GoPro Announces Updated 360 Experience Featuring Refreshed $349 MAX Camera, All-New 360 Editing Experience + AI-Powered Object Tracking in the Quik App and Adobe Plugins
Rhea-AI Summary
GoPro (NASDAQ: GPRO) announced a comprehensive update to its 360 product lineup, featuring a refreshed MAX 360 camera at $349.99 MSRP. The camera now includes a MAX Enduro Battery and upgraded mounting system compatible with standard ¼-20 tripod mounts.
The company also unveiled a revamped 360 mobile editing experience in its Quik App, introducing new features including AI-Powered Object Tracking, Keyframing, CameraFx for dynamic movements, Automatic Transitions, Single Clip Edits, and a new Frame Grab Tool. GoPro Premium and Premium+ subscribers receive unlimited cloud storage with cloud-based 360 footage editing capabilities.
Additionally, GoPro launched a new Reframe plugin for Adobe Premier Pro and After Effects, enabling desktop editors to adjust various parameters for both 360 and 2D media.
Positive
- Reduced pricing for MAX 360 camera to $349.99, making it more competitive
- Introduction of new revenue stream through Adobe plugins
- Enhanced product features including cloud storage and AI capabilities
- Potential for increased Premium/Premium+ subscriptions through new cloud features
Negative
- Significant price reduction from original MAX camera might impact margins
News Market Reaction 1 Alert
On the day this news was published, GPRO gained 11.67%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The GoPro Quik App Simplifies the 360 Mobile Editing Experience, Bringing AI Object Tracking, Keyframing, Digital Lens Options, Preset CameraFXs, Cloud-Hosted Edits and More to Your Phone
Professional Video Editors Can Leverage the Magic of Reframe on Desktop with the 'GoPro Reframe' Plugin on Adobe Premiere Pro and After Effects
GoPro also introduced a totally updated 360 mobile editing experience in its Quik App, now featuring a slew of new, easy-to-use features that make 360 editing MAX footage easier than ever:
- AI-Powered Object Tracking: Pick a subject and Quik uses the power of AI to keep that object in view and in focus, automatically, for the entirety of the clip.
- Keyframing: Set your view precisely where you want it. And adjust the Digital Lens setting to dial in your perfect edit.
- CameraFx: Add dynamic, cinematic camera movements like backflips, barrel rolls and more with just a tap.
- Automatic Transitions: Add and combine unlimited ReFrame Modes throughout an edit, and Quik will create smooth transitions between the clips.
- Single Clip Edits: Add filters, change volume or make color adjustments to single clips from 360 photos and videos.
- New Frame Grab Tool: For easier creation of photos from video stills.
"MAX never misses—and that's why it's the go-to 360 camera for the world's most creative athletes, adventurers and content creators. Getting 'the shot' has never been this easy," says GoPro Founder and CEO, Nicholas Woodman. "And with the Quik App's new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it's never been this easy or fun to edit your 360 content into amazing sharable moments."
"And this is just the beginning," Woodman adds. "We're excited to launch powerful new app features on an ongoing basis to keep taking the GoPro 360 experience further and further this year."
GoPro Premium and Premium+ subscribers also get unlimited cloud storage and can now edit 360 footage directly from the cloud.
Desktop editors can also get the magic of Reframe in Adobe Premier Pro and After Effects, with the all-new GoPro Reframe plugin. Through the plugin, users can adjust angle, position, lens curvature, horizon level, motion blur and more for their 360 and 2D media.
The GoPro MAX 360 camera continues to be the ultimate companion to Reframe, available on the GoPro Quik app on both iOS and Android. Purchase MAX at GoPro.com or your local retailer for
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both Outside Magazine and
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SOURCE GoPro, Inc.
FAQ
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