GoPro Announces Investment from Founder and CEO Nicholas Woodman

Rhea-AI Summary

GoPro (NASDAQ: GPRO) announced on November 13, 2025 that founder and CEO Nicholas Woodman made a direct investment of $2 million by purchasing Class A common stock from the company through a trust affiliated with him.

The company said the investment signals Woodman's confidence in GoPro's product diversification strategy and its 2026 product pipeline. The company referred investors to its Form 8-K filed with the SEC for additional details.

News Market Reaction

-7.93%

15 alerts

-7.93% News Effect

+2.5% Peak Tracked

-3.1% Trough Tracked

-$23M Valuation Impact

$267M Market Cap

0.5x Rel. Volume

On the day this news was published, GPRO declined 7.93%, reflecting a notable negative market reaction. Argus tracked a peak move of +2.5% during that session. Argus tracked a trough of -3.1% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $23M from the company's valuation, bringing the market cap to $267M at that time.

Data tracked by StockTitan Argus on the day of publication.

SAN MATEO, Calif., Nov. 13, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that Nicholas Woodman, the company's founder and CEO, has made a direct investment of $2 million through the purchase of Class A common stock from the company via a trust affiliated with Mr. Woodman. The investment underscores Mr. Woodman's confidence in GoPro's product diversification strategy and outlook.

"This investment reflects my excitement for GoPro's diversified product pipeline in 2026 and beyond," said Nicholas Woodman, GoPro's founder and CEO. "Our pace of innovation and product development is increasing, and I believe we're pursuing a number of meaningful TAM-expanding opportunities in both hardware and software that will excite our customers and investors alike. I'm investing in what I expect to be a successful next chapter for GoPro."

Additional details regarding this investment are available in GoPro's Current Report on Form 8-K filed with the Securities and Exchange Commission.

About GoPro, Inc. (NASDAQ: GPRO) 

GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's product diversification strategy, diversified product pipeline in 2026 and beyond, pace of innovation and product development opportunities, and outlook for expanding the addressable market. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product development and commercialization, market acceptance of new products, competitive pressures, and the Company's ability to execute on its diversification strategy. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (the "SEC") on March 17, 2025, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-announces-investment-from-founder-and-ceo-nicholas-woodman-302615079.html

SOURCE GoPro, Inc.

FAQ

What did Nicholas Woodman announce about his investment in GoPro (GPRO) on November 13, 2025?

He purchased $2 million of Class A common stock from GoPro through a trust affiliated with him.

How did GoPro describe the purpose of Nicholas Woodman's $2 million purchase of GPRO shares?

GoPro said the purchase underscores his confidence in the company's product diversification strategy and 2026 product pipeline.

Where can investors find more details about Nicholas Woodman's GPRO stock purchase on November 13, 2025?

Additional details are available in GoPro's Current Report on Form 8-K filed with the SEC.

Does Nicholas Woodman's $2 million purchase of GPRO stock indicate insider buying for shareholders?

The company presented it as a show of confidence by the founder and CEO; the filing should be reviewed for transaction specifics.

Was Nicholas Woodman's $2 million purchase of GoPro (GPRO) shares a market purchase or an issuance from the company?

The purchase was of Class A common stock from the company, made via a trust affiliated with Woodman.

Will Nicholas Woodman's $2 million investment in GPRO dilute existing shareholders?

The announcement notes the shares were purchased from the company; the Form 8-K will show whether the transaction involved newly issued shares or other mechanics.