DKNY Unveils Fall 2024 Campaign Featuring Kaia Gerber, Celebrating the Stories of New York City

Rhea-AI Summary

DKNY unveils its Fall 2024 campaign featuring Kaia Gerber as the global face for the second season. The campaign, photographed by Mikael Jansson and styled by Alastair McKimm, celebrates New York City's creative energy and iconic literature. Set against the city's backdrop, it incorporates quotes from famous books about New York.

The campaign showcases DKNY's 35th anniversary collection, DKNY est. 1989, which blends archive-inspired pieces with contemporary styles. The Fall 2024 collection emphasizes a fusion of timeless style and modern individuality, reflecting DKNY's iconic attitude and forward-thinking mindset.

Launching globally through digital, print, outdoor media, and social partnerships, the campaign marks a defining moment in DKNY's evolution, highlighting its commitment to creativity, authenticity, and accessibility.

Positive

• Kaia Gerber continues as the global face of DKNY, potentially increasing brand visibility
• Launch of 35th anniversary collection, DKNY est. 1989, may appeal to both nostalgic and new customers
• Global campaign launch through diverse media channels, potentially expanding reach and engagement

Negative

• None.

NEW YORK, Aug. 19, 2024 /PRNewswire/ -- In a bold move that captures the spirit of today's generation, DKNY announces that Kaia Gerber will continue as the face of the brand, bringing an authentic edge to the Fall 2024 Campaign.

This past spring, DKNY began a new chapter, channeling iconic American style inspired by the New York energy that keeps the brand timeless. Turning the page to Fall 2024, DKNY deepens its storytelling, exploring the city's endless capacity to inspire. From iconic classic literature to music from every genre, New York breathes creativity into every corner of culture. Such diversity of expression has become a catalyst for DKNY as it enters this next era.

"We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand," says Jeff Goldfarb, EVP at G-III Apparel Group.

Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm, the campaign images are set against the backdrop of New York City, while passages from iconic books that take place in the city play an ever-present role. Among the selection are quotes from "Just Kids" by Patti Smith, "The Great Gatsby" by F. Scott Fitzgerald, and "Bright Lights, Big City" by Jay McInerney. Jansson taps into these stories to arrive at a fresh vision of the collection, with Kaia asserting her unique and youthful allure. Beyond the fashion, Jansson uses the color palette to make an instant impression.

"Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY's love of all things New York with Kaia's love of literature in a pure authentic way," states Trey Laird, Founder and Chief Creative Officer at Team Laird.

Fall 2024 explores Kaia, New York, and the collection in a real, raw, and authentic light. With a global outlook rooted in New York's distinctive energy, DKNY infuses international influences with a contemporary edge, offering a fusion of timeless style and modern individuality that epitomizes the brand's iconic attitude and forward-thinking mindset. Empowering individuals who view the streets as their runway to boldly signal their unique style, each look can be endlessly remixed.

Featured throughout the campaign is DKNY's 35^th anniversary collection, DKNY est. 1989, which reflects the enduring legacy of chic style that resonates from one generation to the next. Drawing inspiration from the archives, the DKNY est. 1989 collection delivers a cross-section of pieces that are at once recognizable and reimagined. From statement coats worn with a streetwear sensibility to cropped puffers paired with pleated skirts, the DKNY attitude plays out with heightened self-expression. Throughout, rebellious twists underscore the DKNY ethos and ignite inspiration among those discovering the brand all over again.

"As DKNY evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand's commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships," says Jacki Bouza, SVP, Global Marketing + Communications at G-III Apparel Group.

The Fall 2024 collection is available worldwide on DKNY.com and in select retailers.

Photographed by Mikael Jansson
Styled by Alastair McKimm
Creative Direction by Trey Laird
Hair by Shay Ashual
Make-up by Mark Carrasquillo

FOR MEDIA INQURIES PLEASE CONTACT:
press@dkny.com

ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dkny-unveils-fall-2024-campaign-featuring-kaia-gerber-celebrating-the-stories-of-new-york-city-302222839.html

SOURCE G-III Leather Fashions, Inc

FAQ

Who is the face of DKNY's Fall 2024 campaign?

Kaia Gerber is the face of DKNY's Fall 2024 campaign, continuing her role from the previous season.

What is special about DKNY's Fall 2024 collection?

The Fall 2024 collection includes DKNY's 35th anniversary line, DKNY est. 1989, which combines archive-inspired pieces with contemporary styles.

How is DKNY incorporating New York City's culture into its Fall 2024 campaign?

The campaign features quotes from iconic books about New York City, such as 'Just Kids' by Patti Smith and 'The Great Gatsby' by F. Scott Fitzgerald, set against the city's backdrop.

Where can customers purchase DKNY's Fall 2024 collection?

The Fall 2024 collection is available worldwide on DKNY.com and in select retailers.