GoPro MAX2 360 Camera Wins Top Industry Awards for Groundbreaking 360 Innovations
Rhea-AI Summary
GoPro (NASDAQ: GPRO) announced that its new MAX2 360 camera won top industry awards from WIRED, Tom's Guide, CNET, PCMag and earned GoPro its third Emmy® Award for 360 technology on December 3, 2025. MAX2 is highlighted for True 8K 360 video, twist-and-go replaceable lenses, AI editing tools, and simplified user workflows.
MAX2 is available now for $399.99 (currently $100 off) on GoPro.com and at retailers including Amazon, Best Buy, Costco, Currys, JB Hi-Fi, and MediaMarkt; activity-specific bundles are also $100 off on GoPro.com.
Positive
- Third Emmy Award recognizing GoPro's 360 technology
- Multiple editorial awards from WIRED, Tom's Guide, CNET, and PCMag
- True 8K 360 video capability highlighted
- MAX2 launch price $399.99 with a $100 discount
Negative
- None.
News Market Reaction
On the day this news was published, GPRO gained 8.82%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Key consumer electronics peers like ZEPP, SONO, VUZI, WTO and UEIC showed same-day declines between -0.91% and -4.5%, while momentum scanners only flagged one peer (AXIL) moving down, indicating broader sector softness but not a confirmed sector-wide momentum event.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Product awards | Positive | +8.8% | MAX2 360 camera wins top awards and ties to GoPro’s third Emmy. |
| Nov 19 | Product update | Positive | -2.5% | Firmware and Quik app upgrades add pro features and 300Mbps support. |
| Nov 18 | Brand partnership | Positive | +1.9% | Exclusive action camera role at Red Bull Rampage featuring MAX2 and other models. |
| Nov 17 | Reputation ranking | Positive | -2.5% | Included on Newsweek’s World’s Most Trustworthy Companies list, ranking #5. |
| Nov 13 | Insider investment | Positive | -7.9% | CEO Nicholas Woodman invests $2M via direct purchase of Class A shares. |
Recent history shows mostly positive corporate updates, but 3 of the last 5 such events were followed by negative price reactions, indicating a tendency toward selling or muted response on good news.
Over the past few weeks, GoPro highlighted multiple strategic and product milestones. On Nov 13, 2025, the CEO invested $2 million via a private placement. Subsequent news showcased MAX2’s role at Red Bull Rampage and recognition on Newsweek’s trust list. Feature upgrades for MAX2 and today’s MAX2 award wins and a $399.99 price point with a $100 discount reflect an intense focus on 360 innovation and ecosystem strength ahead of this announcement.
Market Pulse Summary
The stock moved +8.8% in the session following this news. A strong positive reaction aligns with MAX2’s earlier impact, where similar award news saw a +8.82% move. The launch combined strong third-party validation, a $399.99 price and a $100 discount, reinforcing GoPro’s 360 strategy. However, past good news sometimes faced selling pressure, and recent filings highlight ongoing net losses and leverage, which could limit how long enthusiasm persisted.
Key Terms
360 camera technical
true 8k 360 video technical
ai editing technical
AI-generated analysis. Not financial advice.
MAX2 Earns Top Honors from WIRED, Tom's Guide, CNET, PCMag, and an Emmy® for Next-Level Performance, Ease of Use and Innovation
MAX2 sets a new standard for what's possible with a 360 camera, empowering users to capture everything around them in stunning clarity and reframe shots to find the perfect angle. Its blend of powerful technology and creative flexibility has resonated with reviewers and content creators worldwide, earning it top honors across the industry. GoPro also received its third Emmy® Award in recognition of its innovations in 360 technology—which is core to its 360 cameras and software.
"We're thrilled to see MAX2 recognized as the leading 360 camera," said GoPro Founder and CEO Nicholas Woodman. "MAX2 is incredibly powerful, fun and easy to use, and is redefining how epic content comes to life. These awards are a testament to our team's innovation and to the amazing content our community continues to create."
MAX2 AWARDS SUMMARY
WIRED
Named "Best Overall 360 Camera."
Tom's Guide
Selected as "Editor's Choice" and named "Best 360 Camera for Pros"
CNET
Named "Editors' Choice" for its user-friendly simplicity, making MAX2 ideal for quickly capturing great-looking content, even for beginners.
PCMag
Named "Editors' Choice for 360-Degree Cameras"
Emmy® Award
MAX2's underlying innovations have been recognized as part of GoPro's prestigious, third Emmy® Award for 360 Technology from the National Academy of Television Arts and -Sciences, recognizing the company's leadership in immersive 360 capture.
MAX2 is available now for
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
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SOURCE GoPro, Inc.
FAQ
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