Welcome to our dedicated page for Zoominfo Technologies news (Ticker: GTM), a resource for investors and traders seeking the latest updates and insights on Zoominfo Technologies stock.
ZoomInfo Technologies Inc. reports developments tied to its go-to-market intelligence platform for sales, marketing, customer success, operations and recruiting teams. Recurring updates cover financial results, AI-enabled data and workflow automation, B2B marketing and sales data recognition, customer and vendor relationships, and governance actions involving the board and capital structure.
The company’s public communications also reference products and services such as ZoomInfo Copilot, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, ZoomInfo Talent and Comparably, a ZoomInfo company focused on workplace culture and compensation data.
DemandScience and ZoomInfo (NASDAQ:GT M*) announced a strategic partnership that combines ZoomInfo's comprehensive B2B data architecture with DemandScience's contextual marketing outcomes data and multi-channel demand generation services. According to the companies, the collaboration is designed to help ZoomInfo customers turn sales intelligence into measurable, outcomes-driven go-to-market execution.
Under the agreement, DemandScience is architecting its suite of insights, services, and outcomes solutions to complement the ZoomInfo platform, adding activation across email, digital, content, and other channels while maintaining integrated marketing outcomes measurement. Key benefits highlighted include a continuum from intelligence to activation to measurement for ZoomInfo customers, and for DemandScience, enhanced delivery of contextual insights, alignment with leading go-to-market intelligence platforms, and the ability to complement ZoomInfo's market data with its demand generation and outcomes expertise. The partnership is effective immediately, with joint go-to-market initiatives planned in the coming months.
ZoomInfo (NASDAQ: GTM) highlighted how Liaison, an enrollment and admissions technology provider for more than 40,000 higher-education programs across over 1,200 campuses, rebuilt its marketing from one-to-one outreach to an account-based strategy using ZoomInfo data and tools.
Liaison now creates custom audiences that blend demographic, firmographic, and buying-signal data to reach full institutional buying groups, with those audiences flowing directly into HubSpot for dynamic follow-up as engagement and opportunities evolve. According to ZoomInfo, Liaison has seen early wins such as immediate form submissions from a low-spend brand-awareness test, higher campaign engagement, a more consolidated martech stack, and improved visibility into campaign spend and performance through weekly sessions with its ZoomInfo account team.
ZoomInfo (NASDAQ: GTM) highlighted that The Plunk Foundation, a data‑privacy nonprofit founded in 2022, doubled its donations in about a year after using ZoomInfo's verified contact and company data to target mission‑aligned organizations and reach C‑suite executives.
The foundation used the platform’s coverage and direct contact accuracy to identify supporters focused on women’s rights, children, and marginalized communities, secure six letters of support from recognized organizations such as the OMNIA Institute for Contextual Leadership, and add several initially targeted executives as senior advisors to its board.
ZoomInfo (NASDAQ: GTM) highlighted how channel‑management software provider Impartner increased quarterly pipeline generation by rebuilding its account-based marketing program on ZoomInfo data. Impartner consolidated fragmented, single-channel campaigns into a unified, account-based motion using one controlled target audience across all channels, powered by ZoomInfo’s data, targeting, and orchestration.
According to the company, the first rebuilt campaign delivered an immediate gain of over 45% in website engagement and saved about 15 hours through automation. Pipeline generation rose quarter over quarter, three target accounts together produced a six‑digit influenced pipeline, and lead quality improved, making follow-up more productive as Impartner now uses ZoomInfo as a full marketing and sales intelligence platform.
ZoomInfo (NASDAQ: GTM) has opened its API to all customers, including trial accounts, expanding access to its native integration with Zapier. Mutual customers can now trigger workflows from ZoomInfo buying signals or enrich records with verified data directly inside Zapier Workflows without IT-heavy projects.
The integration connects via GTM.AI, ZoomInfo's headless GTM context layer, exposing a data graph of over 100 million companies, 500 million contacts, and billions of buying signals to any Zapier workflow. More than 7,000 mutual customer organizations are identified across the shared partner network, and all users now share unified permissions, audit logging, and always-current data across GTM.AI connections such as Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, and ChatGPT.
ZoomInfo (NASDAQ: GTM) reported that Phoenix Children's Foundation, the fundraising arm of Phoenix Children's, cut its average corporate-donor prospecting time by half within two quarters of adopting ZoomInfo's platform, according to the foundation. The nonprofit also secured net-new donations from previously unreachable corporate partners.
The foundation used ZoomInfo's organizational data and buying signals, such as leadership changes, funding rounds, and M&A activity, to identify close-match corporate donors and route them to specialized development officers. One team member increased discovery meetings from one or two per week to five or six, and the foundation is extending this data-driven prospecting model across departments.
ZoomInfo (NASDAQ: GTM) highlighted that Xactly rebuilt its account scoring model using ZoomInfo data, grading about 245,000 prospect accounts into A–D tiers. In the first quarter after go-live, Xactly reported that A and B accounts generated 77% of marketing-qualified leads, 78% of opportunities, and 86% of wins.
According to Xactly, ZoomInfo’s firmographic, technographic, and advanced account intelligence data, combined with its own customer and prospect information, allowed it to identify traits of its best customers and prioritize top-tier accounts. Xactly is now extending ZoomInfo across its marketing and sales teams and embedding the data in its broader AI strategy.
ZoomInfo (NASDAQ: GTM) highlighted how government payments platform PayIt used its AI-powered go-to-market tools to overhaul a legacy marketing and sales database of more than 100,000 disorganized records. Working with ZoomInfo's implementation team, PayIt merged duplicates, attached loose contacts to correct accounts, purged unnecessary data, and put rules in place to block future duplicates while unifying multiple scoring systems into one governed framework.
According to ZoomInfo, PayIt cut its database size by about one-third and reduced marketing automation costs by tens of thousands of dollars. The cleaner, account-based system now enables rapid account reassignment and helps business development representatives better predict whether they will meet monthly meeting targets.
ZoomInfo (NASDAQ: GTM) highlighted that Arena, an online community communication platform, replaced three separate go-to-market tools with ZoomInfo’s all-in-one AI GTM platform and, according to the company, generated enough business in its first month to cover the entire contract cost.
Arena previously used disconnected tools for contact data, website visitor tracking, and technographic insights, which limited enterprise sales efforts. Consolidating onto ZoomInfo gave Arena verified contact and company data, unified insights, and enabled a full account-based marketing motion. The company reports faster growth with ZoomInfo than with its prior solutions and now treats the platform as core infrastructure alongside its CRM.
ZoomInfo (NASDAQ: GTM) highlighted how outsourced sales development firm demandDrive consolidated its previously fragmented prospecting workflow onto ZoomInfo’s single platform and added website visitor identification to match anonymous traffic to companies.
According to ZoomInfo, demandDrive now builds enriched target lists for new verticals from one verified B2B data source and uses website behavior to prioritize and personalize outreach. The company attributes millions of dollars in annual recurring revenue to the combined impact of ZoomInfo’s data breadth and website visitor identification and plans to scale automated sales development with ZoomInfo at the center of its prospecting processes.