New LifeLock Scan Tool Reveals Our Data is 'Out of Control'

Rhea-AI Summary

LifeLock, part of Gen™ (NASDAQ: GEN), has launched the 'Out of Control' campaign and the Personal Data Exposure Scan to raise awareness about identity theft risks. The free scan tool reveals how individuals' personal information is exposed in public places, helping them understand their vulnerability to identity theft. LifeLock's General Manager, Ian Bednowitz, emphasizes that even cautious individuals can be at risk due to everyday information sharing scenarios.

The campaign includes a live event at The Grove shopping center in Los Angeles on August 17, featuring internet personality Justin Glaze. Attendees can experience the scan in a holographic Control Room. With nearly 1 in 4 consumers having been victims of identity theft, LifeLock aims to provide an extra layer of protection and restore identities if theft occurs.

Positive

• Launch of innovative Personal Data Exposure Scan tool
• Free tool to help consumers understand their identity theft risk
• Marketing campaign to raise awareness about data protection
• Live event at The Grove shopping center to promote the new tool

Negative

• None.

LifeLock 'Out of Control' Campaign and Free Personal Data Exposure Scan Inspire Light-Bulb Moments for Consumers to Protect Their Personal Information

TEMPE, Ariz. and PRAGUE, Aug. 6, 2024 /PRNewswire/ -- In an age where providing personal information to the people and businesses you interact with has become second nature, protecting that information can quickly spiral far beyond your control. Today, LifeLock, the leader in identity theft protection in the U.S., and part of Gen™ (NASDAQ: GEN), is launching the "Out of Control" campaign and the Personal Data Exposure Scan to increase awareness that even the most safety-conscious person may be more at risk of identity theft than they realize – and it's time to reclaim control.

"In our daily lives, we are often asked to provide our personal information and simply trust those handling it will keep it safe. Unfortunately, they often fall short, and our date of birth, address or even Social Security Number can easily wind up in the wrong hands," said Ian Bednowitz, LifeLock General Manager at Gen. "Think about all the information you give at the dentist or doctor's office, who often have outdated systems, or the number of shopping sites that have your credit card details – these everyday scenarios open us up to risks, regardless of how cautious we are. Our 'Out of Control' campaign is a call to action to take back control and protect your identity."

LifeLock is empowering people with the Personal Data Exposure Scan, a free, innovative new tool that combs through millions of data points to identify all the public places where an individual's private information appears to help people understand their true risk of losing money to identity theft. To use the Scan, visit LifeLock.com/ExposureScan, enter your email and click "scan now" to see a report card that highlights exposure of your Social Security Number, home title, address, driver's license, car title and more.

You can try the Personal Data Exposure Scan live at The Grove shopping center in Los Angeles on August 17 with LifeLock and internet personality and reality-star, Justin Glaze. Attendees will have the chance to enter the LifeLock Control Room and see themselves as a hologram when they do a scan and see what personal data is exposed, while their live reaction is projected as a 3D hologram outside. Luckily, if it turns out their data is 'Out of Control,' there's no better place to reclaim it than in The Control Room.

With nearly 1 in 4 consumers having been victims of identity theft, it's clear traditional methods of safeguarding personal information are no longer enough. LifeLock provides an extra layer of confidence and trust on top of what you're already doing to stay secure, helping you see the problem from all dimensions and take proactive action to protect yourself from identity theft. If you are a victim of identity theft, LifeLock restores your identity, guaranteed.* 

To learn more about the campaign, visit the LifeLock blog.

About LifeLock
LifeLock is the leader in identity theft protection in the U.S., and part of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Millions of customers trust LifeLock to help protect their identities. LifeLock detects and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. All LifeLock members also have coverage through the LifeLock Million Dollar Protection™ Package which provides additional coverage for stolen funds and lawyer and expert support. Learn more at LifeLock.com.

No one can prevent all cybercrime or prevent all identity theft. LifeLock does not monitor all transactions at all businesses.

*Guarantee is limited to identity theft that occurs while a customer has a LifeLock plan with identity theft restoration. Other terms and restrictions apply. See LifeLock.com/Guarantee for complete details.

Jenna Torluemke	Courtney Rowles
Gen	Edelman for Gen
press@GenDigital.com	Courtney.Rowles@Edelman.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-lifelock-scan-tool-reveals-our-data-is-out-of-control-302215175.html

SOURCE Gen Digital Inc.

FAQ

What is LifeLock's new 'Out of Control' campaign about?

LifeLock's 'Out of Control' campaign aims to raise awareness about the risks of identity theft and promote their new Personal Data Exposure Scan tool, which helps individuals understand how their personal information is exposed in public places.

How does the LifeLock Personal Data Exposure Scan work?

The Personal Data Exposure Scan is a free tool that combs through millions of data points to identify public places where an individual's private information appears, providing a report card that highlights exposure of Social Security Number, home title, address, driver's license, and car title.

When and where is LifeLock hosting a live event for their new campaign?

LifeLock is hosting a live event for their 'Out of Control' campaign on August 17, 2024, at The Grove shopping center in Los Angeles, featuring internet personality Justin Glaze and a holographic Control Room experience.

What percentage of consumers have been victims of identity theft according to LifeLock?

According to LifeLock, nearly 1 in 4 consumers (approximately 25%) have been victims of identity theft, highlighting the need for additional protection measures.