Yamaha Champions Riding School Names GoPro Official Camera Partner in Shared Mission to Advance Motorcycle Rider Safety and Performance

GoPro (NASDAQ:GPRO) and Yamaha Champions Riding School announced a new multi-year partnership naming GoPro the school’s official camera.

Rhea-AI Summary

GoPro (NASDAQ:GPRO) and Yamaha Champions Riding School announced a new multi-year partnership naming GoPro the school’s official camera. GoPro cameras will be embedded in ChampSchool’s curriculum to analyze rider technique, accelerate learning, and promote safety.

The deal includes integration across all programs, on-site activations, collaborative product development, real-world testing, and content creation, leveraging ChampSchool’s estimated 29 million annual social impressions and over two million YouTube views.

Positive

• Multi-year agreement naming GoPro official camera of Yamaha Champions Riding School
• Embedded use of GoPro cameras as core tools in rider training and feedback
• Access to ChampSchool’s estimated 29 million annual social impressions
• Exposure via more than two million annual YouTube views in an educational setting
• Opportunities for collaborative product development and real-world testing with riders
• Co-created authentic content with instructors and students across multiple programs

Negative

• None.

Argus Jun 9 session

-1.43% close to close Open Argus

Details

News Market Reaction – GPRO

In the Jun 9 session, GPRO declined 1.43%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights GoPro’s strategy of embedding its cameras as performance tools in speci...

Analysis

This announcement highlights GoPro’s strategy of embedding its cameras as performance tools in specialized training environments. The ChampSchool deal adds exposure to riders through an ecosystem with about 29 million social impressions and 2 million YouTube views annually. In context of prior distribution and sports partnerships, it extends GoPro’s presence in powersports. Investors may watch how such collaborations translate into product adoption amid existing warrant and debenture overhangs.

Key Figures

Social impressions: 29 million YouTube views: 2 million Registered warrants: 11,076,968 +5 more

Social impressions

29 million

Annualized reach across ChampSchool media ecosystem

YouTube views

2 million

Annual ChampSchool YouTube views where GoPro will be showcased

Registered warrants

11,076,968

Warrants registered for resale in 424B3 filing

Warrant exercise price

$0.75

Exercise price per share for 11,076,968 warrants

Term facility size

$50,000,000

Second lien term facility tied to warrant issuance

Registered conversion shares

120,000,000

Class A shares registered for resale upon debenture conversion

Original issue discount

3.00%

Original issue discount on convertible debentures

Beneficial ownership limit

4.99%

Ownership cap applying to warrants and debenture conversions

Previous Partnership Reports

4 past events · Latest: May 26

Same Type 4 events

1. May 26

   Travel partnership launch

   24h Move

   +20.0%

   Creator-led GoPro Escapes dive travel program with new booking platform.

2. Feb 13

   Distribution partnership

   24h Move

   +3.6%

   Kimpex distribution deal expanding dealer reach across Canadian powersports network.

3. Jan 23

   Motorsports content deal

   24h Move

   -0.9%

   Exclusive MotoGP and MXGP partnerships for helmet-mounted race coverage and content.

4. Jul 09

   Japan distribution deal

   24h Move

   +8.4%

   SB C&S partnership to sell GoPro products through major Japanese retail channels.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

GARYSBURG, N.C. and SAN MATEO, Calif., June 9, 2026 /PRNewswire/ -- Yamaha Champions Riding School (ChampSchool) and GoPro, Inc. (NASDAQ: GPRO) today announced a new multi-year partnership, naming GoPro as the official camera of Yamaha Champions Riding School. The partnership places GoPro at the center of ChampSchool's motorcycle training curriculum, where cameras serve as precision instruments for riders. GoPro cameras are used to film every student, multiple times per event, giving instructors and riders a frame-by-frame view of technique that accelerates learning and builds safer habits on the bike.

ChampSchool's extensive media ecosystem will provide GoPro with high-frequency, high-credibility exposure across multiple platforms. With an annualized reach of approximately 29 million social impressions and over two million YouTube views, GoPro will be consistently showcased in an educational environment where riders are actively engaged in improving their skills.

This collaboration brings together two leaders in performance and innovation, aligning GoPro's industry-leading camera technology with ChampSchool's data-driven, technique-based motorcycle training curriculum.

At ChampSchool, GoPro cameras are not simply for capturing content for social media—they are essential training tools. ChampSchool uses GoPro cameras to analyze technique, review performance, and develop skills. This integration positions GoPro as a performance and education tool, not just a camera system.

"GoPro allows riders to see what they're actually doing, not what they think they're doing," said Chris Peris, Lead Instructor at Yamaha Champions Riding School. "That level of visibility accelerates learning in a way that was never possible before. This partnership puts GoPro at the center of rider development."

Through this partnership, GoPro will be integrated across all ChampSchool programs, including:

• In-classroom instruction and on-bike review sessions
  
  
• Rider feedback and coaching workflows
  
  
• On-site presence and experiential activations at select events

In addition, the partnership enables GoPro to collaborate on product development, attend events for real-world testing, and create authentic content alongside ChampSchool instructors and students.

"Yamaha Champions Riding School represents exactly the kind of environment where GoPro technology reveals its full potential. When cameras become tools for analysis and improvement, riders learn faster and ride safer," said Alfred Boyadgis, GoPro's VP of Product for Motorsports. "Using GoPro cameras to capture footage and share immediate, visual feedback with riders is where real improvement happens, and we're proud to be the tool that makes it possible."

This partnership reinforces a shared mission: helping riders capture, understand, and improve their performance—on every ride.

About Yamaha Champions Riding School
Yamaha Champions Riding School (ChampSchool) is the evolution of the Freddie Spencer High-Performance Riding School and remains the nation's most respected motorcycle training program. Led by racer, author, and curriculum architect Nick Ienatsch, ChampSchool teaches "Champions Habits"—the techniques and control principles used by the best riders in the world—to help riders go faster, safer, and with greater confidence.

ChampSchool is proudly sponsored by Yamaha Motor Corporation USA, Bridgestone Motorcycle Tires, Dainese, Arai Helmets, GoPro, Yamalube, GYTR, Chatterbox, GB Racing, Chickenhawk Tire Warmers, Stompgrip, and N2 Track Days.

For details and registration, visit www.champschool.com or email info@champschool.com.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/yamaha-champions-riding-school-names-gopro-official-camera-partner-in-shared-mission-to-advance-motorcycle-rider-safety-and-performance-302794915.html

SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did GoPro (NASDAQ:GPRO) announce with Yamaha Champions Riding School on June 9, 2026?

GoPro announced a new multi-year partnership making it the official camera of Yamaha Champions Riding School. According to GoPro, its cameras will be deeply integrated into ChampSchool’s training programs to film riders, analyze technique frame-by-frame, and support safer, higher-performance motorcycle riding.

How will GoPro cameras be used in Yamaha Champions Riding School training programs?

GoPro cameras will function as core training tools, not just content devices, at Yamaha Champions Riding School. According to GoPro, every student is filmed multiple times per event, enabling detailed review of riding technique, targeted coaching, faster learning, and safer habits through visual feedback.

What marketing reach does the GoPro and Yamaha Champions Riding School partnership provide GPRO investors?

The partnership gives GoPro exposure through ChampSchool’s media ecosystem, including social and YouTube channels. According to GoPro, ChampSchool has an annualized reach of about 29 million social impressions and more than two million YouTube views, positioning GoPro in an engaged rider education environment.

How is the GoPro (GPRO) and Yamaha Champions Riding School deal structured across programs?

GoPro will be integrated across all ChampSchool programs, from classroom to track sessions. According to GoPro, this includes in-class instruction, on-bike reviews, rider feedback workflows, on-site experiential activations at select events, plus collaboration on product development, real-world testing, and authentic content creation.

What is the rider safety impact of the GoPro partnership with Yamaha Champions Riding School?

The partnership aims to help riders learn faster and ride safer through video-based feedback. According to GoPro, cameras let riders see actual behavior versus perception, enabling precise technique analysis, improved performance, and habit-building that supports motorcycle safety and skill development on every ride.

How does the GoPro and Yamaha Champions Riding School partnership support product development for GPRO?

The agreement creates new opportunities for GoPro to refine its motorsports products with real riders. According to GoPro, the company can attend ChampSchool events for real-world testing, collaborate directly on product development, and generate authentic content that demonstrates how its technology performs in demanding training environments.