GoPro and Dive With Buddy Partner to Launch GoPro Escapes Booking Platform
Rhea-AI Summary
GoPro (NASDAQ:GPRO) and Dive with Buddy launched GoPro Escapes, a creator-led, small-group dive travel program bookable via BookWithBuddy.com and the Buddy app. Trips span 2026 destinations across the Americas and Asia-Pacific, pairing world-class diving with GoPro-powered storytelling workshops and community-focused experiences.
Dive shops can list multi-day trips as GoPro Escapes after approval, gaining branded booking pages on Buddy’s platform. GoPro will also feature its new MISSION 1 Series cameras and underwater seminars at the 2026 SCUBA SHOW in Long Beach, California.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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News Market Reaction – GPRO
On the day this news was published, GPRO gained 20.00%, reflecting a significant positive market reaction. Argus tracked a peak move of +30.7% during that session. Our momentum scanner triggered 29 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $38M to the company's valuation, bringing the market cap to $225.70M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Feb 13 | Distribution partnership | Positive | +3.6% | New Kimpex distribution deal expanding reach to over 2,300 Canadian dealers. |
| Jan 23 | Sports media partnership | Positive | -0.9% | Exclusive MotoGP and MXGP helmet-cam coverage and event activations. |
| Jul 09 | Japan distribution deal | Positive | +8.4% | SoftBank SB C&S partnership expanding Japanese retail access and displays. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Partnership announcements have generally been received positively, with 2 of 3 past events showing gains the next day and one modest decline.
Over the past two years, GoPro has used partnerships to expand distribution and brand reach. In Feb 2025, a Kimpex deal extended coverage to over 2,300 Canadian dealers. Earlier, in Jan 2025, tie-ups with MotoGP and MXGP deepened motorsports exposure, while a Jul 2024 SoftBank SB C&S agreement broadened Japanese retail access. The new Dive with Buddy collaboration continues this strategy, adding an experience-focused, dive-travel channel around GoPro-centric content creation.
AI-generated analysis. How Rhea-AI works. Not financial advice.
GoPro Escapes are curated multi-day dive trips hosted by GoPro Athletes, underwater storytellers, and professional dive guides in top global destinations chosen for marine life, visibility, and adventure. Each escape offers small-group experiences of 10–40 guests, with comprehensive packages covering accommodations, guided dives, workshops, and the signature GoPro experience.
The launch marks the next chapter of GoPro Escapes, bringing together world-class diving, storytelling, and adventure travel in one centralized destination. Through Dive with Buddy, the global dive community can now discover and reserve official GoPro Escapes experiences—from liveaboards in remote destinations to curated dive expeditions designed for creators and explorers.
The first wave of GoPro Escapes launches across the
Whether participants are divers, creators, or adventurers looking to capture unforgettable underwater moments, GoPro Escapes are now easier to find and book than ever before. Divers can browse every upcoming GoPro Escape on a dedicated landing page at BookWithBuddy.com, or discover and book them through the Buddy app—where they can also find other dive trips, tours, and courses, and connect with fellow dive buddies worldwide.
"GoPro Escapes bring together adventure, creativity, and community in some of the most incredible underwater locations in the world. Partnering with Dive with Buddy gives our global dive community a simple, dedicated place to discover these experiences, connect with one another, and turn their dives into powerful stories," said Rick Loughery, GoPro's SVP of Global Marketing and Digital Commerce.
All GoPro Escapes live at bookwithbuddy.com/gopro-escapes. Dive shops and operators—including existing GoPro retailers—can now list their multi-day trips as GoPro Escapes by registering at business.bookwithbuddy.com/register. Once approved by GoPro, operators can publish GoPro Escapes with branded booking pages on Buddy's platform.
GoPro Escapes was created to unite diving, storytelling, and adventure travel. Each experience gives participants the opportunity to explore extraordinary underwater destinations while learning how to capture their dives using GoPro cameras.
Together, GoPro and Dive with Buddy are combining storytelling, adventure, and community into a dedicated platform built for divers worldwide. Each GoPro Escapes experience is built around three core pillars:
- Adventure: Explore some of the most extraordinary underwater environments on the planet.
- Storytelling: Learn how to capture cinematic underwater footage using GoPro cameras, mounts, and creative techniques.
- Community: Dive alongside creators, explorers, and storytellers who share a passion for the ocean.
"At Buddy, we want to offer our community a variety of curated trips and experiences where they can meet new buddies and share their love for the ocean. GoPro was the perfect partner for that—they bring the same passion for adventure and storytelling that our community lives and breathes," said Alexis Jabbour, CEO and Founder of Dive with Buddy. "For divers, this means you can discover and book incredible GoPro-curated trips in one place. For dive shops, this is a new way to grow your business with the backing of one of the most recognized brands in adventure."
Explore upcoming trips, discover new destinations, and reserve your place on the next adventure here.
See GoPro at the 2026 SCUBA SHOW
Visit GoPro at the 2026 SCUBA SHOW in
About GoPro Escapes
GoPro Escapes are exclusive group experiences featuring creator-led adventures hosted by GoPro Athletes and pro guides, bucket-list destinations chosen for marine life and adventure, underwater filming workshops and content creation opportunities, and small groups designed for connection and shared ocean experiences.
About Dive with Buddy
Dive with Buddy is the community app and real-time booking marketplace for the water adventure industry. Through BookWithBuddy.com and the Buddy app, divers and ocean lovers discover, connect, and book experiences from dive shops and marine tourism operators worldwide. In the Buddy app, you can book trips, tours, and courses — and meet new dive buddies in your local area or when planning trips around the world. Learn more at bookwithbuddy.com and divewithbuddy.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
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SOURCE GoPro, Inc.