Giftify Deploys Enterprise AI Solutions Driving Operational Excellence and Innovation

Rhea-AI Summary

Giftify (NASDAQ: GIFT) has announced the successful enterprise-wide deployment of artificial intelligence solutions across its operations. The implementation has shown significant improvements in operational efficiency and cost reduction while building a foundation for enhanced customer engagement and growth.

The company's AI implementation has delivered notable results in multiple areas: Marketing and Sales teams have achieved optimized email and social media campaigns with improved ROI and reduced costs, while AI-driven sales outreach has enhanced customer relationship management and conversion rates. The company's AI-powered customer service platform has demonstrated a 40% reduction in response times, 20% decrease in support-related email volume, along with measurable improvements in customer satisfaction metrics and team productivity.

Positive

• 40% reduction in customer service response times
• 20% decrease in support-related email volume
• Improved ROI on marketing campaigns with reduced operational costs
• Enhanced conversion rates in sales
• Increased operational efficiency and resource allocation

Negative

• None.

News Market Reaction

+15.50%

1 alert

+15.50% News Effect

On the day this news was published, GIFT gained 15.50%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Strategic AI implementation delivers measurable revenue and efficiency gains

SCHAUMBURG, IL, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced the successful enterprise-wide deployment of artificial intelligence (AI) solutions. Initial results from this deployment demonstrate substantial operational efficiencies and cost reductions, while establishing a scalable foundation for enhanced customer engagement and sustainable growth.

The Company’s Marketing and Sales teams have implemented advanced AI models, resulting in optimized email and social media marketing campaigns delivering improved ROI at reduced operational costs. The AI-driven sales outreach has strengthened customer relationship management leading to increased conversion rates, and improved operational efficiency.

The Company's proprietary AI-powered customer service platform has achieved:

• 40% reduction in response times
• 20% decrease in support-related email volume
• Measurable improvements in customer satisfaction metrics
• Enhanced team productivity and resource allocation

"Our strategic AI implementation represents a fundamental advancement in our operational capabilities," said Ketan Thakker, CEO of Giftify, Inc. “These solutions are delivering measurable improvements in efficiency and customer engagement, positioning us to create sustained value for our users, partners, and shareholders."

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.

For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.

Forward-Looking Statements

Press Releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability identify a suitable business model for the corporation.

Investors Contacts:
IR@giftifyinc.com

FAQ

What operational improvements has Giftify (GIFT) achieved with its AI implementation?

Giftify has achieved a 40% reduction in response times, 20% decrease in support-related email volume, improved marketing ROI, enhanced conversion rates, and better operational efficiency through its AI implementation.

How has AI deployment affected Giftify's (GIFT) customer service metrics?

Giftify's AI-powered customer service platform has reduced response times by 40%, decreased support-related email volume by 20%, and improved customer satisfaction metrics.

What impact has AI had on Giftify's (GIFT) marketing and sales operations?

AI has optimized Giftify's email and social media marketing campaigns, delivering improved ROI at reduced operational costs, while strengthening customer relationship management and increasing conversion rates.

How is Giftify (GIFT) using AI to enhance customer engagement?

Giftify is using AI for optimized marketing campaigns, improved customer service response times, and enhanced customer relationship management, leading to better customer satisfaction metrics.