Jabra Unveils Research on the Sounds Missed Most During Lockdown
Rhea-AI Summary
Jabra's recent research reveals significant insights into the sounds most missed during COVID-19 lockdowns. A global survey found that live music at concerts topped the list, with 65% of participants expressing nostalgia for it. Other sounds, such as laughter around pools (60%) and restaurant noise (58%), were also highly missed, while gym sounds ranked lowest at 31%. Notably, 49% of respondents reported increased music listening during the pandemic, highlighting music's restorative role.
Positive
- Increased music listening reported by 49% of respondents, indicating a positive shift in consumer behavior.
- Survey reveals a strong appreciation for social and recreational sounds, suggesting a potential market for audio products.
Negative
- Low interest in gym sounds at only 31%, which may indicate a decline in fitness-related audio products.
- Changing preferences towards quieter environments could negatively impact businesses targeting noisy social settings.
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- Multi-market research reveals which sounds people missed the most in lockdown
- Live music at a concert was the most missed sound globally (
65% ) - Gyms scored the lowest in the research, with only
31% of participants saying they missed the huffing and puffing heard at the gym - The savior of the pandemic has been music –
49% say they listen to more music now than before the pandemic
LOWELL, Mass., June 24, 2021 /PRNewswire/ -- Today Jabra unveiled a new research report examining the sounds that people around the world missed the most during the COVID-19 pandemic lockdown. Respondents overwhelming missed the sounds of social activities. The top five sounds people missed include:
- Live music at concert – 65 percent
- Splashing and laughter around a swimming pool – 60 percent
- Cutlery and dinner noises at a restaurant – 58 percent
- Theatre applause – 56 percent
- Bar/pub noises – 53 percent
As to what sounds people did not miss, the noises associated with the gym did not rank highly, suggesting that the pandemic has provided a welcome break from the sounds associated with working out. Only 31 percent of participants said they missed the sounds of the gym, with those in the UK being particularly averse, with only 20 percent missing gym sounds.
Europe's musical heritage seems to have influenced preferences; with music at a concert being missed by over three quarters in Italy (77 percent), closely follow by 73 percent in Spain and 68 percent in Germany. In fact, the research found that music is the sound that has been missed the most across the globe, with the exception of the U.S. Instead, American's have put the sound of splashing and laughter at a swimming pool at the top of the list (74 percent).
It's about the small things
The past year has been a trying one, but has given most people a greater appreciation for the smaller things in life, and this is reflected in some of the sounds people have been missing. Unsurprisingly the sounds of the beach and the sea ranked highly, in addition to the sound of nightlife and crowds cheering at sports events. Interestingly, sounds that previously would have gone unnoticed now appear to be yearned for, including children playing in schoolyards, the noise of traffic and the sound of busy streets.
The lack of social interaction has also come to light through the research findings, with respondents missing the real-life voices of their family and friends, the tune of 'Happy Birthday,' or the simple request to "give me a hug."
"Our lives changed rapidly when the pandemic hit. Now, more than a year in, people have reflected on what their lives are like now," says Claus Fonnesbech, Senior Director at Jabra. "Sound plays a more important role in people's everyday lives than many might think, and this research shows sounds that might have seemed banal or gone unnoticed before, are now being actively sought out."
Music is the saving grace of the pandemic
Despite much of the globe missing live music, it seems they have sought to remedy their loss through hosting their own living room concerts. Almost half (49 percent) of respondents said they've been listening to music more since the start of the pandemic. The U.S. has been enjoying music the most, with 59 percent saying they've been enjoying their favorite artists more than before, followed by Italy (58 percent) and Spain (58 percent).
Getting used to the quiet
Despite missing the everyday life sounds from before the pandemic, 33 percent of people said they will prefer quieter places to visit once the pandemic is over, compared to 24 percent who will prefer noisy places. From those participants who will prefer the quiet, more than half (55 percent) said they've come to love their own space, and 43 percent stated they got used to the current situation.
From those participants who still prefer noisy places, 73 percent said the reason for this is that they want to go back to the 'normal' hustle and bustle, with female participants (76 percent) wanting this more than male participants (70 percent). Overall, especially those aged 55 and above want to go back to normal (80 percent).
About Jabra
Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering work within the GN Group. This allows us to create integrated tools for contact centers, offices, and collaboration that help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs 6,500 people and in 2020 reported annual revenue of DKK 13.4bn. The Jabra brand accounts for approx. DKK 8.7bn and employs 1,900 people. GN makes life sound better and is Nasdaq Copenhagen listed. www.jabra.com
© 2021 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).
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SOURCE Jabra