practices and share them with your loved ones.
- If you receive scam messages, texts, or calls, warn friends and family and share the examples to spark a conversation about safety.
- Offer support and help with safeguarding their devices, personal information and finances.
- You can put up this printable flyer with more safety tips in the home office or wherever your loved ones are sure to see the reminders.
Practice Safe Tech
- Strengthen Password Habits: Use long, unique passwords for each account – at least 15-20 characters with a mix of lowercase and uppercase letters, numbers and symbols. Avoid personal information and consider using a password manager, such as Norton Password Manager.
- Spot the Red Flags: Be cautious with unsolicited emails, texts or calls claiming to be from banks, Medicare or tech support. Scams often create a false sense of urgency to trigger quick action.
- Know the Common Scams: Become familiar with the top scams targeting older adults, such as phishing, tech support hoaxes, romance scams, fake invoice scams, fake software updates and Medicare fraud.
- Set Up Smart Safety Tools: Protect phones, computers and tablets with security software that includes scam protection, such as Avast with Scam Guardian, and use a secure browser such as Avast Secure Browser. Keep devices and apps updated.
- Make Cyber Safety a Team Effort: Create a "phone-a-friend" plan and run things by someone you trust if you're in doubt about whether a message or request is legitimate.
Just like locking your doors or testing your smoke alarms, Cyber Safety can become part of the routine. Make it a family priority by being a trusted source for guidance and remind your loved ones – there's no such thing as a silly question when it comes to staying safe online, only missed chances to protect yourself. To explore the full findings from the 2025 Avast Safe Tech Report and get practical advice to kickstart your own Safe Tech Talk, please visit blog.avast.com/fighting-scams-together or read the full report and more at https://newsroom.gendigital.com/Avast-Safe-Tech-Report.
About The Avast Safe Tech Report
The study was conducted online within
About Avast
Avast is a leader in digital security and privacy, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands, including Norton, Avast, LifeLock and MoneyLion. Avast protects hundreds of millions of users from online threats, for Mobile, PC or Mac, and is top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE Labs and others. Avast is a member of the Coalition Against Stalkerware, No More Ransom and Internet Watch Foundation. Learn more at Avast.com.
Jenna Torluemke | Courtney Rowles |
Gen | Edelman for Gen |
View original content to download multimedia:https://www.prnewswire.com/news-releases/avast-helps-families-flip-the-script-on-safety-with-the-safe-tech-talk-302499807.html
SOURCE Gen Digital Inc.
FAQ
What percentage of older adults have fallen victim to cybercrime according to Avast's 2025 report?
What are the key features of Gen's (GEN) Safe Tech Talk initiative in 2025?
How many older adults follow cybersecurity warnings from family members?
What percentage of cybercrime comes from scams according to Avast's 2025 report?
How many older adults still write passwords on paper in 2025?
