It's Always a Good Day: Goodyear X Ice Cube Partner to Prove That Swagger Never Fades

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Goodyear (NYSE:GT) has announced a unique marketing partnership with rap legend Ice Cube to celebrate both the Goodyear Blimp's 100th Anniversary and Ice Cube's "Truth to Power: 4 Decades of Attitude" tour. The collaboration pays homage to Ice Cube's iconic 1993 lyric about the Goodyear Blimp from "It Was a Good Day."

The partnership kicked off at the BIG3 Championship in Orlando on August 24, 2025, featuring a special blimp flyover. The collaboration will continue through September and October 2025, with the Goodyear Blimp making appearances at select concert venues in Denver, San Diego, Los Angeles, and Cleveland.

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ORLANDO, Fla., Aug. 25, 2025 /PRNewswire/ -- In a year marking both the Goodyear Blimp's 100^th Anniversary and Ice Cube's first headlining tour in over a decade, these two icons will collaborate to bring his classic hits, like "It Was a Good Day," and the legendary airships to fans throughout North America.

Goodyear and Ice Cube, who have both made their respective marks in pop culture, will celebrate the timeless lyric from his 1993 single, "Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp'," during the Truth to Power: 4 Decades of Attitude tour.

The partnership launched on Sunday, August 24, in Orlando at the BIG3 Championship, a 3-on-3 basketball league founded by the artist, with a special blimp flyover. Goodyear's airships have a storied legacy of appearing at big events – and this moment continues that tradition.

"From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the Orlando skies, saying, 'Ice Cube's a Pimp!'," said Ice Cube. "I'm honored to have Goodyear sponsoring my Truth to Power tour, where we will take people through a musical journey over my four-decade career."

Then, in September and October, Ice Cube concertgoers at select venues in the U.S. will experience the Goodyear Blimp in new and exciting ways. From inside arenas to overheard in the skies, fans attending concerts in Denver, Colorado, San Diego, California, Los Angeles, California and Cleveland, Ohio will be treated to a memorable experience.

"When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact," said Doug Grassian, Vice President, Global External Communications, Social Media and Partnerships, at Goodyear. "Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively, for fans across generations."

Follow the @GoodyearBlimp and @IceCube on social media to see more from this iconic duo!

About The Goodyear Tire & Rubber Company
Goodyear (NASDAQ: GT) is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

GOODYEAR CONTACT:
THERESA HOLZ
330.815.6834
THERESA_HOLZ @GOODYEAR.COM 

PROSPECT PARK CONTACT:
JEFF KWATINETZ
JEK@PROSPECTPK.COM 

 

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SOURCE The Goodyear Tire & Rubber Company

FAQ

When and where did Goodyear (NYSE:GT) launch its partnership with Ice Cube?

The partnership launched on August 24, 2025 at the BIG3 Championship in Orlando with a special Goodyear Blimp flyover.

Which cities will feature Goodyear Blimp appearances during Ice Cube's 2025 tour?

The Goodyear Blimp will appear at concert venues in Denver, San Diego, Los Angeles, and Cleveland during September and October 2025.

What is the significance of the Goodyear Blimp in Ice Cube's music?

Ice Cube referenced the Goodyear Blimp in his iconic 1993 song 'It Was a Good Day' with the lyric 'Even saw the lights of the Goodyear Blimp and it read, Ice Cube's a Pimp.'

What anniversary is Goodyear celebrating with this Ice Cube partnership?

This partnership coincides with the 100th Anniversary of the Goodyear Blimp in 2025.