GoPro Subscribers Contribute Over 300,000 Hours of Video Content for AI Data Licensing

Rhea-AI Summary

GoPro (NASDAQ: GPRO) announced that subscribers have contributed over 300,000 hours of video to its AI Training program as of Dec 11, 2025 — more than double the amount available in Q3. The program launched in August 2025 as an invitation-only pilot for a few thousand U.S. subscribers and enables participants to opt in to license cloud video for AI model training.

GoPro said it will expand participation to more subscribers while it advances negotiations for third-party AI licensing deals. As of the last earnings call, GoPro reported > 2.42 million subscribers and > 13 million hours of content in the GoPro cloud. Subscribers earn 50% of license revenue that GoPro expects to generate on their behalf.

Positive

• Content pool reached 300,000 hours ( >2x since Q3)
• Subscriber monetization model shares 50% of license revenue
• Program scale-up expanding beyond initial invite-only cohort

Negative

• No signed third-party licensing deals disclosed; revenue realization uncertain
• Initial rollout limited to a few thousand U.S. subscribers; current revenue impact unclear

Key Figures

AI training content 300,000 hours Subscriber-contributed video for AI Training program

Subscriber base 2.42 million Subscribers as of last earnings call

Cloud content 13 million hours Total diversified content stored in GoPro cloud

Revenue share 50% Portion of AI license revenue paid to participating subscribers

Program launch date August 2025 AI Training program invitation-only rollout in U.S.

Price change -5.88% GPRO move in prior 24 hours before this news

52-week range $0.398–$3.05 GPRO 52-week low and high before this article

Market cap $298,691,874 Equity value before this AI announcement

Market Reality Check

$1.76 Last Close

Volume Volume 3,607,837 is 1.05x the 20-day average of 3,427,683, indicating only slightly elevated trading activity prior to this AI update. normal

Technical Shares at $1.76 were trading above the 200-day moving average of $1.24 but still 42.3% below the $3.05 52-week high.

Peers on Argus 1 Up

Peer moves were mixed: ZEPP up 4.99%, VUZI up 4.83%, UEIC up 3.1%, while SONO fell 0.73% and WTO dropped 10.57%. No clear sector-wide trend explains GPRO’s pre-news weakness.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	Product awards	Positive	+8.8%	MAX2 360 camera winning top industry awards and third Emmy.
Nov 19	Product update	Positive	-2.5%	Firmware and Quik app upgrades adding pro features to MAX2.
Nov 18	Reputation ranking	Positive	+1.9%	Named to Newsweek’s World’s Most Trustworthy Companies list.
Nov 17	Brand partnership	Positive	-2.5%	Exclusive action camera partnership at Red Bull Rampage event.
Nov 13	Insider investment	Positive	-7.9%	CEO Nicholas Woodman’s direct $2M Class A stock purchase.

Pattern Detected

Recent news skewed positive in content, but price reactions were mixed, with several positive catalysts followed by negative or muted moves.

Recent Company History

Over the past month, GoPro has issued a series of product- and reputation-focused updates: MAX2 360 camera awards on Dec 3, 2025 (+8.82%), firmware and Quik upgrades on Nov 19 (-2.55%), a Newsweek trust ranking on Nov 18 (+1.95%), Red Bull Rampage partnership content on Nov 17 (-2.53%), and a $2M CEO investment on Nov 13 (-7.93%). The current AI data-licensing milestone extends this shift toward software, services and content monetization.

Market Pulse Summary

This announcement highlights GoPro’s progress in monetizing its content ecosystem, with subscribers contributing over 300,000 hours of video for AI training while sharing 50% of license revenue. Compared with earlier AI program updates, participation has expanded meaningfully from the initial rollout. In parallel, recent filings underscore softer revenue and ongoing restructuring, so investors may watch how quickly AI data-licensing deals scale relative to existing hardware and subscription economics.

Key Terms

ai training program technical

"GoPro subscribers have contributed more than 300,000 hours of video content to its AI Training program"

A ai training program is the organized set of data, software, computing power and procedures used to teach a machine-learning system to recognize patterns or perform tasks by showing it many examples and adjusting it based on feedback — like training a new employee or teaching a pet through repetition and correction. For investors it matters because the quality and efficiency of that training determine how well the product works, how fast it reaches market, how much it costs, and how much regulatory or reputational risk the company faces.

ai model training technical

"to meet the growing demand for video in AI Model Training"

AI model training is the process of teaching a computer program to recognize patterns and make predictions by feeding it large sets of example data and adjusting its internal settings, similar to coaching a student with practice problems until they improve. For investors it matters because trained models power products, automate tasks, reduce costs, and create competitive advantage, but they also require heavy investment, depend on data quality, and can pose regulatory or privacy risks that affect a company’s value.

AI-generated analysis. Not financial advice.

 GoPro Opens Up AI Training Program to More Subscribers to Meet the Growing Demand for Video in AI Model Training

SAN MATEO, Calif., Dec. 11, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that GoPro subscribers have contributed more than 300,000 hours of video content to its AI Training program — more than doubled since Q3 the amount of content available for license to partners developing AI models. This 300,000 hour milestone reflects strong subscriber engagement given the relatively small number of subscribers invited to participate in the program's initial rollout.

In light of the program's early success with subscriber participation, GoPro is expanding its AI Training program to a larger pool of GoPro subscribers in anticipation of 3rd-party AI training licensing deals currently in negotiation. As of its last earnings call, GoPro had more than 2.42 million subscribers with more than 13 million hours of highly diversified content stored in the GoPro cloud.

"We believe this program represents a meaningful opportunity for our subscribers and for GoPro, and we're encouraged with the engagement we've seen since launching the program," said Nicholas Woodman, GoPro's founder and CEO. "Reaching 300,000 hours is a solid milestone, and we're excited to open participation up to more subscribers while we advance our 3rd-party licensing negotiations."

GoPro launched the AI Training program in August 2025 with an invitation-only rollout to a few thousand U.S. subscribers. The program enables subscribers to opt in and monetize their GoPro cloud-based video content by licensing it to help train third-party AI models. Subscribers earn 50% of the license revenue GoPro expects to generate on their behalf.

For partnership inquiries, contact GoPro's business development team at partnerships@gopro.com. Learn more about the AI Training program here.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's expansion of its AI Training program, subscriber participation and engagement rates, revenue opportunities from data licensing for subscribers and the Company, ongoing conversations with potential data licensees, and program rollout to additional subscribers. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to regulatory developments affecting AI training data and content licensing, privacy and data protection concerns, market adoption of AI training programs, competition in the AI training data market, technical challenges in content licensing and distribution, and subscriber participation rates. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (the "SEC") on March 17, 2025, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations. 

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SOURCE GoPro, Inc.

FAQ

How many hours of video has GoPro (GPRO) contributed to its AI Training program as of Dec 11, 2025?

GoPro reported that subscribers have contributed over 300,000 hours of video to the AI Training program.

When did GoPro (GPRO) launch its AI Training program and who could join initially?

The AI Training program launched in August 2025 with an invitation-only rollout to a few thousand U.S. subscribers.

What share of licensing revenue do GoPro (GPRO) subscribers receive from the AI Training program?

Subscribers earn 50% of the license revenue GoPro expects to generate on their behalf.

Will GoPro (GPRO) expand the AI Training program to more subscribers?

Yes. GoPro said it is expanding participation to a larger pool of subscribers as it advances licensing negotiations.

Does GoPro (GPRO) have signed third-party AI licensing deals yet?

No signed third-party licensing deals were disclosed; GoPro said such deals are currently in negotiation.

How many total subscribers and cloud hours did GoPro report on its last earnings call?

GoPro reported > 2.42 million subscribers and > 13 million hours of content stored in the GoPro cloud.