A Certified B Corporation is a for-profit company that has been independently evaluated and approved for meeting specific standards of social and environmental performance, accountability, and transparency by a non-profit certifier. For investors, the certification acts like a recognized seal of responsible business behavior—similar to an organic label for food—offering a quick signal about a company’s commitment to long-term social and environmental risks and opportunities that can affect reputation, customer loyalty, and long-term value.
public benefit corporationregulatory
A public benefit corporation is a legal type of company that pledges to pursue a specific public good—such as environmental protection, worker welfare or community development—alongside earning profits for shareholders. Like a restaurant that promises to source local ingredients while still trying to turn a profit, this structure lets managers weigh social goals against financial returns, which can influence strategy, risk profile and investor expectations about how decisions are made.
microplasticstechnical
Tiny pieces of plastic, often smaller than a grain of rice, that come from broken-down larger items or from products like synthetic clothing and personal-care items. They matter to investors because their presence can trigger stricter regulations, cleanup costs, product redesigns or reputational damage for manufacturers and retailers—like discovering sand in food—potentially affecting sales, liabilities and supply chains across multiple industries.
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SAN FRANCISCO--(BUSINESS WIRE)--
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), the world’s first plastic neutral retailer, leading sustainable consumer products company, Certified B Corporation, and Public Benefit Corporation, today announced their flagship brand, Grove Co., has joined 1% for the Planet, committing to donate 1% of annual sales to support vetted environmental organizations around the globe. Grove has a long track record of putting dollars behind that mission. Since 2020, Grove has recovered more than 18.7 million pounds of nature-bound, single-use plastic. Grove has also donated more than $100,000 to 5 Gyres to support microplastics research and advocacy, and has committed $1.5 million to The Nature Conservancy's Emerald Edge Conservation Program through 2030. In 2025 alone, customers who purchased through Grove's Environmental Impact Shop helped plant 25,914 trees with the Arbor Day Foundation, conserve 13,327 acres of land with Rainforest Trust Alliance and Sebago Clean Waters, and collect 354,782 pounds of plastic through its partnership with rePurpose Global.
Joining 1% for the Planet is a natural extension of Grove’s mission: to transform the consumer products industry into a positive force for environmental and human health.
"We are thrilled to welcome Grove's brand of products to the 1% for the Planet network. Now, 1% of every purchase of a Grove brand product will contribute to making real, verified change for the environment. Grove is proving that taking care of your home can be a simple way to also take care of the beautiful home we all share.” —Kate Williams, CEO of 1% for the Planet
By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $870 million in funding to support environmental partners around the globe. Partners are vetted and approved based on referrals, track record, and environmental focus. With over 7,200 environmental partners in the 1% for the Planet network, every member can find and support the causes that matter most to them.
About Grove Collaborative
Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for everyday essentials that create a healthier home and planet. Explore thousands of thoughtfully vetted products for every room and everyone in your home, including household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and beyond. Everything Grove sells meets a higher standard — from health to sustainability and performance — so you get a great value without compromising your values. As a B Corp and Public Benefit Corporation, Grove goes beyond selling products: every order is carbon neutral, supports plastic waste cleanup initiatives, and lets you see and track the positive impact of your choices. Shopping with purpose starts at Grove.com.
About 1% for the Planet
Co-founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (owner of Blue Ribbon Flies), 1% for the Planet is a global organization on a mission to accelerate smart environmental giving so that our planet and future generations can thrive. Over the last decade, our network has grown to span more than 100 countries and 65 industries. Today, 1% for the Planet certification is one of the most trusted frameworks for environmental philanthropy, with more than $870 million in giving certified to date. By holding business members accountable to give at least 1% of revenue—not profits—each year, we ensure that their environmental commitments are real, verified and impactful. Once certified, members join a worldwide movement with a shared purpose: to inspire commitment and action so that our planet and future generations can thrive.
