Norton Introduces Small Business Premium for Powerful, Easy-to-Use Business-Grade Security

Rhea-AI Summary

Norton, a Gen™ brand, has launched Norton Small Business Premium, a comprehensive cybersecurity solution designed for small businesses and entrepreneurs. The service includes 24/7 Business Tech Support, Financial Monitoring, Social Media Monitoring, and Device Security features. According to company data, 56% of small business owners report cybersecurity threats impacting their business.

The solution offers real-time antivirus protection, secure VPN, password manager, cloud backup, and performance enhancements. Available for Windows, Mac, Android, and iOS devices, plans start at $299.99/year for 6, 10, or 20-device coverage.

Positive

• Launch of new comprehensive cybersecurity product targeting small business market segment
• Expansion of service portfolio with premium features including 24/7 tech support
• Multiple device coverage options (6, 10, or 20 devices) providing flexibility for different business sizes

Negative

• None.

Insights

Tech Security Analyst

The launch of Norton Small Business Premium represents a strategic move into the underserved SMB cybersecurity market. While the $299.99 annual pricing point is competitive, the real value proposition lies in the bundled 24/7 IT support and comprehensive feature set targeting key vulnerability areas for small businesses.

The inclusion of financial monitoring and social media protection addresses critical gaps in traditional SMB security solutions. However, the impact on Gen's revenue will likely be modest initially, as enterprise adoption cycles typically span 12-18 months. The product's success will depend heavily on channel partner distribution and the effectiveness of its simplified deployment model in penetrating the price-sensitive SMB segment.

Norton Small Business Premium helps keep business data, online activities, and finances safe from modern cyberthreats and includes 24/7 IT support

TEMPE, Ariz. and PRAGUE, Nov. 21, 2024 /PRNewswire/ -- Norton, a leading Cyber Safety brand of Gen™ (NASDAQ: GEN), has launched the new Norton Small Business Premium, an all-in-one, easy-to-use cybersecurity plan specifically designed for entrepreneurs and small businesses. In addition to powerful device security, Norton Small Business Premium features 24/7 Business Tech Support, Financial Monitoring, Social Media Monitoring and more.

"More than half (56%)* of small business owners report that cybersecurity threats impact their business. Unfortunately, not enough of these entrepreneurs and small businesses have cybersecurity in place, often due to their cost and complexity," said Leena Elias, Chief Product Officer at Gen. "Norton Small Business Premium not only takes the work out of securing your business, we also help when other IT issues crop up."

Cybersecurity is crucial for businesses to protect their sensitive data, networks, and digital assets from cyberthreats that can lead to unauthorized access to company networks, data breaches, financial losses, and reputation damage. To help protect businesses where they need it most, Norton Small Business Premium includes features such as:

• 24/7 Business Tech Support: Subscriptions include access to Norton experts five time as year. These experts are available 24/7 for remote IT support on your devices, network, and software.
• Financial Monitoring: Get alerts so you can act quickly if we detect suspicious transactions on your company's bank accounts.   
• Social Media Monitoring: Prevent your business social media profiles from being taken over by regularly monitoring for suspicious activities on your accounts. 
• Device Security: Real-time antivirus helps protect your devices, and our firewall* helps block cybercriminals from accessing your network.
• Secure VPN: Work online and access websites more safely at home or on the go with bank-grade VPN encryption.
• Additional features include Password Manager, Cloud Backup, performance enhancements and more.

Norton Small Business Premium doesn't require an IT specialist or cybersecurity knowledge to use. It's easy to install and runs seamlessly in the background on Windows, Mac, Android, and iOS, allowing you to focus on your business without slowing down operations. 

Norton recommends 10 tips for small business Cyber Safety:

1. Learn to spot signs of phishing and teach your employees
2. Only click links or download attachments from known sources
3. Avoid sharing personal information or private company data over email
4. Always keep your operating system, applications, and drivers up-to-date
5. Make sure your WiFi network is protected with a strong password
6. Regularly back up your data
7. Require employees to use a VPN when doing company work on a public WiFi network (think airports and coffee shops)
8. Always use multi-factor-authentication for an extra layer of protection
9. Don't neglect mobile devices – make sure they are password protected and use security software
10. Invest in a cybersecurity solution such as Norton Small Business Premium

Norton Small Business Premium is available now with prices starting at $299.99/year with options for 6, 10 or 20-device plans. For more information, please visit norton.com/products/small-business.

About Norton 
Norton is a leading Cyber Safety brand of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through its family of trusted consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at Norton.com and GenDigital.com.

*Bank of America, Small Business Owner's Report, 2023  

Brittany Posey	Alison Dwiggins
Gen	Edelman for Gen
Press@GenDigital.com	Alison.Dwiggins@edelman.com

 

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SOURCE Norton

FAQ

What is the price of Norton Small Business Premium (GEN) launched in November 2023?

Norton Small Business Premium starts at $299.99/year with options for 6, 10 or 20-device plans.

What key features are included in Norton Small Business Premium's new service?

The service includes 24/7 Business Tech Support, Financial Monitoring, Social Media Monitoring, Device Security, Secure VPN, Password Manager, and Cloud Backup.

What operating systems are compatible with Norton Small Business Premium?

Norton Small Business Premium is compatible with Windows, Mac, Android, and iOS operating systems.

How many times per year can users access Norton's 24/7 Business Tech Support?

Subscribers can access Norton experts five times per year for remote IT support on devices, network, and software.