It's Always a Good Day: Goodyear X Ice Cube Partner to Prove That Swagger Never Fades
Goodyear (NYSE:GT) has announced a unique marketing partnership with rap legend Ice Cube to celebrate both the Goodyear Blimp's 100th Anniversary and Ice Cube's "Truth to Power: 4 Decades of Attitude" tour. The collaboration pays homage to Ice Cube's iconic 1993 lyric about the Goodyear Blimp from "It Was a Good Day."
The partnership kicked off at the BIG3 Championship in Orlando on August 24, 2025, featuring a special blimp flyover. The collaboration will continue through September and October 2025, with the Goodyear Blimp making appearances at select concert venues in Denver, San Diego, Los Angeles, and Cleveland.
Goodyear (NYSE:GT) ha annunciato una partnership di marketing esclusiva con la leggenda del rap Ice Cube per celebrare sia il 100° anniversario del Goodyear Blimp sia il tour "Truth to Power: 4 Decades of Attitude" di Ice Cube. La collaborazione rende omaggio all'iconico verso del 1993 su Goodyear Blimp tratto da "It Was a Good Day."
La partnership è iniziata al BIG3 Championship di Orlando il 24 agosto 2025 con un sorvolo speciale del dirigibile. L'iniziativa proseguirà durante settembre e ottobre 2025, con il Goodyear Blimp presente in alcune tappe dei concerti a Denver, San Diego, Los Angeles e Cleveland.
Goodyear (NYSE:GT) ha anunciado una alianza de marketing única con la leyenda del rap Ice Cube para celebrar tanto el 100.º aniversario del Goodyear Blimp como la gira "Truth to Power: 4 Decades of Attitude" de Ice Cube. La colaboración rinde homenaje a la icónica letra de 1993 sobre el Goodyear Blimp en "It Was a Good Day."
La asociación arrancó en el BIG3 Championship en Orlando el 24 de agosto de 2025, con una pasada especial del dirigible. La colaboración continuará durante septiembre y octubre de 2025, con el Goodyear Blimp haciendo apariciones en conciertos seleccionados en Denver, San Diego, Los Ángeles y Cleveland.
Goodyear (NYSE:GT)가 랩 전설 Ice Cube와 독특한 마케팅 파트너십을 발표했습니다. 이 협업은 구디어 블림프의 100주년과 Ice Cube의 "Truth to Power: 4 Decades of Attitude" 투어를 기념합니다. 이번 제휴는 Ice Cube가 1993년 "It Was a Good Day"에서 구디어 블림프를 언급한 상징적인 가사를 기립니다.
파트너십은 2025년 8월 24일 올랜도 BIG3 챔피언십에서 특별 블림프 비행과 함께 시작되었습니다. 이 협업은 2025년 9월과 10월까지 이어지며, 구디어 블림프는 덴버, 샌디에이고, 로스앤젤레스, 클리블랜드의 일부 공연장에 등장할 예정입니다.
Goodyear (NYSE:GT) a annoncé un partenariat marketing inédit avec la légende du rap Ice Cube pour célébrer à la fois le 100e anniversaire du Goodyear Blimp et la tournée "Truth to Power: 4 Decades of Attitude" d'Ice Cube. La collaboration rend hommage à l'iconique phrase de 1993 sur le Goodyear Blimp extraite de "It Was a Good Day."
Le partenariat a débuté au BIG3 Championship à Orlando le 24 août 2025, avec un survol spécial du dirigeable. La collaboration se poursuivra pendant septembre et octobre 2025, le Goodyear Blimp faisant des apparitions dans certaines salles de concert à Denver, San Diego, Los Angeles et Cleveland.
Goodyear (NYSE:GT) hat eine ungewöhnliche Marketingpartnerschaft mit Rap-Legende Ice Cube bekanntgegeben, um sowohl das 100-jährige Jubiläum des Goodyear Blimp als auch Ice Cubes Tour "Truth to Power: 4 Decades of Attitude" zu feiern. Die Zusammenarbeit ehrt die ikonische Textzeile von 1993 über den Goodyear Blimp aus "It Was a Good Day."
Die Partnerschaft begann beim BIG3 Championship in Orlando am 24. August 2025 mit einem besonderen Blimp-Überflug. Die Aktion läuft weiter durch September und Oktober 2025, wobei der Goodyear Blimp bei ausgewählten Konzerten in Denver, San Diego, Los Angeles und Cleveland auftauchen wird.
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Goodyear and Ice Cube, who have both made their respective marks in pop culture, will celebrate the timeless lyric from his 1993 single, "Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp'," during the Truth to Power: 4 Decades of Attitude tour.
The partnership launched on Sunday, August 24, in
"From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the
Then, in September and October, Ice Cube concertgoers at select venues in the
"When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact," said Doug Grassian, Vice President, Global External Communications, Social Media and Partnerships, at Goodyear. "Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively, for fans across generations."
Follow the @GoodyearBlimp and @IceCube on social media to see more from this iconic duo!
About The Goodyear Tire & Rubber Company
Goodyear (NASDAQ: GT) is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in
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