GoPro to Unveil New Generation of Cameras at the April 2026 NAB Show

GoPro (NASDAQ: GPRO) will debut a new generation of professional cameras at the 2026 NAB Show, April 19–22, at Booth C5519.

Rhea-AI Summary

GoPro (NASDAQ: GPRO) will debut a new generation of professional cameras at the 2026 NAB Show, April 19–22, at Booth C5519. The lineup is powered by the next-generation GP3 processor, offering more than double the pixel processing, larger sensors, improved low-light performance, higher resolution and frame rates, longer runtimes and enhanced thermal capability for professional creators.

Argus Mar 25 session

+4.37% close to close Open Argus

Details

News Market Reaction – GPRO

On Mar 25, the day this news came out, GPRO closed 4.37% above the previous close.

Data tracked by StockTitan Argus for the Mar 25 session.

Market Context

This announcement highlights GoPro’s push into more professional, GP3-powered cameras, emphasizing l...

Analysis

This announcement highlights GoPro’s push into more professional, GP3-powered cameras, emphasizing low-light performance, higher resolutions, and improved thermal characteristics. Context from recent filings shows a company balancing product innovation with restructuring and new financing arrangements. Investors may focus on how the April 19–22, 2026 NAB launch resonates with the 60,000+ attendees and whether this pro lineup can help offset prior revenue declines and support a turnaround from the current $0.6517 share level.

Key Figures

NAB Show dates: April 19–22, 2026 Booth location: Booth C5519 NAB attendees: 60,000+ professionals +1 more

NAB Show dates

April 19–22, 2026

Timing of new GP3-powered camera debut at 2026 NAB Show

Booth location

Booth C5519

GoPro’s exhibit location at the 2026 NAB Show

NAB attendees

60,000+ professionals

Estimated media and entertainment professionals attending NAB Show

Emmy awards

3 Technology & Engineering Emmys

Industry awards recognizing GoPro’s camera technology

Historical Context

5 past events · Latest: Mar 18

5 events

1. Mar 18

   Sponsorship partnership

   24h Move

   +0.2%

   Renewed World Series wearable camera deal, extending GoPro’s sports exposure.

2. Mar 10

   Product partnership

   24h Move

   -6.5%

   Youth sports streaming bundle with GameChanger and DICK'S Sporting Goods.

3. Mar 05

   Earnings results

   24h Move

   -24.0%

   2025 revenue decline to $652M and continued GAAP net loss.

4. Mar 03

   Processor launch

   24h Move

   +1.1%

   Unveiled GP3 SoC with >2X pixel processing and AI capabilities.

5. Feb 26

   Legal victory

   24h Move

   +11.5%

   ITC exclusion and cease-and-desist orders against infringing Insta360 products.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

pixel processing, low-light performance, frame rates, thermal performance, +1 more

5 terms

pixel processing technical

"with more than double the pixel processing, larger sensors, expanded features"

Pixel processing is the set of electronic and software steps that read, adjust and output the tiny picture elements (pixels) that make up a digital image or display, similar to retouching every tile in a mosaic so the whole picture looks right. For investors, pixel processing affects product quality, power use and production cost in areas like cameras, displays and medical imaging—so improvements can drive competitive advantage, higher margins or new market opportunities.

low-light performance technical

"market-leading low-light performance, resolution and frame rates—all in compact"

Low-light performance describes how well a camera, sensor, or imaging system captures usable images or data in dim or poorly lit conditions. Investors care because stronger low-light capability can make a product more competitive—like headlights that let you see farther at night—boosting sales, pricing power, and adoption in markets such as smartphones, automotive safety, security, and medical imaging.

frame rates technical

"market-leading low-light performance, resolution and frame rates—all in compact"

Frame rates measure how many still images a camera, screen, or video system shows each second, usually expressed in frames per second (fps). Higher frame rates make motion look smoother—like flipping through more pages of a picture book faster—and matter to investors because they influence product quality, user experience, hardware costs, and market competitiveness for devices, games, streaming services, and video-related businesses.

thermal performance technical

"runtimes, thermal performance and more across multiple new cameras"

Thermal performance measures how well a product, device, or system handles heat—how effectively it sheds, blocks, or tolerates temperature changes so it runs safely and reliably under normal use and stress. Investors care because poor thermal performance can shorten lifespan, raise warranty and energy costs, trigger recalls or regulatory problems, and weaken a product’s competitive edge—similar to how a car’s cooling system affects engine life and resale value.

runtimes technical

"image quality, runtimes, thermal performance and more across multiple new cameras"

Runtimes are the lengths of time and the conditions under which software or automated systems run and complete tasks, similar to how long a car engine is on and how hard it’s working. For investors, runtimes matter because longer or heavier use can raise operating costs, reveal scalability or reliability limits, and affect customer experience and billing—factors that influence revenue, margins, and risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Company to Showcase Several New Professional Cameras Powered by GoPro's Next‑Generation GP3 Processor and Associated Accessories

SAN MATEO, Calif., March 25, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced it will debut a new generation of cameras at the 2026 NAB Show, April 19—22, at Booth C5519, powered by the company's exclusive, next‑generation GP3 processor. GoPro's new GP3-powered cameras are more professionally focused than ever before, with more than double the pixel processing, larger sensors, expanded features and market-leading low-light performance, resolution and frame rates—all in compact, durable form factors that deliver industry-leading runtimes and thermal capability across a wide range of environmental conditions.

"Our customers have made it clear they want more of everything from GoPro—larger sensors, world class low-light performance, higher resolutions and frame rates, next level image quality, improved audio capabilities, longer runtimes and bulletproof reliability in high heat conditions…everything, and more. And that's exactly what we're giving them with our newest line of GP3-powered cameras, debuting at NAB this April," said GoPro's founder and CEO, Nicholas Woodman.

The upcoming debut marks one of GoPro's most significant product launches ever, showcasing bleeding-edge advancements in low‑light performance, resolution, frame rates, image quality, runtimes, thermal performance and more across multiple new cameras—highlighting the benefits of GoPro's latest GP3 imaging processor to a new tier of professional content creators—creators who demand only the best.

At NAB, GoPro will showcase its new camera lineup and associated accessories at the company's booth, C5519. Attendees will have the opportunity to experience the new products firsthand and participate in technical briefings with GoPro engineers and product experts. 

"Being a show for professionals, the NAB Show is the perfect stage to introduce our new line of professional cameras and accessories," said GoPro SVP of Global Marketing and Digital Commerce, Rick Loughery. "Our new GP3-powered cameras push the boundaries of what's possible in such compact and durable devices—and we are beyond excited to unveil our exciting new tools to the 60,000 plus media and entertainment industry professionals in attendance."

Since its founding, GoPro has grown far beyond its action sports roots to become a trusted and versatile tool for professional filmmakers, cinematographers and content creators around the world. GoPro cameras have been used in major Hollywood feature films and series productions, prized for their durable, compact design, exceptional image quality and mount-anywhere capability to capture unique perspectives that expand the limits of visual storytelling. Whatever the mission, GoPro.

GoPro's commitment to pushing the boundaries of digital imaging technology has been recognized at the highest levels of the industry. GoPro is a three-time Technology & Engineering Emmy® Award winner, honored by the National Academy of Television Arts & Sciences for outstanding achievements in camera technology.

Woodman adds, "Come visit us at NAB to get a firsthand look at the world's most capable compact professional cameras. If you're pushing boundaries and need cameras and equipment that can meet the demands of your mission…then GoPro is your camera company."

Visit GoPro at Central Hall, Booth C5519 at the Las Vegas Convention Center.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's next generation of GP3-powered cameras, product capabilities of future products, the timing and availability of new cameras and accessories, and the Company's expansion into new and existing markets. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product development delays, the ability to deliver claimed product performance and specifications, market adoption, competition, supply chain and component availability, and the successful execution of product launches and transitions. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.

 

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SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What will GoPro (GPRO) unveil at the NAB Show April 19–22, 2026?

GoPro will unveil a new generation of professional cameras powered by the GP3 processor, focused on higher image quality and runtimes. According to the company, the cameras feature larger sensors, more than double pixel processing, improved low-light performance, higher resolutions and frame rates.

How does the GP3 processor improve GoPro (GPRO) cameras for professionals?

The GP3 processor doubles pixel processing and enables higher resolutions, frame rates and low-light performance. According to the company, GP3 also supports larger sensors, improved audio, longer runtimes and better thermal capability in compact, durable bodies for demanding shoots.

Where and when can investors or professionals see GoPro's new cameras in person?

Attendees can view the new cameras at NAB Show, April 19–22, 2026, at Booth C5519 in Central Hall. According to the company, GoPro will offer hands-on demos and technical briefings with engineers and product experts during the show.

Will GoPro's NAB 2026 products target professional filmmakers or consumers?

GoPro's announcement targets professional content creators and filmmakers with a more professional-focused product line. According to the company, the GP3-powered cameras are aimed at creators who demand top-tier low-light performance, resolution, frame rates and reliability.

What specific performance gains does GoPro claim for the new GP3-powered cameras?

GoPro cites more than double pixel processing, larger sensors, improved low-light capability, higher resolution and frame rates, plus longer runtimes and better thermal performance. According to the company, these gains are designed for professional use in varied environments.

Will GoPro (GPRO) provide technical briefings or demos for its new cameras at NAB 2026?

Yes, GoPro will offer hands-on demos and technical briefings at Booth C5519 during NAB Show, April 19–22, 2026. According to the company, product experts and engineers will be available for demonstrations and technical Q&A with attendees.