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Giftify, Inc. Highlights 2025 Strategic Growth Initiatives for Restaurant.com

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Giftify (NASDAQ: GIFT), owner of CardCash.com and Restaurant.com, has announced strategic growth initiatives for Restaurant.com, the nation's largest restaurant-focused digital deals platform. The company operates across 184,000 restaurants and retailers, connecting digital consumers, businesses, and communities through dining, retail, and entertainment deals.

Key strategic priorities include: accelerating platform synergies between Restaurant.com and CardCash.com, re-activating past registered users, expanding restaurant networks, increasing platform activity, and ramping up Corporate Incentives programs. CFO Steve Handy highlighted that Restaurant.com previously generated over $50 million in annual revenue and had 10 million registered users under prior management. The company is currently expanding its sales and marketing team to grow its business-to-consumer Corporate Incentives program, which includes initiatives like local car dealerships offering restaurant discounts for test drives.

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Positive

  • Historical success with $50 million annual revenue and 10 million registered users database
  • Large existing network of 184,000 restaurants and retailers
  • Expanding sales and marketing team for growth
  • Proven success in Corporate Incentives campaign model

Negative

  • Current revenue significantly below historical peak of $50 million
  • Reliance on reactivating old user base rather than new user acquisition

News Market Reaction

+0.01%
1 alert
+0.01% News Effect

On the day this news was published, GIFT gained 0.01%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

SCHAUMBURG, IL, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of leading digital platforms, CardCash.com and Restaurant.com, with a focus on incentives and rewards in retail, dining and entertainment experiences, is pleased to provide the following strategic growth initiatives for Restaurant.com, the nation’s largest restaurant-focused digital deals brand.

Restaurant.com and its Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal.

Giftify has identified the following strategic priorities to accelerate growth at Restaurant.com and enhance shareholder value:

  • Accelerate platform synergies between Restaurant.com and CardCash.com
  • Re-invigorate and re-activated past registered users
  • Hiring additional sales and marketing people
  • Further expand network of restaurants
  • Increase activity of existing restaurants on the platform
  • Initiate strategic partnerships to expand network of restaurants and increase activity of existing restaurants on the platform
  • Ramp Corporate Incentives programs
  • Enhance user engagement via personalized deal recommendations

Steve Handy, Chief Financial Officer of Giftify, Inc., commented, “One of the reasons that attracted me to join the Company as CFO in 2024 is the enormous opportunity with Restaurant.com. In its heyday under prior management, Restaurant.com generated north of $50 million in annual revenue and had a database of 10 million registered users. A major part of our go forward plan is to re-activate that user base.”

Handy, continued, “Our team is focused on the expansion of the Corporate Incentives segment of Restaurant.com. We have proved this model continuously with a highly successful campaign for number of companies. We are in the midst of hiring additional sales and marketing people who will concentrate on growing this business-to-consumer Corporate Incentives program. Think of a local car dealership offering $10 discount to a local restaurant via Restaurant.com for a consumer taking a test drive of a car. We think there is a huge opportunity to accelerate the growth of Restaurant.com.”

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.

For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.

Forward-Looking Statements

Press Releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although RDE, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, RDE, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability identify a suitable business model for the corporation.

Investors Contacts:
IR@giftifyinc.com


FAQ

What are Giftify's (GIFT) main strategic initiatives for Restaurant.com in 2025?

Giftify's strategic initiatives include accelerating platform synergies with CardCash.com, re-activating past users, expanding restaurant networks, increasing platform activity, and growing Corporate Incentives programs.

How many restaurants and retailers are currently in Restaurant.com's network?

Restaurant.com's network includes over 184,000 restaurants and retailers nationwide.

What was Restaurant.com's historical peak revenue before Giftify (GIFT) ownership?

Under prior management, Restaurant.com generated over $50 million in annual revenue and had a database of 10 million registered users.

How is Giftify (GIFT) planning to grow its Corporate Incentives program?

Giftify is hiring additional sales and marketing personnel to expand the business-to-consumer Corporate Incentives program, which includes partnerships like car dealerships offering restaurant discounts for test drives.
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