GoPro's New MISSION 1 Series Cameras, Mounts, and Accessories Now Available for Pre-Order at GoPro.com, Shipping May 28
Rhea-AI Summary
GoPro (NASDAQ:GPRO) opened pre-orders on GoPro.com for its new MISSION 1 Series cinema cameras and accessories, with shipping and global retail availability starting May 28.
MISSION 1 PRO, MISSION 1 PRO Grip Edition, and MISSION 1 feature a 50MP 1" sensor, GP3 processor, up to 8K60 / 4K240 video, plus new grips, batteries, ND filters, housing, and lighting.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Positive
- MISSION 1 PRO flagship camera launches at $699.99 MSRP, $599.99 for subscribers
- MISSION 1 entry model launches at $599.99 MSRP, $499.99 for subscribers
- Pre-orders live ahead of May 28 global retail availability
- New accessories ecosystem (Enduro 2, ND filters, housing, Light Mod 2) supports higher-end use cases
Negative
- None.
News Market Reaction – GPRO
On the day this news was published, GPRO gained 3.13%, reflecting a moderate positive market reaction. Argus tracked a peak move of +5.5% during that session. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $6M to the company's valuation, bringing the market cap to $181.24M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 13 | Strategic review advisor | Positive | -3.1% | Engaged Houlihan Lokey to evaluate potential sale and strategic alternatives. |
| May 11 | Q1 2026 earnings | Negative | -14.4% | Revenue decline, widened GAAP net loss, and strategic alternatives disclosure. |
| May 11 | Strategic alternatives | Positive | -14.4% | Board launched review including possible sale or merger to maximize value. |
| Apr 27 | Product awards | Positive | +3.8% | MISSION 1 Series won three top industry awards at NAB Show 2026. |
| Apr 24 | Earnings webcast notice | Neutral | +3.1% | Announced timing and access details for upcoming Q1 2026 results webcast. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent fundamentally negative updates and strategic review news often saw selling, while product- and event-focused news drew modest buying.
Over the last months, GoPro announced a strategic review and potential sale, retained Houlihan Lokey, and reported weak Q1 2026 results with revenue down and a widened net loss, which coincided with notable share-price declines. Earlier, its MISSION 1 Series earned three awards at NAB Show 2026 and that news, along with an earnings webcast announcement, saw modest gains. Today’s detailed MISSION 1 product and accessory launch builds on April’s award-focused introduction of the same camera family and follows the ongoing strategic alternatives process.
Key Terms
cold shoe mounts technical
1/4-20 thread technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
MISSION 1, MISSION 1 PRO, and MISSION 1 PRO Grip Edition Deliver Category-Leading Image Quality, Runtime, and Thermal Performance with a New 50MP 1" Sensor, GP3 Processor, and Up To 8K60 / 4K240 Video
A Full Ecosystem of Made-for-MISSION 1 Mounts and Accessories – Including the Point-and-Shoot Grip, M-Series ND Filters, Enduro 2 Battery, Protective Housing, and More – Is Also Available for Pre-Order
Watch the Cinematic MISSION 1 Series Launch Film On GoPro's YouTube Channel, Shot
The MISSION 1 Series are the world's smallest, lightest, and most rugged 8K and 4K Open Gate cinema cameras. Featuring a new 50MP 1" sensor and GoPro's new, ultra-efficient GP3 processor, the MISSION 1 Series cameras deliver category-leading resolutions, frame rates, runtimes and thermal performance for mission-critical reliability in even the most demanding environments. Made for the Pursuit—the MISSION 1 Series is designed from the ground up to meet the needs of today's demanding filmmakers and creators.
The following MISSION 1 Series cameras are available for pre-order today:
- MISSION 1 PRO: The flagship. Featuring a new, cutting-edge 50MP 1" sensor, incredible low-light performance, 8K60 / 4K240 / 1080p960 16:9 video capture, 8K30 and 4K120 Open Gate 4:3 video capture, 50MP RAW photo capture, all powered by a new, ultra-power-efficient GP3 processor that enables category-leading image quality, battery life and thermal performance for mission-critical reliability in extreme use cases.
MISSION 1 PRO is
- MISSION 1 PRO Grip Edition: The flagship camera bundled with an innovative versatile grip that transforms the camera into an even more rugged, ultra-capable feeling point-and-shoot camera designed for run-and-gun style capture. The grip functions as a 2-in-1 solution—as a lightweight, ergonomic grip for easy, one-handed on-the-move shots, or as a rugged, mountable metal cage for added protection with the option to mount vertically. Added features include cold shoe mounts, 1/4-20 and magnetic latch mounting. Perfect for street photography, cinematography, travel and everyday convenience.
MISSION 1 PRO Grip Edition is
- MISSION 1: The same as the flagship in every way but limited to 4K120 Open Gate video capture and 8K30, 4K120, 1080p240 16:9 video capture. 50MP photo capture is the same as in the flagship model. MISSION 1 is perfect for the creator who doesn't require the higher Open Gate resolutions and category-leading frame rates of the flagship model but still wants the outstanding low-light and image quality benefits of the new 50MP 1" sensor and ultra-power-efficient GP3 processor.
MISSION 1 is
In addition, a full suite of made-for-MISSION 1 Series accessories and mounts are available for pre-order today:
- Point-and-Shoot Grip: Transform your GoPro into an ultra-capable point-and-shoot camera with this ergonomic, lightweight grip. Perfect for street, travel, and urban shooting, the grip's versatile design features cold shoe mounts for lights and mics, a 1/4-20 thread for tripods, vertical mounting and pass-through access to the camera's integrated fingers and magnetic mounting system. For added flexibility, the grip converts into a rugged metal cage for your camera, providing added durability and vertical mounting versatility.
Point-and-Shoot Grip is available for pre-order today for
- Enduro 2 Battery: The 2150mAh Enduro 2 Battery delivers longer runtimes, fast-charging and a wider range of thermal performance compared to previous GoPro batteries. You'll get up to 5+ hours of recording at 1080p301 and 3+ hours of recording at 4K30 on a single charge. It's also compatible with HERO13 Black. The MISSION 1 Series cameras can also work with the original HERO13 Black Enduro battery (albeit for shorter runtimes).2
Enduro 2 Battery is available for pre-order today for
- Dual Battery Charger for Enduro 2: The fastest way to charge your MISSION 1 Series Enduro 2 camera batteries. You can get two Enduro 2 batteries from
0% to80% in just 48 minutes, or a single battery to80% in only 21 minutes.3 Charge two batteries at once and easily check battery levels and charging status, even when the charger is unplugged. Comes with a high-performance Enduro 2 battery and is compatible with HERO13 Black Enduro Batteries.
Dual Battery Charger for Enduro 2 is available for pre-order today for
- M-Series ND Filters: The ND Filter 4-Pack (ND8, ND16, ND32, ND64) delivers cinematic motion blur and exposure control for MISSION 1 PRO and MISSION 1. The MISSION 1 Series cameras auto-detect which filter you're using and auto-adjust the shutter speed for the desired blur and exposure effect. You can also manually control motion blur and exposure.
M-Series ND Filters are available for pre-order today for
- Protective Housing: When your mission calls for it, the protective housing will keep your MISSION 1 or MISSION 1 PRO camera waterproof down to 196ft (60m). The built-in mounting fingers allow you to capture content both horizontally and vertically. MISSION 1 and MISSION 1 PRO are waterproof to 66ft (20m) without a housing.
Protective Housing for MISSION 1 PRO and MISSION 1 is available for pre-order today for
- Light Mod 2: Add compact yet powerful LED lighting to your adventure or studio setup with Light Mod 2's 200 lumen brightness,
33% increased battery capacity, and up to100% longer runtimes4. Light Mod 2 includes an optimized diffuser design and versatile mounting for cold-shoe integration on Media Mod and Point-and-Shoot Grip or standalone light use.
Light Mod 2 is available for pre-order today for
Reserve your new MISSION 1, MISSION 1 PRO, MISSION 1 PRO Grip Edition, and MISSION 1 Series accessories now and be among the first to get hands on the world's smallest, lightest and most durable high resolution, high frame rate cinematic camera system.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, MISSION, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series product launch, pre-order and shipping timelines, global retail availability, product performance and specifications, pricing and subscriber pricing, and promotional offers. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product launch timing and execution, supply chain and manufacturing disruptions, consumer demand and market acceptance, competition, the ability to manage product introductions, transitions, and pricing, and the ability to successfully enter and compete in professional and premium camera segments. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended March 31, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
1 In Endurance Mode
2 Though Enduro for HERO13 Black batteries are compatible with MISSION 1 PRO, they will not give you the extended runtimes and fast-charging capabilities of Enduro 2 for MISSION 1 PRO batteries. Only authentic HERO13 Black Enduro batteries are compatible.
3 GoPro recommends using a 27 watt or higher USB-C adapter featuring PPS for optimal charging performance.
4 Measured in Level 3 Brightness Mode. Battery life may vary based on usage and other external conditions.
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SOURCE GoPro, Inc.