General Mills (GIS) Stock News

General Mills' Progresso brand achieved significant recognition at the 2025 Cannes Lions International Festival of Creativity, winning a Gold Lion for PR and Silver Lion for Brand Experience & Activation for their innovative 'Progresso Soup Drops' campaign. The unique product, launched in January during National Soup Month, transformed their classic Chicken Noodle Soup into hard candy drops, creating a novel approach to cold and flu relief. The limited-edition drops sold out within minutes of release and generated substantial media buzz across social platforms and television shows. The campaign, developed in collaboration with agencies including Edelman, successfully increased brand awareness and sales for Progresso's soup portfolio.

Old El Paso, a General Mills brand, launches 'Castin' the Cowboy' campaign featuring country music star Keith Urban. The marketing initiative showcases 10 musicians competing to become the brand's next taco night ambassador, capitalizing on the current cowboy-core trend. Urban will judge the contestants and crown a winner later this summer. The campaign includes fan engagement opportunities with prizes such as Urban-signed Old El Paso cowboy belt buckles and taco kits. The promotion coincides with Urban's HIGH AND ALIVE WORLD TOUR and aims to blend Tex-Mex cuisine with western entertainment. Content will be available on Old El Paso's Instagram and TikTok channels.

General Mills (NYSE: GIS) has announced a significant initiative to remove certified colors from its product portfolio. The company plans to eliminate certified colors from all U.S. cereals and K-12 school foods by summer 2026, followed by its complete U.S. retail portfolio by the end of 2027. Currently, 85% of General Mills' U.S. retail portfolio and most of its K-12 school offerings are already made without certified colors. The company has demonstrated its commitment to meeting consumer needs through various initiatives, including being the leading provider of whole grains to Americans, reducing sugar in school products, doubling vitamin D in cereals in 2023, and achieving a 20% sodium reduction across key product categories since 2019.

General Mills (GIS) has expanded its Mott's Soft Baked portfolio with new Apple Filled Bars, featuring real fruit puree in three kid-approved flavors: Apple, Strawberry, and Blueberry. The bars are designed for convenient on-the-go snacking, featuring a chewy whole wheat flour exterior and minimal mess. Available nationwide in five-count packs for $4.79 MSRP, these bars target families seeking portable snack options for summer activities and back-to-school season. The product launch represents Mott's first entry into the soft-baked apple-filled bar category, aiming to provide parents with a convenient snacking solution that contains ingredients they can trust.

General Mills (NYSE: GIS) has announced it will release its fiscal 2025 fourth quarter and full-year financial results on June 25, 2025. The company will provide a comprehensive earnings report package including a press release, pre-recorded management remarks, and supporting slides. A live question and answer session will be held via webcast at 8 a.m. CT. Investors and interested parties can access all materials and participate in the webcast through the company's investor relations website at www.generalmills.com/investors.

General Mills (GIS) has announced a collaboration with Marvel Studios for the release of limited-edition cereal boxes featuring characters from the upcoming film 'The Fantastic Four: First Steps'. The partnership includes seven collectible, retro-futuristic designs across popular cereal brands including Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE'S PUFFS. Special exclusive boxes will be available at specific retailers: Trix featuring H.E.R.B.I.E. at Kroger and Cocoa Puffs featuring Galactus at Walmart. Additionally, a special retro-futuristic Lucky Charms box with a Johnny Storm collectible will be available exclusively on Walmart.com starting July 22. This collaboration continues General Mills' partnership with Marvel Studios, following previous successful launches with other Marvel properties.

General Mills (NYSE: GIS) and Lactalis have received regulatory clearance for the sale of General Mills' U.S. Yogurt business to Lactalis. The transaction is now set to proceed, pending other customary closing conditions, with an anticipated closing date in late June 2025. This regulatory approval marks a significant milestone in the divestiture process between these two major food industry players.

General Mills (NYSE: GIS) has announced a unique collaboration between its Cinnamon Toast Crunch cereal brand and performance sunglasses maker Pit Viper. The limited-edition sunglasses, priced at $119.69, will be available exclusively on pitviper.com starting June 3 at 9pm ET.

The collaboration features sunglasses incorporating Cinnamon Toast Crunch's signature colors and Cinnaswirl patterns, coming with two interchangeable options: a classic Pit Viper silhouette and novelty spoon-shaped earpieces. Each pair comes in a custom box featuring the Cinnamoji mascot and includes a box of Cinnamon Toast Crunch cereal.

General Mills (NYSE: GIS) has announced that its Chairman and CEO Jeff Harmening will participate as a featured speaker at the upcoming dbAccess Global Consumer Conference 2025. The event will feature a fireside chat scheduled for June 5, 2025, at 3 a.m. CT. Investors and interested parties can access a live webcast of the presentation, with a replay being made available on the company's investor relations website at www.generalmills.com/investors.