GoPro MISSION 1 Series Cameras Earn Three Top Industry Awards at NAB Show 2026

GoPro (NASDAQ: GPRO) announced its MISSION 1 Series earned three industry awards at NAB Show 2026: a RedShark Best in Show Award, a ProductionHUB Award of Excellence, and the CineD Best-of-Show (Camera Category).

Rhea-AI Summary

GoPro (NASDAQ: GPRO) announced its MISSION 1 Series earned three industry awards at NAB Show 2026: a RedShark Best in Show Award, a ProductionHUB Award of Excellence, and the CineD Best-of-Show (Camera Category). The line features a 50MP 1" sensor and GP3 processor.

MSRP: MISSION 1 $599.99, MISSION 1 PRO $699.99; subscriber pricing $499.99 and $599.99 at GoPro.com. Preorders include a free Point and Shoot Grip (valued $100). On-shelf availability begins May 28, 2026; select PRO editions arrive in Q3 2026.

Positive

• Three industry awards at NAB Show 2026
• New 50MP 1" sensor in MISSION 1 Series
• GP3 processor for improved efficiency and performance
• Preorder bundle: free $100 Point and Shoot Grip
• Clear pricing: MISSION 1 $599.99; MISSION 1 PRO $699.99

Negative

• Select PRO editions delayed until Q3 2026
• Promotional free grip limited-time, while supplies last
• Subscriber discount restricted to existing GoPro subscribers

Argus Apr 27 session

+3.76% close to close Open Argus

Details

News Market Reaction – GPRO

On Apr 27, the day this news came out, GPRO closed 3.76% above the previous close.

Data tracked by StockTitan Argus for the Apr 27 session.

Market Context

This announcement highlights strong third-party validation for GoPro’s MISSION 1 cinema cameras, inc...

Analysis

This announcement highlights strong third-party validation for GoPro’s MISSION 1 cinema cameras, including multiple best‑in‑show awards and recognition for innovation. It extends a recent sequence of launch and pricing news, reinforcing the strategic importance of the new GP3‑based platform. Investors may watch how on‑shelf availability from May 28, 2026 and additional variants in Q3 2026 influence adoption of higher-end cameras within GoPro’s overall turnaround efforts.

Key Figures

Sensor resolution: 50MP 1" sensor MISSION 1 MSRP: $599.99 MISSION 1 subscriber price: $499.99 +5 more

Sensor resolution

50MP 1" sensor

MISSION 1 Series hardware specification

MISSION 1 MSRP

$599.99

Standard list price for MISSION 1

MISSION 1 subscriber price

$499.99

Price at GoPro.com for existing subscribers

MISSION 1 PRO MSRP

$699.99

Standard list price for MISSION 1 PRO

MISSION 1 PRO subscriber price

$599.99

Price at GoPro.com for existing subscribers

Grip value

$100

Free MISSION 1 SERIES Point and Shoot Grip with reservation

Global availability date

May 28, 2026

On-shelf availability for MISSION 1, PRO, and PRO Grip Edition

Future variants timing

Q3 2026

Availability for MISSION 1 PRO ILS and Creator Editions

Historical Context

5 past events · Latest: Apr 20

5 events

1. Apr 20

   Product pricing/launch

   24h Move

   +0.0%

   Detailed pricing and availability for new MISSION 1 Series cinema cameras.

2. Apr 14

   Product launch

   24h Move

   -5.9%

   Unveiling MISSION 1 Series with new 50MP sensor and GP3 processor.

3. Apr 13

   Strategic expansion

   24h Move

   +21.8%

   Plan to explore defense and aerospace opportunities with advisory support.

4. Apr 02

   Brand visibility

   24h Move

   +1.6%

   GoPro cameras featured on NASA’s Artemis II lunar mission.

5. Mar 25

   Product teaser

   24h Move

   +4.4%

   Announcement of next‑gen professional cameras debuting at NAB Show.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

msrp, frame rate

2 terms

msrp financial

"Customers can reserve their MISSION 1 ($599.99 MSRP and $499.99 at GoPro.com..."

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

frame rate technical

"high frame rate cinema cameras—have been recognized with three prestigious..."

Frame rate is the number of individual images a camera, screen, or imaging device captures or displays each second, usually expressed in frames per second (fps). Like flipping quickly through a flipbook to create smooth motion, a higher frame rate makes motion look clearer and more natural, which can affect product performance, user satisfaction, regulatory acceptance, and competitive positioning—factors that can influence sales, pricing power, and adoption risk for investors to consider.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Recognized by RedShark News, ProductionHUB, and CineD—Leading Media Outlets Covering the Professional Production Industry for Innovation and Excellence in Camera Technology

SAN MATEO, Calif., April 27, 2026 /PRNewswire/ -- GoPro (NASDAQ: GPRO) today announced that its MISSION 1 Series of cameras—the world's smallest, lightest, and most rugged 8K and 4K Open Gate, high frame rate cinema cameras—have been recognized with three prestigious awards at the 2026 NAB Show, the industry's premier event for broadcast, media, and entertainment professionals. Built around a new 50MP 1" sensor and GoPro's new, ultra‑efficient GP3 processor, the MISSION 1 Series was named one of six recipients of the RedShark Best in Show Awards from RedShark News, while the MISSION 1 PRO ILS camera earned one of ten ProductionHUB Awards of Excellence and was the sole winner of the CineD Best-of-Show Award in the Camera Category.

"These awards honor the incredible innovation and dedication of GoPro's employees. These awards go to them," said Nicholas Woodman, GoPro's Founder and CEO. "GoPro's MISSION 1 Series of compact cinema cameras is ushering in a new era of performance and capability in affordable, small form factor cameras, and we're excited the industry has responded with so much enthusiasm."

AWARDS SUMMARY
RedShark News
GoPro's MISSION 1 Series was named one of six recipients of the RedShark Best in Show Awards, recognizing standout innovation and performance at NAB Show 2026.

ProductionHUB
GoPro's MISSION 1 PRO ILS camera was selected as one of ten recipients of the ProductionHUB Awards of Excellence, honoring the most impressive products and technologies showcased at the event.

CineD
GoPro's MISSION 1 PRO ILS camera received the single CineD Best-of-Show Award in the Camera Category, distinguishing it as the top camera innovation at NAB Show 2026.

Customers can reserve their MISSION 1 ($599.99 MSRP and $499.99 at GoPro.com for existing GoPro subscribers¹) or MISSION 1 PRO ($699.99 MSRP and $599.99 at GoPro.com for existing GoPro subscribers¹) at GoPro.com and receive a new MISSION 1 SERIES Point and Shoot Grip (a $100 value) for free with their order. This offer is for a limited time and while supplies last. Reserve your new MISSION 1 or MISSION 1 PRO now and be among the first to get hands on the world's smallest, lightest and most durable high resolution, high frame rate cinematic camera system.

Global, on-shelf availability begins May 28th for MISSION 1, MISSION 1 PRO and MISSION 1 PRO Grip Edition. MISSION 1 PRO ILS, MISSION 1 PRO Creator Edition, and MISSION 1 PRO Ultimate Creator Edition will be available in Q3 2026. Sign up to be notified of product availability at GoPro.com.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways. Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.

Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series camera lineup, product performance and specifications, product and accessory pricing and availability timing, subscription benefits and subscriber pricing, promotional offers, accessory ecosystem rollout, and the Company's positioning for long-term growth in the premium imaging category. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to consumer demand and market adoption of the new premium product line, competition in the digital imaging and premium camera markets, product launch timing and execution, supply chain, component availability and cost, the ability to successfully enter and compete in professional and premium camera segments, and pricing and margin pressures. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.

¹ Existing GoPro subscribers can take advantage of available GoPro subscription benefits and get $100 off the purchase of any MISSION 1 Series camera and up to $150 off MISSION 1 Series camera and accessory bundles. Available to yearly subscribers only upon subscription renewal.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-mission-1-series-cameras-earn-three-top-industry-awards-at-nab-show-2026-302753807.html

SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What awards did GoPro (GPRO) receive for the MISSION 1 Series at NAB Show 2026?

The MISSION 1 Series won three awards: RedShark Best in Show, a ProductionHUB Award of Excellence, and CineD Best-of-Show (Camera Category). According to the company, these recognitions highlight the series' innovation and camera performance showcased at NAB Show 2026.

What are the key specs and processor of the GoPro MISSION 1 Series (GPRO)?

The MISSION 1 Series uses a new 50MP 1" sensor and GoPro's GP3 processor. According to the company, these combine to enable 8K and 4K Open Gate capture with high frame rates in a compact, rugged form factor aimed at cinema workflows.

How much do MISSION 1 and MISSION 1 PRO cost and are there preorder discounts for GPRO buyers?

MSRP is $599.99 for MISSION 1 and $699.99 for MISSION 1 PRO; existing GoPro subscribers see $499.99 and $599.99 on GoPro.com. According to the company, preorder buyers receive a complimentary Point and Shoot Grip (a $100 value) while supplies last.

When will GoPro MISSION 1 Series (GPRO) products be available on shelves and for preorder delivery?

Global on-shelf availability begins May 28, 2026 for MISSION 1, MISSION 1 PRO, and PRO Grip Edition. According to the company, MISSION 1 PRO ILS and Creator editions will follow and be available in Q3 2026, with preorder reservations open now.

Does the GPRO preorder include any free accessories with MISSION 1 orders?

Yes. Preorders include a free MISSION 1 Series Point and Shoot Grip valued at $100 for a limited time. According to the company, the offer applies with qualifying preorders at GoPro.com and is available while supplies last.