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GoPro Board of Directors Announces Review of Strategic Alternatives

GoPro (NASDAQ:GPRO) announced that its board has launched a review of strategic alternatives, including a possible sale or merger, aiming to maximize stockholder value.

(Very High)

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GoPro (NASDAQ:GPRO) announced that its board has launched a review of strategic alternatives, including a possible sale or merger, aiming to maximize stockholder value. The company plans to work with independent financial and legal advisors throughout the process.

This review follows GoPro's April 13 initiative to expand into defense and aerospace, supported by Oliver Wyman, and several unsolicited strategic inquiries. There is no timetable, and GoPro states there is no assurance any transaction will occur.

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Positive

  • Board initiates strategic alternatives review to explore value-maximizing options
  • Potential sale or merger explicitly included among alternatives
  • Plan to engage independent financial and legal advisors for the process
  • Recent unsolicited strategic inquiries indicate external interest in GoPro
  • Expansion initiative into defense and aerospace supported by Oliver Wyman

Negative

  • No timetable set for completion of the strategic review
  • No assurance any transaction will be pursued or consummated
  • Company does not intend to provide ongoing updates on the review
Argus May 12 session
-14.39% close to close Open Argus
Details

News Market Reaction – GPRO

On May 12, the first trading day after this news, GPRO closed 14.39% below the previous close.

Data tracked by StockTitan Argus for the May 12 session.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SAN MATEO, Calif., May 11, 2026 /PRNewswire/ -- GoPro, Inc. ("GoPro" or the "Company") (NASDAQ: GPRO) today announced that its Board of Directors has authorized the Company to engage in a strategic process, and to engage a financial advisor to assist with that process. During the review process, the Board expects to evaluate a range of strategic alternatives that could include a sale of the company or merger, aimed at maximizing value for stockholders. In authorizing this process, the Board plans to work with independent financial and legal advisors. The Board and management team remain fully committed to acting in the best interests of the Company and its stakeholders throughout this evaluation.

This review follows GoPro's recent engagement of Oliver Wyman, a global leader in defense‑sector consulting, to support the Company's expansion into the defense and aerospace markets. Since announcing this initiative on April 13, GoPro has received several unsolicited inbound strategic inquiries. To support a review of these inquiries and other potential strategic alternatives, the Board has authorized the Company to engage a financial advisor.

"Over the past 24 years, GoPro has developed significant technology, IP, and brand assets along with world class product development and scaled manufacturing capabilities," said Nicholas Woodman, GoPro's founder and CEO. "We are excited to work with our advisors to evaluate potential opportunities in various sectors to maximize shareholder value."

GoPro and its Board of Directors has not set a timetable for the conclusion of its evaluation, nor has it made any decisions related to its review of any potential transactions at this time. GoPro does not intend to comment on its strategic review until it deems further disclosure is appropriate or necessary. There can be no assurances as to the outcome of timing of such review, or whether any particular transaction may be pursued or consummated.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's exploration of a strategic review, the timing thereof and the outcome of the strategic review and statements related to the Company's authorization to engage a financial advisor with respect thereto. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, the risk that the strategic review process will not result in the identification or consummation of a transaction on terms the Company or its shareholders find attractive or otherwise increase shareholder value. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-board-of-directors-announces-review-of-strategic-alternatives-302768658.html

SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What strategic alternatives is GoPro (NASDAQ:GPRO) reviewing in May 2026?

GoPro is reviewing a range of strategic alternatives, which may include a sale of the company or a merger. According to GoPro, the board aims to maximize stockholder value and will work with independent financial and legal advisors during this evaluation.

Why did GoPro (NASDAQ:GPRO) announce a strategic review of alternatives?

GoPro announced the review to evaluate options that could maximize value for stockholders, including potential transactions. According to GoPro, this follows its April 13 defense and aerospace expansion initiative and several unsolicited inbound strategic inquiries from interested parties.

Does GoPro's May 2026 strategic review mean the company will be sold?

GoPro’s review does not guarantee a sale; it is only considering that option among others. According to GoPro, there is no assurance regarding the outcome or timing of the review, or whether any particular transaction will be pursued or completed.

How is GoPro (NASDAQ:GPRO) expanding into defense and aerospace markets in 2026?

GoPro is pursuing expansion into defense and aerospace markets with support from consulting firm Oliver Wyman. According to GoPro, Oliver Wyman is helping shape this initiative, which preceded several unsolicited strategic inquiries that contributed to launching the broader strategic alternatives review.

When will GoPro (NASDAQ:GPRO) complete its strategic alternatives review?

GoPro has not set a timetable for completing its strategic alternatives review process. According to GoPro, the company does not intend to comment further until it deems additional disclosure appropriate, and there are no assurances regarding the outcome or timing of any potential transaction.

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