GoPro Elevates Award-Winning MAX2 360 Camera Image Quality with Powerful New Firmware Update

Rhea-AI Summary

GoPro (NASDAQ:GPRO) released a major firmware update for its award-winning MAX2 360 camera, adding professional-grade image controls and a summer discount.

New features include up to 200Mbps bitrate, 10-bit color and GP-Log for all Time Lapse modes, anti-flicker controls, and expanded blur reduction, with MAX2 now priced at $299.99 and a discounted accessories bundle.

News Market Reaction – GPRO

+8.46%

24 alerts

+8.46% Session close to close

+13.8% Peak in 20 hr 15 min

$146.68M Market Cap

0.7x Rel. Volume

In the Jun 25 session, GPRO gained 8.46%, reflecting a notable positive market reaction. Argus tracked a peak move of +13.8% during that session. Our momentum scanner triggered 24 alerts that day, indicating elevated trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +8.5% in the session following this news. A strong positive reaction aligns with GoP...

Analysis

The stock moved +8.5% in the session following this news. A strong positive reaction aligns with GoPro’s record of occasional upside moves on product and partnership news, but elevated short positioning and recent resale registrations could limit follow-through if sentiment or liquidity weakens.

Key Figures

MAX2 discount: $200 off MAX2 sale price: $299.99 MAX2 regular price: $499.99 +5 more

8 metrics

MAX2 discount $200 off Limited-time summer promotion for MAX2 360 camera

MAX2 sale price $299.99 Current promotional price, down from $499.99

MAX2 regular price $499.99 Non-promotional price prior to discount

MAX2 bundle price $369.99 MAX2 + Accessories Bundle promotional price

MAX2 bundle regular $569.99 Regular price for MAX2 + Accessories Bundle

Maximum bitrate 200Mbps New maximum recording bitrate for MAX2 video modes

Video resolution 8K 360 / 4K single-lens Modes supporting Maximum Bitrate and 10-Bit color

Extension pole length 4ft (1.2m) Accessory included in MAX2 + Accessories Bundle

Historical Context

5 past events · Latest: Jun 09 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 09	Partnership announcement	Positive	+2.0%	Yamaha Champions Riding School naming GoPro official camera partner.
May 28	Product launch	Positive	-3.2%	MISSION 1 Series cameras and accessories available globally and online.
May 26	Partnership launch	Positive	+20.0%	GoPro Escapes creator-led dive travel platform with Dive With Buddy.
May 21	Pre-order launch	Positive	+3.1%	Pre-orders opened for MISSION 1 Series ahead of shipping date.
May 13	Strategic review	Positive	-3.1%	Engagement of Houlihan Lokey to explore potential sale and alternatives.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has produced mixed reactions, with slightly more instances of the stock rising on positive announcements than selling off.

Key Terms

ntsc, microsdxc

2 terms

ntsc technical

"switch between 60Hz and 50Hz shutter speeds ... when you go between NTSC and PAL"

NTSC is an analog television color‑encoding and broadcast standard that set the frame rate, picture scanning and color signals used by TVs and video equipment in parts of the Americas and East Asia. Think of it as a common language that older TVs and cameras used to exchange pictures. Investors care because compatibility standards influence product design, manufacturing costs, market size and any required upgrades or regulatory shifts when industries move to newer digital formats.

microsdxc technical

"includes the MAX2 camera, 4ft Extension Pole, two Enduro batteries, and a SanDisk Extreme 64GB microSDXC card"

A microSDXC is a tiny removable flash memory card used to expand storage in phones, cameras, drones and other electronics; think of it as a miniature, portable hard drive that snaps into a device. It matters to investors because demand, price trends and technological shifts in these cards affect revenue and margins for memory-chip makers, device manufacturers and retailers, and signal broader trends in consumer electronics and data storage needs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New Firmware Brings Professional-Grade 10-Bit Color with GP-Log, Increased 200Mbps Bitrate Recording, and Enhanced Low-Light Controls to GoPro's 360 Camera

SAN MATEO, Calif., June 25, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced a significant new firmware update for its multi award-winning MAX2 360 camera that delivers a suite of professional image quality improvements and expanded creative controls. Since its launch, MAX2 has earned broad industry acclaim, named "Best Overall 360 Camera" by WIRED, "Editor's Choice" and "Best 360 Camera for Pros" by Tom's Guide, "Editors' Choice" by both CNET and PCMag, and recognized as part of GoPro's third Emmy® Award for 360 Technology from the National Academy of Television Arts and Sciences.

And just in time for summer, MAX2 is $200 off at just $299.99, down from $499.99, for a limited time!

Maximum Bitrate: More Detail, Less Compression
The firmware introduces a new Maximum Bitrate setting, enabling MAX2 to record up to 200Mbps — a major step forward in image quality for content creators and athletes who demand the best.

• 200Mbps Bitrate Recording: Higher bitrates reduce compression artifacts and preserve finer detail, particularly in scenes with fast motion or complex textures.
• Available in Key Video Modes: The Maximum Bitrate setting is supported in 8K 360 video and 4K single-lens video — the same pro-focused modes that also benefit from 10-Bit color.

10-Bit Color and GP-Log Come to All Time Lapse Modes
The update expands MAX2's existing professional color capabilities to the full suite of Time Lapse recording modes for professionals looking for complete creative control.

• 10-Bit Color Across Time Lapse: Greater color depth is now available in TimeWarp, Night Effects, Time Lapse, and Night Lapse modes, giving creators more color information and detail in every shot.
• GP-Log Encoding for Time Lapse: The GP-Log profile is now supported across all Time Lapse modes, enabling a flatter, more flexible image for professional color grading workflows.

Additional Updates

• Anti-Flickering Toggle: Quickly switch between 60Hz and 50Hz shutter speeds to eliminate flickering caused by artificial lighting when you go between NTSC and PAL regions — ideal for travelers who might shoot indoors.
• Blur Reduction for Single-Lens Video: The Blur Reduction feature now extends to single-lens video modes, reducing motion blur in low-light environments.

Update Available
The firmware update for MAX2 is available via the Quik app or at GoPro.com.

Summer Savings for MAX2
For a limited time, MAX2 is $200 off at just $299.99, down from $499.99, perfect for capturing all your summer fun in immersive 360. Want the full kit? The MAX2 + Accessories Bundle is just $369.99 (regularly $569.99) and includes the MAX2 camera, 4ft (1.2m) Extension Pole, two Enduro batteries, and a SanDisk Extreme® 64GB microSDXC™ card.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-elevates-award-winning-max2-360-camera-image-quality-with-powerful-new-firmware-update-302810238.html

SOURCE GoPro, Inc.

FAQ

What does the June 2026 firmware update add to the GoPro MAX2 (NASDAQ:GPRO)?

The June 2026 firmware for GoPro MAX2 adds higher 200Mbps bitrate, 10-bit color, GP-Log, anti-flicker control, and extended blur reduction. According to GoPro, these upgrades target professional creators needing better detail, color depth, and low-light control in 360 and single-lens video.

How does 200Mbps recording on GoPro MAX2 improve video quality for GPRO users?

The 200Mbps recording option on GoPro MAX2 reduces compression artifacts and preserves more fine detail in motion. According to GoPro, this higher bitrate especially benefits fast-action scenes and complex textures, and is available in 8K 360 video and 4K single-lens modes.

What new 10-bit color and GP-Log features does the GoPro MAX2 firmware include?

The new firmware extends 10-bit color and GP-Log encoding to all MAX2 Time Lapse modes. According to GoPro, TimeWarp, Night Effects, Time Lapse, and Night Lapse now capture greater color depth and a flatter profile suited for professional color grading workflows.

How does the GoPro MAX2 firmware update improve low-light and flicker performance?

The firmware adds an anti-flicker toggle and extends Blur Reduction to single-lens video on MAX2. According to GoPro, users can switch between 60Hz and 50Hz shutter to counter indoor light flicker while reducing motion blur in low-light environments.

How can GoPro MAX2 owners install the June 2026 firmware update?

GoPro MAX2 owners can install the firmware via the GoPro Quik app or by downloading it from GoPro.com. According to GoPro, updating through Quik provides a guided process, ensuring cameras quickly gain the new bitrate, color, and control features.

What are the GoPro MAX2 summer 2026 prices and bundle deal for GPRO customers?

For a limited time, GoPro MAX2 is discounted to $299.99 from $499.99, with a bundle at $369.99. According to GoPro, the bundle adds an extension pole, two Enduro batteries, and a 64GB SanDisk Extreme microSD card.